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How To Monetize Your Community
 

How To Monetize Your Community

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I'll be discussing how to "Build a Community Around your Brand" and best practices to support your customers/members and how to effectively sell your products. This presentation is not about how to ...

I'll be discussing how to "Build a Community Around your Brand" and best practices to support your customers/members and how to effectively sell your products. This presentation is not about how to monetize your community, it's not advertising! That's invasive and usually clogs activity.We're going to discuss how develop products and services that your audience really wants to buy.

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How To Monetize Your Community How To Monetize Your Community Presentation Transcript

  • @digibomb
  • Its not advertising. Thats invasive andusually clogs activity. @digibomb
  • The best way to monetize a community is to develop products/services that your audience really wants to buy. @digibomb
  • Here are a few tips to get started@digibomb
  • Charge for MembershipPack your community with added valueless members, but more dedicated @digibomb blog.spoongraphics.co.uk
  • Advertising & Affiliate SalesSponsored areas of the communityProduct or service related threadsBanners vaportalk.com/forum @digibomb
  • According to eMarketer, social network advertising is expected to reach $5.54 billion this year and will grow to $10 billion by 2013. While the bulk of this money will go to Facebook, there are still ample advertising growth opportunities for other social networking sites.@digibomb
  • Aurora EnergyFocus GroupsBranded threadsLive chatStreaming video e-FocusGroups @digibomb
  • EventsBring the community offlineSponsorship and ticket feesExhibitors space wcmtl.org @digibomb
  • Job BoardsPay to post a jobPay to have a featured profile 37 Signals @digibomb
  • According to a recent report in Business News Daily, 80 percent of surveyed HR professionals use social network sites in their hiring process. While the majority of those surveyed cite LinkedIn as the main site they use.@digibomb
  • TrainingTutorials and workshopsSeminars and classes Lynda.com @digibomb
  • Member Areas &Exclusive ContentDiscounts and couponsProduct and softwareExclusives for members only: books, swag, etc. @digibomb
  • ThinkGeek.comMerchandiseBrand your communitySell relevant products @digibomb
  • SlideShare.netProfitable NichesKnow your audienceSmall audiences are dedicated @digibomb
  • Some interesting stats ...@digibomb
  • 91% say consumer content is the #1 aid to a buying decision - JC Williams Group@digibomb
  • 87% trust a friend’s recommendation over a review by a critic -Marketing Sherpa@digibomb
  • Social network users are 3x more likely to trust peer opinions over advertising when making purchase decisions -Jupiter Research@digibomb
  • How do I monetize my community without scaring people away?@digibomb
  • Disclose - Let members know about your monetization plans How do I monetize before you roll them out, so no my community one is caught off guard. without scaring people away?@digibomb
  • Disclose - Let members know Let members opt out - about your monetization plans If applicable or monetizeyou should How do I possible, before you roll them out, so no allow members to opt out of my community one is caught off guard. certaiwithout scaring programs. n monetization people away?@digibomb
  • Disclose - Let members know Let members opt out - about your monetization plans If applicable or monetizeyou should How do I possible, before you roll them out, so no allow members to opt out of my community one is caught off guard. certaiwithout scaring programs. n monetization people away? Consider rolling out changes gradually - Introduce it in stages and test it first with different groups. @digibomb
  • Disclose - Let members know Let members opt out - about your monetization plans If applicable or monetizeyou should How do I possible, before you roll them out, so no allow members to opt out of my community one is caught off guard. certaiwithout scaring programs. n monetization people away? Consider rolling out changes gradually - Don’t intrude on the Introduce it in stages and test it user experience - first with different groups.  Think about how intrusive monetization schemes can be, such as glaring ads!@digibomb
  • How do I monetize my community without scaring people away?The rest it up to you and ...@digibomb
  • Thank You!@digibomb