Our Nielsen Buyer Insights product is a direct connection between what people watch and what people buy that measures the sales impact of your media AND powers ability to plan your media to reach actual buyers
Compared to unexposed audience, exposure to digital ad campaign resulted in lift against sales metrics. In addition to proving the advertising impact on bottom line sales, retailers can use more granular analysis on the elements (e.g. creative, audience segment, frequency levels) of the media buy most effective at driving positive impact to optimize media planning and improve return on ad spend.
Transcript of "How Digital Platforms are Shaping the Retail World from DRS, 7.29.14"
EVP Global Solutions Marketing
July 29, 2014
DIGITAL AT THE HEART OF
THE RETAIL EXPERIENCE