Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing

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Publishers are rapidly adopting feed-based formats for content delivery, but monetization has proven to be extremely challenging. Users are fatigued and fed up with their mobile experiences being …

Publishers are rapidly adopting feed-based formats for content delivery, but monetization has proven to be extremely challenging. Users are fatigued and fed up with their mobile experiences being cluttered by static display ads. Learn how you can monetize your feed-based mobile apps with truly native, HD mobile video.

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  • 1. Why In-Feed Mobile Video Ads Are the Next Big Thing Nikao Yang, SVP Business Development, Monetization, & Marketing! @nikao! ! David Kurtz, Chief Product Officer! @daveyk39
  • 2. Monetization of feed-based content is challenging1 2 3 When users see ads, they prefer to see high quality video advertising Native, in-feed video ads = better, fewer ads & better user experience
  • 3. THANK YOU