Shining a Light on Dark Social
Rebecca Watson, VP of Business Development

www.po.st | ©2013 All Rights Reserved | 1
Everyone is affected by
Dark Social …

www.po.st | ©2013 All Rights Reserved | 2
Po.st shines a light on an overlooked audience

Free, customizable
widget that enables your
users to easily share
content
...
More features than any other sharing platform
Unique Share Text copy &
paste capabilities

Grow your organic
audience inst...
Exclusive Share Text feature

www.po.st | ©2013 All Rights Reserved | 5
Share Text delivers significant results

81%

of social sharing within our network is
attributed to copy & paste activity
...
The only sharing platform that helps you monetize
Publishers

Advertisers

want new ways to
monetize their
audience

seek ...
www.po.st | ©2013 All Rights Reserved | 8
Po.st provides comprehensive social analytics
Complete
picture of
analytics

Top content
shared and
clicked upon

Daily me...
Leverage deep audience insights

www.po.st | ©2013 All Rights Reserved | 10
Proprietary audience extension technology

Your first party
social data
Users who share content
from your website

RadiumO...
Get started today
http://po.st/DPS2013

It’s free,
fully customizable,
& easy to implement.

Rebecca@radiumone.com
Vice Pr...
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Tech Talk with RadiumOne: Shining a Light on Dark Social

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Thought of as the underbelly of the online world, "dark social" refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots. This session will explore the underpinnings of dark social, introduce Po.st Share Text by RadiumOne and present new ways to monetize and boost social users.

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  • Sample talking points:Dark Social” is a real problem, and Po.st is actively working to help close that gap with unique solutions:Po.st Sharing Widget + Share Text
  • Tech Talk with RadiumOne: Shining a Light on Dark Social

    1. 1. Shining a Light on Dark Social Rebecca Watson, VP of Business Development www.po.st | ©2013 All Rights Reserved | 1
    2. 2. Everyone is affected by Dark Social … www.po.st | ©2013 All Rights Reserved | 2
    3. 3. Po.st shines a light on an overlooked audience Free, customizable widget that enables your users to easily share content Adopted by 20,000+ top tier publishers www.po.st | ©2013 All Rights Reserved | 3
    4. 4. More features than any other sharing platform Unique Share Text copy & paste capabilities Grow your organic audience instantly Opportunity to monetize your social users Fully customizable and easy to integrate Comprehensive social analytics & deep audience insights All features are free www.po.st | ©2013 All Rights Reserved | 4
    5. 5. Exclusive Share Text feature www.po.st | ©2013 All Rights Reserved | 5
    6. 6. Share Text delivers significant results 81% of social sharing within our network is attributed to copy & paste activity 46% More inbound social referrals gained by Share Text beta publishers 14% New user acquisition from link backs Keyword analysis & content marketing insights help optimize traffic and revenue www.po.st | ©2013 All Rights Reserved | 6
    7. 7. The only sharing platform that helps you monetize Publishers Advertisers want new ways to monetize their audience seek access to influencers After-the-share ad unit targeting social influencers Media buyers pay $20+ CPMs for this social inventory www.po.st | ©2013 All Rights Reserved | 7
    8. 8. www.po.st | ©2013 All Rights Reserved | 8
    9. 9. Po.st provides comprehensive social analytics Complete picture of analytics Top content shared and clicked upon Daily metrics in shares, clicks & virality Virality ranked over time and by content Social channels ranked by outbound and inbound traffic Geographic location www.po.st | ©2013 All Rights Reserved | 9
    10. 10. Leverage deep audience insights www.po.st | ©2013 All Rights Reserved | 10
    11. 11. Proprietary audience extension technology Your first party social data Users who share content from your website RadiumOne’s ShareGraphTM Data Capture Extend your audience to social connections with our intelligence layer User-Level Ad Targeting 12 billion RTB ad impressions available per day Your team can specify distribution on web, video, mobile or Facebook Exchange www.po.st | ©2013 All Rights Reserved | 11
    12. 12. Get started today http://po.st/DPS2013 It’s free, fully customizable, & easy to implement. Rebecca@radiumone.com Vice President, Business Development www.po.st | ©2013 All Rights Reserved | 12

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