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As customers increasingly expect authentic, value-driven content from the brands they love— whether it's humor, inspiration, or a collective experience (the knowledge that a brand represents other people "like me") — tangible experiences that go from online to offline will be invaluable. When one minute of attention turns to an hour, with friends, in your town, with people you admire, the value return is extraordinary. From Vitamix to The Apple Store, we'll look at the brands that have incorporated social, real-world experiences into retail strategy with extraordinary success, and the innovations in social, e-commerce, big data, and more that will facilitate this in the digital age.
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