Is Consolidation Making Programmatic an Omnichannel Savior?

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Is consolidation making programmatic an omnichannel savior? Are recent industry acquisitions connecting all of the dots for marketers? In this session, we will discuss the reality and future of omnichannel marketing and address current challenges, potential solutions and programmatic hacks to reach the user.

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Is Consolidation Making Programmatic an Omnichannel Savior?

  1. 1. May 14, 2014 Is consolidation making programmatic an omnichannel savior?
  2. 2. Proprietary& Confidential About the speaker: Mainframe to Mobile
  3. 3. Proprietary& Confidential OgilvyOne’s digital media and performance marketing arm Neo, never distracted from creating the future. 3 Named sole leader among Customer Engagement Agencies by Forrester
  4. 4. Proprietary& Confidential 3 Omnichannel Myths 1. Marketers must create the same experiences across all channels, on and offline 2. You need sophisticated technology installed to get started 3. Marketers that are omnichannel have a competitive advantage 4
  5. 5. Proprietary& Confidential 5
  6. 6. Proprietary& Confidential 6 “Less that 10% of marketers executed their last program to their desired level of integration across paid, owned and earned media.” ~John Ellet, quoting research from nFusion
  7. 7. Proprietary& Confidential 7
  8. 8. Proprietary& Confidential 8 What should marketers do today?
  9. 9. Proprietary& ConfidentialProprietary & Confidential #1. Read your customers’ digital body language 9
  10. 10. Proprietary& Confidential Shifts in consumer media behavior 10 Source: Google
  11. 11. Proprietary& Confidential Where advertisers are putting more chips 11 +56% +40% +26% Mobile Spend Video Spend Social Spend +27% +24% Programmatic Spend Native Sponsorship Spend Source: eMarketer Report 11-12/2013
  12. 12. Proprietary& ConfidentialProprietary & Confidential #2. Rally around a new way of working 12
  13. 13. Proprietary& Confidential CONTINUOUS COMMERCE™ 13 CREATINGONGOING RELATIONSHIPS UNLOCKINGTHE FULL VALUE OF THE CUSTOMER CREATING PERSONALIZED SHOPPING EXPERIENCES OMNI-CHANNEL CONTINUOUS COMMERCE
  14. 14. Proprietary& Confidential 14 CONTINUOUS COMMERCE™
  15. 15. Proprietary& Confidential 15 CHANNELS, CREATIVITY & TECHNOLOGY ANALYTICS DATA CREATING PERSONALIZED SHOPPING EXPERIENCES OMNI-CHANNEL CONTINUOUS COMMERCE™
  16. 16. Proprietary& Confidential ACTIVATING OMNICHANNEL EXPERIENCES 16
  17. 17. Proprietary& ConfidentialProprietary & Confidential 17 #3. Get into market with a prototype
  18. 18. Proprietary& Confidential Markets & Audiences Market conditions Individual Audience Profiles Data Management Platform Real-time Data Processing & Analysis Delivery & Execution Right Ad Right Individual Right Time 18
  19. 19. Proprietary& Confidential 3 Key Takeaways 1. Read your customers’ digital body language 2. Rally around a new way of working 3. Get into market with a prototype 19
  20. 20. 20 Thank You Sean Muzzy CEO, Neo@Ogilvy N.A. Sean.Muzzy@Ogilvy.com @bklynmuzz

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