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It was just a few years ago that the industry was riddled with creative shops independent of the Big Four holding companies. Many have argued that agency consolidation goes through a predictable cycle. Despite this, Darren Herman of the Media Kitchen believes now’s the time for many new agency startups to blossom. In this hypebusters, he argues that we’re in the midst of the rise of the independent agency.
Presenter: Darren Herman, chief digital media officer, The Media Kitchen @dherman76