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5 Ways To Kill Your Community

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The presentation will be about what not to do if you want to build meaningful connections on your online Community. Attendes will hear Brendan talking about several ways to build a strong Social Media …

The presentation will be about what not to do if you want to build meaningful connections on your online Community. Attendes will hear Brendan talking about several ways to build a strong Social Media Community, as well as best practices for Community Management, avoiding common mistakes !


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  • Transcript

    • 1. Hi! I’m new here! Who cares! 5 ways to kill your community!@digibomb
    • 2. Stop thinking about how to build a community, and start thinking about how to ruin it!@digibomb
    • 3. “ You’ll become an expert in the quickest ways to kill your online community, using tips you can take and use today to kill yours as soon as possible!  -Patrick O’Keefe of ManagingCommunities.com@digibomb
    • 4. #killcommunity step Twitter #fails 1@digibomb
    • 5. Mixing Business with pleasure ... Man I got wasted at that press event last night ... #whereami ;p@digibomb
    • 6. Mixing Business with pleasure ... Man I got wasted at that press event last night ... #whereami ;p It’s not the end of the world if you Tweet about a great industry press event, just keep it business related!@digibomb
    • 7. Forgetting You’re Representing A Brand ... This new product is so bomb yo!@digibomb
    • 8. Forgetting You’re Representing A Brand ... This new product is so bomb yo! Twitter is informal, and meant to show the human side of the brand. But remember to have brand guide lines that adhered to a corporate tone of voice.@digibomb
    • 9. Not Having Control Over Your Own Account ... Don’t let the junior in marketing have the login Don’t outsource it if you don’t know exactly who’s going to be working on it. *See last two slides ...@digibomb
    • 10. Going For The Hard Sell ... No want to follow you on Twitter just to have the had sell rammed down there throat! If they want to buy something they’ll head to your website!@digibomb
    • 11. #killcommunity step Facebook f**k ups! 2@digibomb
    • 12. See slides 5-10 ... Like Twitter, it’s just as easy to f**k up on Facebook!@digibomb
    • 13. #killcommunity step frigging forums! 3@digibomb
    • 14. Here are just a few ways to start the killing machine ...@digibomb
    • 15. The admin is never wrong@digibomb
    • 16. The admin is never wrong Don’t have user guidelines@digibomb
    • 17. The admin is never wrong Don’t have user guidelines Don’t document guideline violations@digibomb
    • 18. The admin is never wrong Don’t have user guidelines Don’t document guideline violations Visit infrequently@digibomb
    • 19. The admin is Allow anyone never wrong to moderate Don’t have user guidelines Don’t document guideline violations Visit infrequently@digibomb
    • 20. The admin is Allow anyone never wrong to moderate Don’t have user guidelines Set a bad example Don’t document guideline violations Visit infrequently@digibomb
    • 21. The admin is Allow anyone never wrong to moderate Don’t have user guidelines Set a bad example Don’t document Make new guideline violations people feel unwelcome Visit infrequently@digibomb
    • 22. The admin is Allow anyone Member never wrong to moderate feedback is stupid Don’t have user guidelines Set a bad example Don’t document Make new guideline violations people feel unwelcome Visit infrequently@digibomb
    • 23. The admin is Allow anyone Member never wrong to moderate feedback is stupid Don’t have user guidelines Set a bad example Who needs branding Don’t document Make new guideline violations people feel unwelcome Visit infrequently@digibomb
    • 24. The admin is Allow anyone Member never wrong to moderate feedback is stupid Don’t have user guidelines Set a bad example Who needs branding Don’t document Make new guideline violations people feel unwelcome Make all Visit infrequently content private@digibomb
    • 25. The admin is Allow anyone Member never wrong to moderate Don’t feedback is stupid update software Don’t have user guidelines Set a bad example Who needs branding Don’t document Make new guideline violations people feel unwelcome Make all Visit infrequently content private@digibomb
    • 26. The admin is Allow anyone Member never wrong to moderate Don’t feedback is stupid update software Don’t have user guidelines Set a bad example Who needs ADS branding Don’t document Make new guideline violations people feel unwelcome Make all Visit infrequently content private@digibomb
    • 27. The admin is Allow anyone Member never wrong to moderate Don’t feedback is stupid update software Don’t have user guidelines Set a bad example Who needs ADS branding Don’t document Make new guideline violations people feel Never say unwelcome Make all “thank you” Visit infrequently content private@digibomb Source: 27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactive 2011
    • 28. Most important - keep the barriers HIGH! Help ???@digibomb
    • 29. #killcommunity step I got a blog! 4@digibomb
    • 30. That’s great! Except, a blog is not “really” a community.@digibomb
    • 31. Don’t plagiarize other people’s work! If you can’t come up with an original idea why have a blog.@digibomb
    • 32. Don’t regurgitate the same old information found all over the web.@digibomb
    • 33. Don’t be a jerk! Nobody likes a rude and boorish blogger that thinks to much of him/her self.@digibomb
    • 34. Don’t do a video blog if you’re nervous when talking to people, stutter, have self esteem issues, or if you have a radio face (sorry had to be said).@digibomb
    • 35. Don’t write crap! Watch your grammar and spelling. Nobody cares for poor english, or any language.@digibomb
    • 36. Don’t publish 2 posts one week, 10 the next, skip a week, then 4 the following. Be consistent.@digibomb
    • 37. Don’t whine about everything and spread doom and gloom. Readers don’t want to walk away suicidal.@digibomb
    • 38. Focus! Don’t have 20 topics, pick a few you know really well.@digibomb
    • 39. Don’t be a telemarketer. Don’t beg, plead, or force links down your readers throat.@digibomb
    • 40. #killcommunity step 5 Follow steps 1-4 and repeat ...@digibomb
    • 41. Thank You!@digibomb