Monday, October 28, 13
INFLUENCE
The act or power of producing an
effect without apparent exertion of
force or direct exercise of command.

Monda...
Monday, October 28, 13
Monday, October 28, 13
Monday, October 28, 13
Disintermediation
Creating influence through
COLLABORATION
not transaction.

Monday, October 28, 13
Monday, October 28, 13
+

A shared passion for
changing the game.

Monday, October 28, 13
Monday, October 28, 13
The Next Big Thing
Never been done before
Authentic
Change some rules
Don’t smell like marketing

Monday, October 28, 13
Monday, October 28, 13
A

One-to-many
Platform

“WE DON’T HAVE ANY RULES,
EVERYONE’S TRYING TO FIGURE IT
OUT. THAT’S WHY THE INTERNET
IS LIKE THE...
Monday, October 28, 13
Telling a

STORY

watch
the
spot

If 1 Million records gets SOLD and billboard doesn’t report it, did it
happen? Ha. #newr...
Monday, October 28, 13
Monday, October 28, 13
Creating the

NEXT BIG THING
in Music

Monday, October 28, 13
Monday, October 28, 13
What’s

NEXT?

Monday, October 28, 13
Upcoming SlideShare
Loading in …5
×

Case Study: Sponsored Content Done Right

417 views
296 views

Published on

Branded content is about telling the best story, generating the most interest among consumers and creating the best new thinking – in an authentic way. Influence is what’s driving the new world of marketing. To create this, brands need to move from a transactional mindset to one of looking at partnerships that create movements. Samsung succeeded in its collaboration with Jay-Z for his album launch, demonstrating the power of the perfect brand/influencer partnership. Hear from the mastermind behind the project.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
417
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case Study: Sponsored Content Done Right

  1. 1. Monday, October 28, 13
  2. 2. INFLUENCE The act or power of producing an effect without apparent exertion of force or direct exercise of command. Monday, October 28, 13
  3. 3. Monday, October 28, 13
  4. 4. Monday, October 28, 13
  5. 5. Monday, October 28, 13
  6. 6. Disintermediation Creating influence through COLLABORATION not transaction. Monday, October 28, 13
  7. 7. Monday, October 28, 13
  8. 8. + A shared passion for changing the game. Monday, October 28, 13
  9. 9. Monday, October 28, 13
  10. 10. The Next Big Thing Never been done before Authentic Change some rules Don’t smell like marketing Monday, October 28, 13
  11. 11. Monday, October 28, 13
  12. 12. A One-to-many Platform “WE DON’T HAVE ANY RULES, EVERYONE’S TRYING TO FIGURE IT OUT. THAT’S WHY THE INTERNET IS LIKE THE WILD WEST. WE NEED TO WRITE THE NEW RULES.” JAY-Z For immediate release: revolutionary new album, “Magna Carta Holy Grail,” to fans around the world. free for one million Samsung Galaxy S® III, Galaxy S® 4 and Galaxy Note® II users via customized mobile app on June 24th. Download Magna Carta app: www.magnacartaholygrail.com. unprecedented inside look into album creation inspiration of new songs. Share app with other Galaxy owners via Facebook, Twitter, and Google+ or S Beam July 4th at 12:01 am ET app officially unlocks album 72 hours before on sale release. “Something special for fans.” Todd Pendleton Breaking new ground.” WWW.MAGNACARTAHOLYGRAIL.COM Monday, October 28, 13 Samsung, #MAGNACARTA
  13. 13. Monday, October 28, 13
  14. 14. Telling a STORY watch the spot If 1 Million records gets SOLD and billboard doesn’t report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII Mr. Carter / @S_C_, 10:34 am, 17 june 2013 14,984 RETWEETS 4,201 FAVORITES Monday, October 28, 13
  15. 15. Monday, October 28, 13
  16. 16. Monday, October 28, 13
  17. 17. Creating the NEXT BIG THING in Music Monday, October 28, 13
  18. 18. Monday, October 28, 13
  19. 19. What’s NEXT? Monday, October 28, 13

×