Programmatic in an Evolving B2B Industry - DPRS, 5/13/15

•

0 likes•486 views

Digiday

Ana Villegas' presentation from Digiday Programmatic Summit in Austin, TX - May 13, 2015

Marketing

Dell - Restricted - Confidential2
The Why Behind Programmatic
Ø  Our Customers Ø  Products Ø  Purchase Cycle

Dell - Restricted - Confidential3
Embracing Programmatic
Assess Mix Test CoreMetrics

Dell - Restricted - Confidential4
A Dell Case Study
Approach : Mix, Metrics, Launch +3X
Engagement
+2X
Page views
+30% lift
Leads

Dell - Restricted - Confidential5
Lessons Learned
•  Start small
•  Assets + Inventory Access + Audience
•  KPIs

Programmatic in an Evolving B2B Industry - DPRS, 5/13/15

Recently uploaded

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days

History of JWT by The Knowledge Center.pdfwilliam charnock

TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa

Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal

AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista

Exploring the Impact of Social Media Trends on Society.pdfolivalibereo

How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande

HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller

Paul Russell Confidential Resume for Fahlo.pdfpaul8402

Navigating Global Markets and Strategies for SuccessElizabeth Moore

Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1

Understand the Key differences between SMO and SMMsearchextensionin

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days

Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic

Catálogo HYD 2024 gama completa HydrapakEsteller

v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1

Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums

Llanai Buyer Persona & Segmentation StrategyMarianna Nakou

Catálogo Sea To Summit 2024 gama compeltaEsteller

Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global

Recently uploaded (20)

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...

History of JWT by The Knowledge Center.pdf

TAM Sports IPL 17 Advertising Report- M01 - M23

Content Marketing: How To Find The True Value Of Your Marketing Funnel

AMAZON Copywriting Portfolio by Cielo Evangelista

Exploring the Impact of Social Media Trends on Society.pdf

How To Become a Master In Search Engine Optimization (SEO)

HAGAN_Katalog_Saison23-24_Overview_Preview

Paul Russell Confidential Resume for Fahlo.pdf

Navigating Global Markets and Strategies for Success

Master the art of Social Selling to increase sales by fostering relationships...

Understand the Key differences between SMO and SMM

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...

Gen Z and Millennial Debit Card Use Survey.pdf

Catálogo HYD 2024 gama completa Hydrapak

v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx

Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...

Llanai Buyer Persona & Segmentation Strategy

Catálogo Sea To Summit 2024 gama compelta

Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...