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1 of 41
Prediction for the Future
EMAIL IS THE #1 APP




http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high, http://pewinternet.org/Reports/2011/Search-and-email.aspx
Where Your Audience Is
EMAIL IS EVERYWHERE
NOT IN VIEW
NO INTENT
NO TRANSPARENCY
Why should you care?
1. Features & reporting you expect from display
2. Premium publishers you know and trust
3. Ads where your customers are spending the
   most time
RETARGETING
LIVEINTENT
CUSTOM
AUDIENCE
RETENTION   REACTIVATION   SUPRESSION
COOKIES
REACH
4 MM
HASH
TARGETING
REACHES

40 MM
10X
TRUSTED
CONTENT
IAB Standard
It just works

• .29% CTR for banners
• 10x engagement on the web
• 28 seconds time in view
Where do YOU do
    email?
I LOVE YOU   I KNOW
In a world of infinite inventory…
1. Premium publishers you know & trust
2. Buy just like display
3. It works
There is no



Help you, LiveIntent can
                     Matt Keiser
                     matt@liveintent.com
LiveIntent Tech Talk at DAS: Help You I Can

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LiveIntent Tech Talk at DAS: Help You I Can

Editor's Notes

  1. You are reaching a publishers best audience, their subscribers! Brands love our inventory – 28 seconds average view time, .27 CTR and 10x the engagement of standard display“build the bullets”