Evolution Of A Mom And Pop Shop
Garrett Popcorn Shops®
By Elly Deutch
July 29, 2014
#DigidayDRS
Garrett Popcorn is Happy Food!
@GarrettPopcor
Show your love for
Garrett Popcorn!
@GarrettPopcorn
#DigidayDRS
@GarrettPopcor
Garrett Popcorn Shops has been creating
handcrafted gourmet Popcorn since 1949.
For more than 65 years, our secret family ...
@GarrettPopcor
n
@GarrettPopcor
n
1935 Each member of the Garrett family were challenged to create a caramel
popcorn recipe. One’s flavor and crunch stood o...
1958 Garrett Popcorn Shops develops its own Golden Butterfly Blend of kernels to
begin using in all of our gourmet Popcorn...
- 65 year old tradition founded by the Garrett family in 1949
- Secret family recipes
- Unique brand that speaks for itsel...
The strength of the Garrett Popcorn brand is integral to our recognition
success worldwide, which is why we train our Team...
SAME EXPERIENCE
IN SHOP AND ONLINE
- 350m fans social media fans worldwide
- Cohesive brand content and engagement
strateg...
WORLDWIDE BRAND, WORLDWIDE FANS
@Gar
n
THE FUTURE OF HANDCRAFTED HAPPINESS?
@GarrettPopcor
n
#DigidayDRS
Questions?
Thanks!
Now share your happiness:
@GarrettPopcorn
@EllyDeutch
#DigidayDRS
edeutch@garrettbrands.com
LinkedIn.com/in/EllyDe...
Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14
Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14
Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14
Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14
Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14
Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14
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Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14

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Elly Deutch from Garrett Popcorn presentation deck from Digiday Retail Summit, 7.29.14

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  • A handful of today’s most recognized and successful brands started as family-owned, Mom and Pop Shops. Garrett Popcorn Shops®, which was founded in 1949 by the Garrett Family in Chicago, has evolved from one small Midwest Shop into a world famous brand. Learn about the brand’s history, successes and propulsion into becoming a global icon in the gourmet food and retail industry through their retail, eCommerce and social media efforts.
  • Click to show video from YouTube https://www.youtube.com/watch?v=qRB3_RmhHXQ
  • Our social media channels mirror our brand in Shop and online experiences by including our:

    Garrett Popcorn logo and brand colors

    Signature Blue Stripes

    World Famous Chicago Mix

    Unique and diverse demographic of customers

    A variety of content types:
    Photographs
    Drawings
    Branded graphics
    User generated photos
    And more!
  • Our extremely diverse consumer demographic allows us to reach new fans and customer worldwide through social media. We strive to please all Garrett Popcorn enthusiasts, no matter their country, region or language. We implement strategic social media marketing methodologies to best engage and respond to all of our fans worldwide.
  • New website and ecommerce platform launching in August on Magento with integration from Netsuite and Bronto (ESP) as well as affiliate marketing program through Commission Junction
  • New website and ecommerce platform launching in August on Magento with integration from Netsuite and Bronto (ESP) as well as affiliate marketing program through Commission Junction
  • Identical to 1949
    Rooted in A Chicago Tradition
    Same recipes, same equipment
    The future is our past
    - Going to leave the brand in better condition than when we found it
  • Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14

    1. 1. Evolution Of A Mom And Pop Shop Garrett Popcorn Shops® By Elly Deutch July 29, 2014 #DigidayDRS
    2. 2. Garrett Popcorn is Happy Food! @GarrettPopcor
    3. 3. Show your love for Garrett Popcorn! @GarrettPopcorn #DigidayDRS @GarrettPopcor
    4. 4. Garrett Popcorn Shops has been creating handcrafted gourmet Popcorn since 1949. For more than 65 years, our secret family recipes have inspired an honest product that generates lines of historic proportions outside of our retail locations. We focus on fresh, delicious, comfort food handmade with the highest-quality, natural ingredients.
    5. 5. @GarrettPopcor n
    6. 6. @GarrettPopcor n
    7. 7. 1935 Each member of the Garrett family were challenged to create a caramel popcorn recipe. One’s flavor and crunch stood out – it became CaramelCrisp® 1935 The original recipes for CaramelCrisp® and CheeseCorn™ were created just north of Chicago in Milwaukee, Wisconsin 1949 The Garrett family opened its first Shop, the original Garrett Popcorn Shop, at 10 West Madison in the heart of Chicago, starting A Chicago Tradition that continues today. EVOLUTION OF GARRETT POPCORN SHOPS
    8. 8. 1958 Garrett Popcorn Shops develops its own Golden Butterfly Blend of kernels to begin using in all of our gourmet Popcorn recipes. 1977 Garrett customers’ unusual request for CaramelCrisp® and CheeseCorn™ mixed in one Bag gives rise to our hero product, coined the Chicago Mix. 1983 Garrett Popcorn Shops opens its highest profile Shop located on The Magnificent Mile in Chicago, and queues start to form down Michigan Avenue. 2006 Garrett Popcorn Shops expands to New York 2010 International expansion begins in Singapore EVOLUTION OF GARRETT POPCORN SHOPS 2014 Garrett Popcorn Shops owns and manages over 40 Shops worldwide in the United States, Asia, South America and the Middle East
    9. 9. - 65 year old tradition founded by the Garrett family in 1949 - Secret family recipes - Unique brand that speaks for itself - Our Signature Flavor the Chicago Mix was coined by our fans - Each batch is handcrafted and made fresh throughout the day in old-fashioned copper kettles - Our locally sourced butterfly and mushroom kernels are hot air-popped - Made with natural ingredients and contains no preservatives, gluten or GMOs - Everyone who knows the brand has a Garrett story - Loved and enjoyed by fans worldwide - Gourmet snack food and luxury retail brand - Lines of historic proportion - Three generations of Handcrafted Happiness! WHAT MAKES GARRETT POPCORN SPECIAL?
    10. 10. The strength of the Garrett Popcorn brand is integral to our recognition success worldwide, which is why we train our Teammates and partners o our specific Garrett Popcorn speak, brand guidelines and social media standards. @Garre n
    11. 11. SAME EXPERIENCE IN SHOP AND ONLINE - 350m fans social media fans worldwide - Cohesive brand content and engagement strategy across every channel - Unique and diverse demographic of custo - Happy Food, Happy Customers @Gar n
    12. 12. WORLDWIDE BRAND, WORLDWIDE FANS @Gar n
    13. 13. THE FUTURE OF HANDCRAFTED HAPPINESS? @GarrettPopcor n #DigidayDRS
    14. 14. Questions?
    15. 15. Thanks! Now share your happiness: @GarrettPopcorn @EllyDeutch #DigidayDRS edeutch@garrettbrands.com LinkedIn.com/in/EllyDeutch

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