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DBS: Hypebusters with Saatchi & Saatchi LA: Your Brand Does Not Need a Mobile-Specific Strategy

by on Dec 04, 2012

  • 343 views

Consumers do not view content or brand experiences in channels -- yet today's organizations still think they do. Brands and organizations are investing heavily in mobile talent, but this only ...

Consumers do not view content or brand experiences in channels -- yet today's organizations still think they do. Brands and organizations are investing heavily in mobile talent, but this only continues to perpetuate channel planning versus the need for strategic content planning. These mobile-specific efforts should instead be integrated into the content and digital strategy development teams, which are tasked with finding ways to broadcast branded content in the right channels and context and conditions.

Presenter: Kayla Green, digital strategy director, Saatchi & SaatchiLA @kaylam

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DBS: Hypebusters with Saatchi & Saatchi LA: Your Brand Does Not Need a Mobile-Specific Strategy DBS: Hypebusters with Saatchi & Saatchi LA: Your Brand Does Not Need a Mobile-Specific Strategy Presentation Transcript