Promise Anarchy UTOPIA Be realistic: Demand the impossible! French students and workers (2/3 of the population) Fears Cens...
May 68 - iconography
May 68 - iconography
May 68 - Pictures
May 68 – Music inspired by the event The Beatles The Rolling Stones The Stones Roses Bye Bye Madman The Rolling Stones
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May 68

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Example of a new brief template, applied to May 68, the French student riot.

Published in: Business, News & Politics
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May 68

  1. 1. Promise Anarchy UTOPIA Be realistic: Demand the impossible! French students and workers (2/3 of the population) Fears Censure and capitalism Freedom 1. Values 2. Target 3. Leverages 4. Seduces with 5. Reward <ul><li>Obedience to </li></ul><ul><li>Liberal morality (equality, sexual liberation, human rights) </li></ul><ul><li>Rejection of </li></ul><ul><li>Traditional morality, focusing especially on the education system and employment </li></ul><ul><li>conservative morality (religion, patriotism, respect for authority) </li></ul><ul><li>&quot;old society“ </li></ul><ul><li>Standardized way of living life (tube, work, sleep) </li></ul><ul><li>Emotional context </li></ul><ul><li>A generation of youth with an extraordinary need to express themselves </li></ul><ul><li>Social context </li></ul><ul><li>A Rigid and conservative society: In May 1968, Charles de Gaulle was France's paternalistic president. Women couldn't wear pants to work and married ones needed a husband's permission to open a bank account. </li></ul><ul><li>Homosexuality was a crime. Factory workers could be fired at will. The news on the single TV channel required government approval. </li></ul><ul><li>And the overcrowded educational system was authoritarian. </li></ul><ul><li>4. Iconography </li></ul><ul><li>Detournement: reuses elements of well-known media to create a new work with a different message, often one opposed to the original </li></ul><ul><li>Graffiti </li></ul><ul><li>Posters </li></ul><ul><li>Flyers </li></ul><ul><li>Book and pamphlets </li></ul>May 68 In Paris in May 1968, massive confrontations between police and students brought workers out on a general strike and brought the government to the point of collapse. <ul><li>Personal fears </li></ul><ul><li>The horror of being like one’s parents </li></ul><ul><li>Surrendering to the system </li></ul><ul><li>Censure </li></ul><ul><li>Living a life of boredom </li></ul><ul><li>The great fear was that contemporary capitalism was capable of absorbing any and all critical ideas or movements and bending them to its own advantage </li></ul><ul><li>Promise </li></ul><ul><li>Anarchy </li></ul><ul><li>Open Debate and Optimism </li></ul><ul><li>Living life to the fullest </li></ul><ul><li>Freedom to do and say whatever they want </li></ul><ul><li>Freedom to sleep with one another </li></ul><ul><li>Equal rights between men and women </li></ul>Visual and musical spell Detournement Emotion Social revolution <ul><li>Freedom </li></ul><ul><li>To live the life they want </li></ul><ul><li>To work the way they want </li></ul><ul><li>To not have any restrictions imposed by authority figures </li></ul>
  2. 2. May 68 - iconography
  3. 3. May 68 - iconography
  4. 4. May 68 - Pictures
  5. 5. May 68 – Music inspired by the event The Beatles The Rolling Stones The Stones Roses Bye Bye Madman The Rolling Stones
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