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ShareThis Tech Talk at DPS: Embracing Social: The New Formula for Publishers

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SEO and SEM dominated publisher efforts to optimize referral traffic for the past decade. Now social is commanding more attention as an effective discovery engine. Learn how to optimize content …

SEO and SEM dominated publisher efforts to optimize referral traffic for the past decade. Now social is commanding more attention as an effective discovery engine. Learn how to optimize content sharing to increase sales conversions and maintain your CPMs.
Presenter: Paul Lentz, svp of publisher platform, ShareThis @pclentz

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  • ShareThis Intro: If you’ve ever shared an article with your friends or colleagues via email, FB or Twitter--chances are--you’ve interacted with ShareThis and it’s sharing solutions. ShareThis powers the social web, touching the lives of nearly 95% of US internet users across more than 2 million publisher sites and 120 social media channels.
  • Who is this “WE?” It’s our entire industry
  • Transcript

    • 1. Embracing Social:The New Formula for PublishersPAUL LENTZ | PAUL@SHARETHIS.COM 1
    • 2. We buy the most socially-engaged inventory 2
    • 3. What is Social Engagement for Publishers? 37 30 1
    • 4. How do you Measure Social Engagement for Publishers? 37 30 1
    • 5. SQI in Action 5
    • 6. TakeawaysSocial Claim Takeis the epicenter of your Social Quality your social inventoryMedia Strategy Index score to marketStart by getting your Prove the quality of Adapt your directsharing tools your audience with sales effort toward the universal social, measure of social Educate your value inventory buyers 6
    • 7. Other Ways to Leverage ShareThisOptimize Social Media 1. White Label Content Sharing Tools 2. Improve Site Efficiency 3. Maximize Internal Resources (leave the sharing to us) 4. Take Advantage of Multiple API’s 5. Curate Content by Social Engagement 6. Improved Social = Improved SEO 7. Take Site Insights into your Twittersphere 8. Utilize Content Sharing to Improve Facebook Presence 9. Receive Alerts for trending content 7
    • 8. Over 2MM Publishers, Leaders in Almost Every Vertical 8

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