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Who knew French Toast could be so polarizing? To some, it’s a comforting delight, but to others, carbs, calories, and guilt. The difference is in our individual motivations: the underlying reasons why we do things. Motivations drive our decisions not only around what we choose for breakfast, but also about what products we purchase and which brands we engage with. Resonate takes a look at these drivers – and how these motivations translate into more effective marketing strategy and media plans.