DPS: GumGum Tech Talk: In-Image Advertising: The Solution For Monetizing Photo Traffic

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More than two-thirds of Internet page views contain images, but image traffic has traditionally been poorly monetized by publishers. Enter in-image advertising, a new form of contextual advertising …

More than two-thirds of Internet page views contain images, but image traffic has traditionally been poorly monetized by publishers. Enter in-image advertising, a new form of contextual advertising that delivers relevant brand campaigns targeted at the photo level. Greg will demonstrate GumGum’s in-image ad units and discuss how premium publishers are using them to drive meaningful incremental revenue.
Presenter: Greg Pritchard, senior director of publisher solutions, GumGum

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Transcript

  • 1. IN-IMAGE ADVERTISING: THESOLUTION FOR MONETIZING PHOTOTRAFFICDigiday PublishingSummit October 23, 2012Greg Pritchard, Sr. Director of PublisherSolutions 1
  • 2. 65-70% OF ALL INTERNET TRAFFIC ISFROM IMAGE VIEWING• 3 trillion images online• Popularity of slideshows is growing across a wide range of content categories 2
  • 3. USERS FOCUS ON IMAGES, NOT BANNERS 3
  • 4. USERS FOCUS ON IMAGES, NOT BANNERS 4
  • 5. ENTER IN-IMAGE ADVERTISING 5
  • 6. TARGETING AT THE PHOTO LEVEL IMAGE IMAGE CLUSTERING RECOGNITION IMAGE TAG ANALYSIS SEMANTIC ANALYSIS META DATA KEYWORDS Chrysler, Challenger, Barracuda, Chrysler Barracuda, Dodge, Plymouth, sports car, two door, muscle car, Chrysler 300 platform, Dodge Charger, sports coupe, model renamed, Valiant platform, Motor Trend, rumors 6
  • 7. RESULT: A MORE RELEVANT ONLINE EXPERIENCESubtle, relevant and timely brand adscreate excitement in the middle of thepage. 7
  • 8. GUMGUM FOR PUBLISHERSIn-image ads are a robust, flexible solutionto monetizing your images online.You can:•Earn incremental revenue on a rev-share basis•Sell your own in-image ad campaigns•Control frequency caps•Block specific photos and advertisers as needed 8
  • 9. SIMPLE INTEGRATIONAll GumGum services are controlled by a one-time, one-line code embed.No need to tag photos or redesign your site template! </sc ript> v2id = "pubid"; /javasc ript">gg e="text <sc ript typ 9
  • 10. GUMGUM’S MOBILE SOLUTIONADS 10
  • 11. OUR PARTNERS PUBLISHERS ADVERTISERS 11
  • 12. THANKS! GREG PRITCHARD p 310 260 9666 greg@gumgum.com 12