Your SlideShare is downloading. ×
0
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Inside Cisco's Platform Strategy - DPlat, 8/15/14
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Inside Cisco's Platform Strategy - DPlat, 8/15/14

338

Published on

Joie Healy from Cisco's presentation deck from Digiday Platform Summit, August 15, 2014.

Joie Healy from Cisco's presentation deck from Digiday Platform Summit, August 15, 2014.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
338
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SOURCE: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
    SOURCE: http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
  • Discuss the introduction of new programs (MNL, True Stories, FOCUS)
    Content was more visual – i.e. better to consume on mobile devices or to share on social channels
    Social share buttons allows for easy, one-click sharing
    Both The Network and FOCUS have mobile sites as well
  • Discuss the editorial calendar process
    Content shared via social instantly gains more eyeballs
    Discuss the internal amplification process for Cisco employees
  • Transcript

    • 1. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Joie Healy Sr. Manager Social Media Corp Comms @JoieHealy
    • 2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Average smartphone usage grew 50% in 2013. By 2018, mobile-connected tablets will generate nearly double the traffic generated by the entire global mobile network in 2013. 72% of all Internet users are active on social media 71% of users access social media from a mobile device Twitter boasts 215 million monthly active users
    • 3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Content consumption is changing. Desktop, tablet, smartphone – content must be optimized for sharing across all platforms. In a consumer-heavy landscape, it is difficult to stand apart.
    • 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 • By launching The Network, Cisco’s Technology News Site, we took an owned approach to content creation • The Network was our answer to the boom of brand journalism and corporate newsrooms • Video, press releases, executive profiles, contributed content and infographics all were housed under one hub
    • 5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 As mobile and social consumption spiked, we launched more high-profile initiatives optimized for social sharing and mobile consumption.
    • 6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 • Social media allows you to be your own microphone • All content created across Cisco content platforms gets syndicated and cross-promoted via social channels
    • 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 August 18, 20147
    • 8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 August 18, 20148 The landscape is multi-dimensional. Content must cater to multiple platforms… …and be optimized for social sharing. Align content with the goals of your organization, and take and educational approach to story telling. Have fun with it!
    • 9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Joie Healy Sr. Manager Social Media Corp Comms Any questions? @JoieHealy
    • 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Joie Healy Sr. Manager Social Media Corp Comms Any questions? @JoieHealy

    ×