Goldilocks in the
Ad Tech Forest:
Finding Your
“Just Right”
Open RTB
Private Marketplace /
Automated Guaranteed Deals
Large Scale Private Marketplaces
& Private Exchanges
Platform-Specific Ad Server
3rd Party Ad Server
Multi-Touch Attribution
Operational Reports
Self-Serve Analytic Platform
Bleeding Edge, New Metrics e.g. vCPM
Basic RTB
RFP, I/O and Billing Procedures
Virtuous Campaign Cycle
Blind Trust in the Black Box
Interrogation & Investigation –
Leveraging the Insights
BYOA (Bring Your Own Algorithm)
Buying off the Shelf 3PDP Segments
Becoming Savvy About Your Own
First Party Data (+ CRM)
Data Modeling
RTB
PMP
Multi-PMP
Platform
Ad Server
3PAS
Multi-Touch
Operational
Self-Serve
Analytics
New Metrics
Basic
RTB
I/O
RFP
Virtu...
At Adroit Digital, We’ve Got All
Sizes!
So, How Will You Find Your
“Just Right”?
At Adroit Digital, We’ve Got All Sizes!
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
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Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14

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Jeremy Crandall from Adroit Digital presentation deck from Digiday Retail Summit, 7.27.14

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  • Goldilocks in the Ad Tech Forest: Finding Your “Just Right”
  • Use the sandwich analogy
  • Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14

    1. 1. Goldilocks in the Ad Tech Forest: Finding Your “Just Right”
    2. 2. Open RTB Private Marketplace / Automated Guaranteed Deals Large Scale Private Marketplaces & Private Exchanges
    3. 3. Platform-Specific Ad Server 3rd Party Ad Server Multi-Touch Attribution
    4. 4. Operational Reports Self-Serve Analytic Platform Bleeding Edge, New Metrics e.g. vCPM
    5. 5. Basic RTB RFP, I/O and Billing Procedures Virtuous Campaign Cycle
    6. 6. Blind Trust in the Black Box Interrogation & Investigation – Leveraging the Insights BYOA (Bring Your Own Algorithm)
    7. 7. Buying off the Shelf 3PDP Segments Becoming Savvy About Your Own First Party Data (+ CRM) Data Modeling
    8. 8. RTB PMP Multi-PMP Platform Ad Server 3PAS Multi-Touch Operational Self-Serve Analytics New Metrics Basic RTB I/O RFP Virtuous Campaign Cycle Black Box Insights BYOA 3PDP 1st Party Savvy Modeling m
    9. 9. At Adroit Digital, We’ve Got All Sizes! So, How Will You Find Your “Just Right”?
    10. 10. At Adroit Digital, We’ve Got All Sizes!

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