NATIVE ADS-THE EASY WAYGustav von Sydow@vonsydow / gustav@burtcorp.com                                    Gustav von Sydow...
”Noone reads ads. People read whatinterests them, and sometimes it’san ad.”                    Howard Gossage.            ...
Gustav von Sydow@vonsydow / gustav@burtcorp.com
Promise:        Happy users        Satisfied                 Challeng        brands                    e:Gustav von Sydow@...
CAN WE MAKE             STANDARD              NATIVE?@vonsydow / gustav@burtcorp.com
#1Remove all distractions.
#1                         Unpaid promotion.Remove all distractions.
#1                         Unpaid promotion.Remove all distractions.   Unimportant information.
#1                         Unpaid promotion.Remove all distractions.   Unimportant information.                           ...
#1                         Unpaid promotion.Remove all distractions.   Unimportant information.                           ...
#1                         Unpaid promotion.Remove all distractions.   Unimportant information.                           ...
#1Remove all distractions.
#1                           Relevant content.Remove all distractions.
#1                           Relevant content.Remove all distractions.                           Substantial advertising.
#1                           Relevant content.Remove all distractions.                           Substantial advertising. ...
#2Create natural placements.
#2                           More editorial content.Create natural placements.
#2                           More editorial content.Create natural placements.   More paid content.
#2                           More editorial content.Create natural placements.   More paid content.                       ...
#2                           More editorial content.Create natural placements.   More paid content.                       ...
#3Help ads to fit in.
#3Help ads to fit in.
1234
Real ads     / page1    3     2234
Real ads     / page1    3     2    Relevant    content2    15    834
Real ads     / page1     3    2    Relevant    content2    15    8       Paid    promotion3     2    24
Real ads     / page1     3     2    Relevant    content2    15     8       Paid    promotion3     2     2     Wasted     s...
1. REMOVE      DISTRACTIONS.      2. NATURAL@vonsydow / gustav@burtcorp.com
5-10x@vonsydow / gustav@burtcorp.com
6%           High quality           Other94%
Placement AnalyticsDesign a better advertising experience.
THANKS.Gustav von Sydow@vonsydow / gustav@burtcorp.com                                          @vonsydow                 ...
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
DPS: Burt Tech Talk: Native Ads, The Easy Way
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DPS: Burt Tech Talk: Native Ads, The Easy Way

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Gustav von Sydow, co-founder and CEO of Stockholm-based business intelligence platform Burt, will explain how Europe's market-leading publishers transform standard IAB formats into native advertising and create display advertising products that attract large scale brand advertisers.
Presenter: Gustav von Sydow, co-founder and CEO, Burt @vonsydow

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  • Man får lätt för sig att allt har ändrats.\n
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  • Man får lätt för sig att allt har ändrats.\n
  • Hur hittar man bra visningar?\n
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  • Bra miljöer tillåter reklamen att göra samma jobb som innehållet.\n\nDet känns helt naturligt att reklamen konkurrerar direkt om användarens uppmärksamhet.\n
  • DPS: Burt Tech Talk: Native Ads, The Easy Way

    1. 1. NATIVE ADS-THE EASY WAYGustav von Sydow@vonsydow / gustav@burtcorp.com Gustav von Sydow gustav@burtcorp.com @vonsydow
    2. 2. ”Noone reads ads. People read whatinterests them, and sometimes it’san ad.” Howard Gossage. “The Socrates of San Francisco”
    3. 3. Gustav von Sydow@vonsydow / gustav@burtcorp.com
    4. 4. Promise: Happy users Satisfied Challeng brands e:Gustav von Sydow@vonsydow / gustav@burtcorp.com * Pun intended
    5. 5. CAN WE MAKE STANDARD NATIVE?@vonsydow / gustav@burtcorp.com
    6. 6. #1Remove all distractions.
    7. 7. #1 Unpaid promotion.Remove all distractions.
    8. 8. #1 Unpaid promotion.Remove all distractions. Unimportant information.
    9. 9. #1 Unpaid promotion.Remove all distractions. Unimportant information. Passive content.
    10. 10. #1 Unpaid promotion.Remove all distractions. Unimportant information. Passive content. Hazardous ads.
    11. 11. #1 Unpaid promotion.Remove all distractions. Unimportant information. Passive content. Hazardous ads. Repeat content.
    12. 12. #1Remove all distractions.
    13. 13. #1 Relevant content.Remove all distractions.
    14. 14. #1 Relevant content.Remove all distractions. Substantial advertising.
    15. 15. #1 Relevant content.Remove all distractions. Substantial advertising. Paid promotion.
    16. 16. #2Create natural placements.
    17. 17. #2 More editorial content.Create natural placements.
    18. 18. #2 More editorial content.Create natural placements. More paid content.
    19. 19. #2 More editorial content.Create natural placements. More paid content. More natural experience.
    20. 20. #2 More editorial content.Create natural placements. More paid content. More natural experience.
    21. 21. #3Help ads to fit in.
    22. 22. #3Help ads to fit in.
    23. 23. 1234
    24. 24. Real ads / page1 3 2234
    25. 25. Real ads / page1 3 2 Relevant content2 15 834
    26. 26. Real ads / page1 3 2 Relevant content2 15 8 Paid promotion3 2 24
    27. 27. Real ads / page1 3 2 Relevant content2 15 8 Paid promotion3 2 2 Wasted space4 none lots
    28. 28. 1. REMOVE DISTRACTIONS. 2. NATURAL@vonsydow / gustav@burtcorp.com
    29. 29. 5-10x@vonsydow / gustav@burtcorp.com
    30. 30. 6% High quality Other94%
    31. 31. Placement AnalyticsDesign a better advertising experience.
    32. 32. THANKS.Gustav von Sydow@vonsydow / gustav@burtcorp.com @vonsydow gustav@burtcorp.com
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