DPS Flash Poll
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DPS Flash Poll

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In this five minute flash poll, Digiday gauged attendees' views of the trends, platforms and innovations in digital publishing today.

In this five minute flash poll, Digiday gauged attendees' views of the trends, platforms and innovations in digital publishing today.

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    DPS Flash Poll DPS Flash Poll Presentation Transcript

    • To start, text: 938005 youremail@address.com To: 22333
    • Text the CODE to 22333
    • How do you reach the majority of your mobile readers? • Responsive design 937821 • Mobile-optimized site 937822 • An app 937823 • None of the above 937824 Text the CODE to 22333
    • What format is most promising for closing the mobile revenue gap? • Native content marketing 937812 • In-stream/pre-roll video 937813 • Custom/high-impact rich media 937814 • None of the above 937815 Text the CODE to 22333
    • Directly-sold premium campaigns will account for how much revenue in 2014? • 75% or more 937816 • 50% - 74% 937817 • 25% - 49% 937818 • 10% - 24% 937819 • Less than 10% 937820 Text the CODE to 22333
    • How many vendors does it take to deliver a premium campaign across screens? (Include in-house & creative services.) • One 937825 • A few (2 – 3) 937826 • Many (4 – 5) 937827 • Too many (6 or more) 937828 Text the CODE to 22333
    • What’s the biggest obstacle to selling multi-screen premium campaigns? • Advertiser demand 937829 • Sales force knowledge 937830 • Vendor complexity 937831 • None of the above 937832 Text the CODE to 22333
    • Thank you!