Into the User environment Now! : how users have changed and how libraries can adjust

Into the user environment now! How the users changed and how libraries can adjust Presentation & workshop at Norwegian Knowledge Centre for the Health Services , Olso, January 15th 2007 NTNU Library (UBiT) Trondheim, January 17th & 18th 2007 Guus van den Brekel Coördinator Electronic Services, Central Medical Library University Medical Center Groningen Blog: Digicmb.blogspot.com

The build up …

Introduction

The Problem (in short)

What to do on the SHORT term?

What could we do NOW?

Demo RUGCombine & Livetrix

Demo QuickSearch Library Toolbar

Demo Second Life

T HE PROBLEM

LIBRARY DISCONNECTS

THE CHALLENGE

Fragmentation of information

The user has to spend a lot of effort:

To find them

To learn to use them separately

To search them separately

To evaluate them

To keep up with all individual changes

To repeat the above, constantly

No Shortcuts No Intersections No Teleports ;-) No Visibility, lack of presence

What we are up against … We are not the only one anymore …

Web 2.0

Everything connected with everything

Online collabaration

Seeing and sharing

The new users (1)

they are more fascinated by new technologies

Multitasking is a way of life;

Staying connected is essential;

Interactive, not isolation

Zero tolerance for delay;

The New Users (2)

Actions are more important than knowledge;

Learning by doing, not by being told

Trial-and-error approach to improvement is a viable model for learning

Cut-and-Paste Culture

OCLC Student Report: Search research & habits

Got Game: How the Gamer Generation Is Reshaping Business Forever by John C. Beck , Mitchell Wade "WE'VE SAID THERE IS a generation gap-a real cultural difference-between gamers and baby boomers..."

Types of communication systems (1)

Snail mail

E-mail

Telephone and mobile communications

Chat

Conference calls & video conferencing

Virtual Referencing

Types of communication systems (2)

Podcasting, blogs, RSS

Discussions lists and forums

SMS (short message service)

COP (Communities of Practice)

VOIP (Voice Over Internet Protocol)

So the World has changed, … the User has changed … and the Libraries …… ( Read also: Organizations, companies, Industry) just did not change enough

How can we turn that around?

From product-oriented to user -oriented

Dig into user-environments !

library user environments resource environment Source: Lorcan Dempsey, Liber 2005 lab books exhibitions PDAs learning management systems campus portal course material text book personal collections reading lists Institutional repository Digital collections E-reserve Catalog Licensed collections Aggregations Virtual reference Cataloging ILL lab books exhibitions PDAs learning management systems campus portal course material text book personal collections reading lists

Keep up with what they are doing!

But how do we start to change?

Explore and Map Your Users

Students

Teachers / Educators

Clinicians

Research Staff

Patients?

Hospital staff, university staff

Management

Personal Learning landscape

Indentify and target used “resources”

Desktop application

Network distribution

Web-based (search, news, IM, etc)

Research tools

Social software

… ..

new central information system: component-based software, no monolithic ILS

Open standards and protocols: inter-operability

modular web-based library services

Web 2.0 social software

On The Long Term (1) On The SHORT Term (1)

On The SHORT Term (2)

use of logs stats, evaluate and re-use

“ Make the data work harder”. Combinations of data-sets can be used to create new services.

in more ways than one; platform independent

More “challenges”

The image of Libraries

Pr/marketting

Role/position in organization

A Short Term example

“ Building around the box”

From statistics to new services

From Metalib -> LiveTrix

http://Livetrix.ub.rug.nl

Our Metalib: RUG Combine

Introduced v2 as pilot 2004, Faculty of Medicine and University Medical Centre (Hospital staff)

Migrated to v3 in January 2005, completing introduction to the whole of the University september 2005

NOT only gateway (OPAC, Guide, Lists); usage modest so far

Our SFX: RUGlinks

Introduced 2002, v3 since 2005

Shocking Statistics (1)

15% errors:

technical measures > reducing to 1.5% errors/flaws

50% zero or false results:

Misspellings and typos in search terms

Picking databases at random

Unable to understand QuickSearch, MetaSearch, Find Database

Using the wrong search keys

Metalib statistics

Shocking Statistics (2)

Using search keys wrong

Using Dutch search terms in English language databases

Using non-specific terms, phrases that are too broad

Lack of understanding of Boolean logic or database peculiarities

Metalib v. Metalib Redesigned (X-Server)

Statistics modules

Metalib statistics

SFX-statistics

X-Server, XML

Modulair

Already implemented in LiveTrix

Discovery/suggestion tool (no need to select resource/database or subject first!

Spellcheck/adviser

Inline- SFX & lending info with OPAC records

Impact factor info with Journals

Related terms info More on LiveTrix in the workshop session

But what are we doing already?

The Visible Library : “always there” …

RUGLinks (SFX)

PubMed (MyNCBI & share)

Google Scholar (holdings)

(almost) all databases & resources

E-Journals & E-Books

WorldCat

RUGCombine (-> LiveTrix)

But what can we do NOW?

“ Quick and Easy”

Top Three “Tools”

the Desktop (desktop search application)

The Office applications (Research Task Pane)

the Browser

“ The Desktop”

desktop search applications Copernic, Ask Desktop Search, Google SDK

Windows sidebars, Desktop Sidebar (Vista)

Snap DeskTop Sidebar

Office Applications

Services in the Microsoft Office 2003 Research task pane

Research Task Pane

The Research task pane is available from the Tools menu, Research command in Microsoft Office 2003 applications

From the Research options, you can activate a service for searching…

The Browser

Browser extensions

GreaseMonkey

Bookmarklets

User scripts

Plugins (Gadgets & Widgets)

Toolbars!

(Have a look at: Library Success : a best practice Wiki )

Top Ten Technologies for Libraries to embrase

Weblogs

RSS

Wiki's

IM : Instant Messaging

Podcasting

OpenSource Software

SMS Text Messaging

Social Software

User-created content

Mashing-up services

Also Interesting ..

“ Google Office”, Writely, Docs & Spreadsheets

Google Custom Search Engine (CSE)

Rollyo

References: CiteUlike & others

Bookmarks: Del.ici.ous & others

Tags: Technorati and others

MORE ON WEB TRENDS 2007 in the WORKSHOP

A Short Term example: the QuickSearch Library Toolbar

Toolbar

FREE software

SAFE: No spam, spyware,POP-UPS or adverts

EASY: quick creation and maintenance

Completely web-based

IE and Firefox

Windows 2000 & Xp

How does it work ?

To install or not to…..

Some rights needed

Offer it via network if IT doesn’t let you

USB-stick with Portable Firefox! “Your own portable library”

Search functionality without Toolbar

Tailor made search boxes

No to the Toolbar, Yes to the SearchBox?

What do the users like about the Toolbar?

Elements of the Toolbar

Visibility Presence Access Search Usability Communication Interaction Actuality Transparancy

What are the Benefits of all this?

increase usage collection & databases (on & off campus)

More contact moments user vs. library

improve the awareness of library services in general (branding)

boost unknown valuable resources

Posibilities to get better insight user search patterns and needs

And now for something completely different … The ultimate chase for the user … Extreme example of libraries following the users everywhere!

Building a Library in a Virtual “environment”

Ok, but what are they doing in a MASSIVE MULTI-USER ONLINE ROLEPLAYING GAME?

Massive MultiUser Online (Role Playing) Games MMOG / MMORPG and Libraries, Universities, Companies, Business, Hospitals, Newsagents Bookstores, Clothing, Gambling Porn “IF IT’S IN RL IT’S IN SL”

By definition…

Quoted from the wikipedia:A Massively Multiplayer Online Game (MMOG or MMO) is a type of computer game that enables hundreds or thousands of players to simultaneously interact in a game world that they are connected to via the Internet. Typically this kind of game is played in an online, multiplayer-only persistent world.

Second Life : some figures 250.00 Residents in March 2006! And now ..

Examples in Second Life

New Media Consortium CAMPUS http://www.nmc.org/sl

Reuters http://secondlife.reuters.com/

Amazon

IBM

Business Communicators in Second Life http://freshtakes.typepad.com/sl_communicators/

Second Life Media List

Second Life =

“ micro-world”

More than a game, they meet other gamers,

Interact, Compete, Collaborate, Learn from and talk to

Teaching&learning; social learning

Distance learning, virtual communities Go anywhere, do anything

Support Groups in Second Life

Alcoholics Anonymous

Anxiety Support area - Catherine House

Autistic

Autistic Liberation Front

BiPolar Support

Brain Talk Communities

Breast Cancer Awareness

Brigadoon Explorers

CF University (cystic fibrosis)

Depresson Support

Diabetes Type 1 Community

Diabetics

DID Support and Information (dissociative disorders)

Domestic Violence and Sexual Assault Support Group

Dream Travellers

Fit n Fab Support Group

Live2Give (cerebral palsy)

The Leukemia & Lymphoma Society

Make-A-Wish

Self Injury Support

SL’s Cancer Survivors

Special Education Exchange

The Center for Positive Mental Health

The Haven (meeting area for support groups)

Women’s Support Group

And ..

Center for Disease Control and Prevention (CDC)

National Institue of Health (NIH)

CALENDON MEDICAL GROUP: A group for the various physicians and health care workers of Caledon. also include medical researchers.

SECOND LIFE MEDICAL ASSOCIATION An association for physicians and medics throughout all the cultures of Second Life

SUGAR MEDICAL CLINIC: Maternity, Pediatric

Fighting for Health

Sl Behaviour Healthcare

Real Mental Health

Public Health games

Positive Mental Health

Libraries & Second Life?

Second Life Library 2.0 / Info Island Library/Info Island ALS

Second Life Teens Library ‘ Eye4You Alliance’

Second Life Medical Library 2.0

Consumer Health Information Library

Talis Cybrary City - IBM Library

Library Gallery

Michigan Library Costoriumm

MPA - Edera's Word University

ALF Autism Museum and Library

NaNo Nuts Future Library Site

ICT Library

NEW! ALA Washington office now in Second Life

Alliance Library System (ALS) & Second Life

http:// Infoisland.org

http://seriousgamessource.com/features/feature_063006_second_life_library.php

Second Life Medical Library : an adventure

From 1 floor to complete Island

HealthInfo Island

Consumer Health Information Library (Grant)

Medical, clinical & Research Library

SL Health & Wellness Center

Starting Cooperation with : NIH and CDC!

Platform for future healthcare training applications

Play2Train http://irhbt.typepad.com/play2train/

Massive grant 1.6 Mj $

Let’s go inside Second Life!

Second Life Library 2.0

http://www.alliancelibraries.info/presentation/fullscreen.htm

The Second Life Medical Library 2.0 The chase for the Users …… Into The User Environment : no limits

Thank you for your attention. This is a mash-up of articles, presentations, blog-posts published on these subjects, mixed with my own experience and opinions. You can find all of them at http://del.icio.us/digicmb/UserEnvironment