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Joseph Assad, COO of PMK*BNC, presents a case study focused on creating entertaining and shareable content. PMK created a digital short for Audi, titled “The Challenge.” Leveraging the built-in fan base and consumer/media attention for an upcoming movie release, PMK successfully inserted Audi in the pop-culture conversation. With zero paid distribution, the video racked up around 5 million views in just 5 days, was ranked #1 on Reddit.com, and received over 400 million unpaid media impressions in top outlets across the country.
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