Users are engaging with content within their social streams.Ex. Facebook – show animated feed with a Sponsored PostEx. Twitter- animated gif of twitter stream with a promoted tweetZemanta streams- shows how on publisher sites users can discover new relevant content that is appealing to them, staying in the mindframe and context where they first discovered this content.
Animated – keep adding new recommendations one by oneBikinis, Boobs, Booze, etc.
Talk about how Zemanta’s roots are in intelligently deciphering what content is about, and showing intelligent recommendationsVs. realizing recommendations are interesting and retrofitting a solutionThis is our bread and butter.We help both brands reach the right audiences and publishers make their offering richer and stronger. More valuable for users.
Essentially we help you figure out for each user, how can you maximize their audience value.Drive them to your internal site (recirculation?)To Partner sitesOr Monetize – send them to external sites, but that are relevant where they will have high post-click engagement.
Our product offering is diverse – reader discovery / related articles. Streams – new mobile platform offering. Editorial assistant – helps editors to play a role in audience development and with link earning strategy. Circles – automate your contributor content and partnership content.
Transcript of "Tech Talk with Zemanta "
Trusted Content Discovery
Digiday Publishing Summit
As used by
“The automatic relevancy is superior. It's
picking previous posts that I would have
picked personally (if I hadn't forgotten
—Todd Bishop, Geekwire
As used by…
“Zemanta helps introduce us to people
that have an interest in similar themes. It’s
a great discovery engine and gives us a
way to reach audiences that we wouldn’t
—Sr. Manager Search and Analytics
“Results have exceeded expectations
as natural link placement has been
achieved with high quality sources and
with matching semantic content.”
—Director SEO & Emerging
As seen in:
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