2011 Report:State of InboundMarketing Kirsten Knipp Melissa Miller March 8, 2011 Director of Product Marketing Inbound Marketing Manager HubSpot HubSpot Twitter: @kirstenpetra Twitter: @mcdmiller
86% of People Skip TV Adshttp://www.guardian.co.uk/media/2010/aug/24/tv-advertising
44% of Direct Mail is Never Even Looked Athttp://en.wikipedia.org/wiki/Advertising_mail
Renting / Outbound Building / Inbound Advertising BloggingConferences / Events SEO Paid Search / PPC Free Tools Email List Rentals Social Media Cold Calling Opt-In Email Lists
Bring All the Pieces Together Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing Lead Nurturing Sales Support
Report Methodology• 644 Survey respondents• Wide range of industries and company sizes• Compared 2011 responses to 2009 and 2010 surveys• Survey topics: 1. Marketing costs and budgets 2. How inbound performed for getting real customers 3. What is important to marketers?• Full Report: www.hubspot.com/state-of-inbound-marketing/
Inbound Businesses Experience 62% Lower Cost Per Lead
Customer Acquisition by Industry Customer Acquisition by Channel by Industry 60% Manufacturing 59% 58% Professional Services/Consulting LinkedIn 50% Blog Technology (Hardware) Facebook Twitter 58% Technology (Software/Biotech) 0% 10% 20% 30% 40% 50% 60% 70% % of Channel Users who Acquired a Customer Through that Channel
Customer Acquisition by Industry Cont’d Customer Acquisition by Channel by Industry 61% Banking/Insurance/Financial Services 66% Communications/Media LinkedIn Blog 67% Higher Education Facebook 72% Twitter Retail/Wholesale 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% % of Channel Users who Acquired a Customer Through that Channel
Proven ROI by 4,000+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI
www.HubSpot.com/free-trial Kirsten Knipp Melissa Miller March 8, 2011 Director of Product Marketing Inbound Marketing Manager HubSpot HubSpot Twitter: @kirstenpetra Twitter: @mcdmiller
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