TagkastMediaNetworkTrusted by
Photos are the Most Important Part of FacebookLast week, consumers spent over 500,000,000 hours looking at theirfriends ph...
Each placement is seen by over 300 people and is an implied endorsement ofthe advertiser to the consumer’s friendsWe Place...
We Create Your Ad Campaigns From Live EventsOur mobile event photography system uses social media as the default retrieval...
2. Log-in to FacebookCustomizable User Experience Captures DataPHOTOS SURVEY EMAILPHOTOS SURVEY EMAILPHOTOS SURVEY EMAIL3....
A Tagkast Campaign By The NumbersOur platform has enormous reach and is easily tracked back to ROImetrics5,000tagged guest...
Strategies Engineered for SocialLocal NicheReach highly targeted audiences and effectively drive word-of-mouthinteraction ...
Fiat was looking to engage a millennial audience with Tagkast. We reachedover 200,000 people with their message and collec...
SeasonalChristmasHalloweenIndependence DayNew YearsSt. Patty’s DayCauseArtsEducationEnvironment/ConservationFundraiserHeal...
White Glove Launch SupportOur Account Managers will guide you through pre-launch,setup and launch day, overseeing campaign...
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Tagkast Tech Talk at DIS: Introducing Sponsored Images

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Over the past couple of years, social media users have been noticing unexpected guests in their Twitter streams and Facebook News Feeds. Promoted tweets and sponsored stories are now among the fastest growing sectors of online advertising. At Tagkast, we believe tapping into the power of the visual web with sponsored images represents the next big opportunity for social media marketing. We'll share with you how our technology is delivering engagement rates 20x more effective than other paid social mediums and making the experience of advertising a little more fun for consumers.
Presenters: Joe Matthews, founder and CEO, Tagkast @josamatt Sean Strother, founder and CEO, Tagkast @strotown

Published in: Business, Technology
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Tagkast Tech Talk at DIS: Introducing Sponsored Images

  1. 1. TagkastMediaNetworkTrusted by
  2. 2. Photos are the Most Important Part of FacebookLast week, consumers spent over 500,000,000 hours looking at theirfriends photos on Facebook
  3. 3. Each placement is seen by over 300 people and is an implied endorsement ofthe advertiser to the consumer’s friendsWe Place Your Brand on the Newsfeed Using Photos92% of consumers trust friend referrals.Nielsen Global Trust in Advertising (2012)27 (4.5%) clicks per photo on average.Tagkast Analytics (2013)600 impressions per photo.Tagkast Analytics (2013)300 people reached per photo.Tagkast Analytics (2013)
  4. 4. We Create Your Ad Campaigns From Live EventsOur mobile event photography system uses social media as the default retrievalmethod driving millions of earned media impressionsAudience Segments ByEventDefine your target audiencegroups with event associatedattributes.Consumer PhotoEngagementOur innovative technology drivessharing through social media whilecollecting e-mails & Facebook likes.Tagkast MediaPhotos are posted to profile pagesand double as WOM conversationand advertisements.
  5. 5. 2. Log-in to FacebookCustomizable User Experience Captures DataPHOTOS SURVEY EMAILPHOTOS SURVEY EMAILPHOTOS SURVEY EMAIL3. Become a FanPHOTOS SURVEY EMAIL4. Post Photos1. View PhotoWe help you gain Facebook fans, opt-in e-mails, and audience insights as partof the media generation process.
  6. 6. A Tagkast Campaign By The NumbersOur platform has enormous reach and is easily tracked back to ROImetrics5,000tagged guests1,580,000reach1,333Facebook page likes1,667e-mails collected11,333likes/comments/sharesLive Engagement Digital Engagement4.5%click rate
  7. 7. Strategies Engineered for SocialLocal NicheReach highly targeted audiences and effectively drive word-of-mouthinteraction with their peersReach your customers atscale by targeting audiencesof brand relevant eventsExample MercedesEvent TargetingHoliday Charity/CivicEvents500,000 peopleImpressions 150,000,000Reach 100,000,000Example TargetBuild local brand awarenessfor market expansion andnew store openingsEvent TargetingCommunity Events, LocalFestivals (Chicago)50,000 peopleImpressions 15,000,000Reach 10,000,000Example Bud LightBehaviorally target specificaudience segments at scaleEvent TargetingLGBT Festivals/Events100,000 peopleImpressions 30,000,000Reach 20,000,000Example Target Example LGBTNational Takeover
  8. 8. Fiat was looking to engage a millennial audience with Tagkast. We reachedover 200,000 people with their message and collected over 500 leadsCase Study: Reach Young Adults & EDM Fans211,504Reach668Tags344E-mails158FB LikesTagkast Team Crowd/Venue
  9. 9. SeasonalChristmasHalloweenIndependence DayNew YearsSt. Patty’s DayCauseArtsEducationEnvironment/ConservationFundraiserHealth & WellbeingFestivals & EventsAir/Water ShowArts FestivalAuto ShowAwards ShowBars & NightlifeCity/Community CelebrationConcertConference/ExpoEthnic FestivalFamily EntertainmentFashion Show/WeekFilm FestivalLGBTMusic FestivalParadeState/County FairTaste/Food FestivalOur event properties average over 250,000,000 visits a week and we can targetany age, demographic or interest groupSample Verticals & EventsSportsAction SportsAquaticsAuto RacingBaseballBasketballBoxingCollegiate BasketballCollegiate FootballCyclingEquineFishingFootballGolfHockeyHorse RacingIce SkatingLacrosseMotorcycle RacingOlympicsPoloRodeoRugbyRunningSkiingSoccerPerforming ArtsDanceTheaterSymphony/OrchestraOperaSports (cont’d)SoftballSurfingTennisTriathlonVolleyballPublic Attractions/VenuesAirportAmphitheater/PavilionArena/StadiumAuditorium/TheaterCasinoFamily EntertainmentLandmark/Historical/CulturalMall/DevelopmentMuseumTheme/Amusement ParksZoos & AquariumsAssociationsChambers of CommerceCivic/CharitableMembershipParks & Recreation/BeachesPoliticalProfessionalReligiousSocial/FraternalSports CommissionTourism & Convention BureauTrade/Labor
  10. 10. White Glove Launch SupportOur Account Managers will guide you through pre-launch,setup and launch day, overseeing campaigns through thewrap-up and insights stageAccount Services – Exceeding ExpectationsReal-Time ReportingReview your campaigns regularly to discovernew opportunities for increasedperformance.Creative ConsultationOur creative team can write campaigncreative and adapt existing brand assets.

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