Challenging Agencies to Embrace Diversity
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Challenging Agencies to Embrace Diversity

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Having worked as a creative at several large agencies, Kat Gordon witnessed how women weren’t in senior leadership positions and were often absent from pitches, especially on the creative side. ...

Having worked as a creative at several large agencies, Kat Gordon witnessed how women weren’t in senior leadership positions and were often absent from pitches, especially on the creative side. She's since launched her own agency, specializing in marketing to women. She will discuss what she's learned about the importance of the female consumer and her efforts to influence the marketplace and agency culture accordingly.

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Challenging Agencies to Embrace Diversity Challenging Agencies to Embrace Diversity Document Transcript