Cocktails and Conversation with Geoedge

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Third parties and RTB yield more publisher revenue but often at a cost, ad quality. Geoedge shows how the right ad verification tool can let you have your cake and eat it too.

Third parties and RTB yield more publisher revenue but often at a cost, ad quality. Geoedge shows how the right ad verification tool can let you have your cake and eat it too.

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  • Geoedge Analytics: Allowing Publishers and Ad networks to reveal their complete Ads spectrum and 3rd parties eco-system.Compliance Module: Monitor and enforce ad quality and ad polices. In particular, real time Malware detection, Offensive content detection and 15 customized verifications matrix. Proxy Toolbar - Owns and manages the largest professional proxy network: over 125 geo-locations worldwide, including 28 geo specific US cities. Ability to view web/app content virtually, exactly as it appears in any location around the world
  • However, many publishers are reluctant to open their inventory to 3rd parties because of the risks
  • Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
  • View how the ad looks on the site. Share with

Transcript

  • 1. Ensure Top Ad Quality & Efficiency When Working With RTB & 3rd Parties Amnon Siev, CEO, Geoedge 1
  • 2. Founded in 2009 Ad Quality and Transparency solutions for Publishers and Ad Networks Geoedge Analytics Compliance Module Premium proxy 2
  • 3. Geoedge Customers • Over 350 worldwide customers: • • Partnerships with leading SSP’s and a leading ad server provider Was chosen as best new promising technology at Ad Tech NY. 3
  • 4. Moving Ahead With RTB & 3rd Parties • Increased demand • Reduced wastage • Better targeting Improved Performance At what risk? 4
  • 5. Risks in Working With 3rd Parties/RTB Ad Quality Security Privacy At what risk? Operational 5
  • 6. Risks in Working With 3rd Parties/RTB Ad Quality Security Privacy Unwanted Advertisers Offensive Ads Unwanted Verticals Offensive Landing Pages Operational 6
  • 7. Risks in Working With 3rd Parties/RTB Ad Quality Malware Security Phishing scams Privacy DL attempts Operational 7
  • 8. Risks in Working With 3rd Parties/RTB Ad Quality Security Privacy Data Leakage User Privacy Operational 8
  • 9. Risks in Working With 3rd Parties/RTB Ad Quality Security Privacy Operational Unreachable Landing Pages 404 Blanks Not meeting specifications 9
  • 10. 3rd Party Channels Efficiency Channel Conflicts Inefficient Channel Channel Mix & Priorities 10
  • 11. How To Get Control & Efficiency? Quality Security Channels Privacy Operational 11
  • 12. Geoedge Analytics in a Nutshell 3 2 1 Real time reports and alerts are generated Ads are captured, classified and analyzed Continually crawl Sites or Tags and mimic targeting parameters (Location + Device + Language + Cookies) 12
  • 13. DEMO DEMO 13
  • 14. 14
  • 15. 15
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  • 17. 17
  • 18. 18
  • 19. Full Transparency 19
  • 20. Traffic Distribution Direct Sale 20
  • 21. Verification & Efficiency in 4 levels Ad Quality Offensive ads Offensive landing pages Verticals screening Deceptive Banners Banners with sound Generic ads Screen by Key words Screen by Advertiser User Security Malware detection in Ad Tag Page scan for suspicious URLs Post click Malware detection Post click download attempts 21
  • 22. Verification & Efficiency in 4 levels (cont.) Ad Operation Landing page errors Blanks identification Creative file size enforcement Creative dimensions enforcement CPU load for Flash banners HTTP over HTTPS Channels and yields Optimization Module  Channels conflicts identification  Ad network reselling chain  Performance Privacy 3rd Party cookies screening 22
  • 23. Key Advantages 1. Live verification 2. Mimicking different users characteristics exposes threats that may be targeted to specific user segments 3. Full support in Mobile 4. The only solution that expose the full ad daisy chain 5. Monitor both post and pre-click threats/issues. 6. Seamless integration – No code 23
  • 24. amnon@geoedge.com w w w. g e o e d g e . c o m 24
  • 25. • • • • • • • • • • BBC LP ERROR: http://www.geoedge.com/analyticsv2/ad/194662809/df8c9eec8f7f215d96cd80c490cfb8aa Shvoong Malware post click; http://www.geoedge.com/analyticsv2/ad/200986302/a1c772ef613c65301482849982c79b5 d About.com Offensive: http://www.geoedge.com/analyticsv2/ad/203239114/f6b4c648ee322c2ac41159582dabff98 Hearldtribune Offensive adsnes: http://www.geoedge.com/analyticsv2/ad/205081044/8c8a2e9e65df9f71e581092906909d6f Telegraph offensive ad sense http://www.geoedge.com/analyticsv2/ad/200073558/a353ff5f87a19b44d42068603863e421 Nytimes offensive ad snese: http://www.geoedge.com/analyticsv2/ad/195251687/d4113ae363559a7aab5d93a99f21b51 b 25