Hi!            I’m new              here!                            Who                            cares!               5...
Stop thinking about how to build      a community, and start thinking            about how to ruin it!@digibomb
“    You’ll become an expert in the                quickest ways to kill your online                 community, using tips...
#killcommunity step       Twitter #fails                         1@digibomb
Mixing Business with pleasure ...            Man I got wasted at that press event            last night ... #whereami ;p@d...
Mixing Business with pleasure ...                 Man I got wasted at that press event                 last night ... #whe...
Forgetting You’re Representing A Brand ...            This new product is so bomb yo!@digibomb
Forgetting You’re Representing A Brand ...                This new product is so bomb yo!  Twitter is informal, and meant ...
Not Having Control Over Your Own Account ...             Don’t let the junior in marketing have the login             Don’...
Going For The Hard Sell ...            No want to follow you on Twitter just            to have the had sell rammed down  ...
#killcommunity step       Facebook f**k ups!                      2@digibomb
See slides 5-10       ...              Like Twitter, it’s just as easy to              f**k up on Facebook!@digibomb
#killcommunity step       frigging forums!                      3@digibomb
Here are just a few ways to            start the killing machine ...@digibomb
The admin is never wrong@digibomb
The admin is never wrong        Don’t have user          guidelines@digibomb
The admin is never wrong         Don’t have user           guidelines  Don’t document guideline violations@digibomb
The admin is never wrong         Don’t have user           guidelines  Don’t document guideline violations            Visi...
The admin is                Allow anyone never wrong                 to moderate         Don’t have user           guideli...
The admin is                Allow anyone never wrong                 to moderate         Don’t have user           guideli...
The admin is                Allow anyone never wrong                 to moderate         Don’t have user           guideli...
The admin is                Allow anyone           Member never wrong                 to moderate          feedback is    ...
The admin is                Allow anyone           Member never wrong                 to moderate          feedback is    ...
The admin is                Allow anyone           Member never wrong                 to moderate          feedback is    ...
The admin is                Allow anyone           Member never wrong                 to moderate                         ...
The admin is                Allow anyone           Member never wrong                 to moderate                         ...
The admin is                           Allow anyone                                            Member never wrong         ...
Most important - keep the                 barriers HIGH!                 Help ???@digibomb
#killcommunity step       I got a blog!                            4@digibomb
That’s great! Except, a blog is             not “really” a community.@digibomb
Don’t plagiarize other people’s            work! If you can’t come up with an              original idea why have a blog.@...
Don’t regurgitate the same             old information found all                   over the web.@digibomb
Don’t be a jerk! Nobody likes a            rude and boorish blogger that            thinks to much of him/her self.@digibomb
Don’t do a video blog if                you’re nervous when             talking to people, stutter,            have self e...
Don’t write crap! Watch                your grammar and            spelling. Nobody cares for               poor english, ...
Don’t publish 2 posts one            week, 10 the next, skip a week,               then 4 the following. Be               ...
Don’t whine about            everything and spread doom             and gloom. Readers don’t             want to walk away...
Focus! Don’t have 20            topics, pick a few you              know really well.@digibomb
Don’t be a telemarketer. Don’t            beg, plead, or force links down                 your readers throat.@digibomb
#killcommunity step                                                5              Follow steps 1-4 and repeat ...@digibomb
Thank You!@digibomb
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5 Ways To Kill Your Community

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The presentation will be about what not to do if you want to build meaningful connections on your online Community. Attendes will hear Brendan talking about several ways to build a strong Social Media Community, as well as best practices for Community Management, avoiding common mistakes !

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  • 5 Ways To Kill Your Community

    1. 1. Hi! I’m new here! Who cares! 5 ways to kill your community!@digibomb
    2. 2. Stop thinking about how to build a community, and start thinking about how to ruin it!@digibomb
    3. 3. “ You’ll become an expert in the quickest ways to kill your online community, using tips you can take and use today to kill yours as soon as possible!  -Patrick O’Keefe of ManagingCommunities.com@digibomb
    4. 4. #killcommunity step Twitter #fails 1@digibomb
    5. 5. Mixing Business with pleasure ... Man I got wasted at that press event last night ... #whereami ;p@digibomb
    6. 6. Mixing Business with pleasure ... Man I got wasted at that press event last night ... #whereami ;p It’s not the end of the world if you Tweet about a great industry press event, just keep it business related!@digibomb
    7. 7. Forgetting You’re Representing A Brand ... This new product is so bomb yo!@digibomb
    8. 8. Forgetting You’re Representing A Brand ... This new product is so bomb yo! Twitter is informal, and meant to show the human side of the brand. But remember to have brand guide lines that adhered to a corporate tone of voice.@digibomb
    9. 9. Not Having Control Over Your Own Account ... Don’t let the junior in marketing have the login Don’t outsource it if you don’t know exactly who’s going to be working on it. *See last two slides ...@digibomb
    10. 10. Going For The Hard Sell ... No want to follow you on Twitter just to have the had sell rammed down there throat! If they want to buy something they’ll head to your website!@digibomb
    11. 11. #killcommunity step Facebook f**k ups! 2@digibomb
    12. 12. See slides 5-10 ... Like Twitter, it’s just as easy to f**k up on Facebook!@digibomb
    13. 13. #killcommunity step frigging forums! 3@digibomb
    14. 14. Here are just a few ways to start the killing machine ...@digibomb
    15. 15. The admin is never wrong@digibomb
    16. 16. The admin is never wrong Don’t have user guidelines@digibomb
    17. 17. The admin is never wrong Don’t have user guidelines Don’t document guideline violations@digibomb
    18. 18. The admin is never wrong Don’t have user guidelines Don’t document guideline violations Visit infrequently@digibomb
    19. 19. The admin is Allow anyone never wrong to moderate Don’t have user guidelines Don’t document guideline violations Visit infrequently@digibomb
    20. 20. The admin is Allow anyone never wrong to moderate Don’t have user guidelines Set a bad example Don’t document guideline violations Visit infrequently@digibomb
    21. 21. The admin is Allow anyone never wrong to moderate Don’t have user guidelines Set a bad example Don’t document Make new guideline violations people feel unwelcome Visit infrequently@digibomb
    22. 22. The admin is Allow anyone Member never wrong to moderate feedback is stupid Don’t have user guidelines Set a bad example Don’t document Make new guideline violations people feel unwelcome Visit infrequently@digibomb
    23. 23. The admin is Allow anyone Member never wrong to moderate feedback is stupid Don’t have user guidelines Set a bad example Who needs branding Don’t document Make new guideline violations people feel unwelcome Visit infrequently@digibomb
    24. 24. The admin is Allow anyone Member never wrong to moderate feedback is stupid Don’t have user guidelines Set a bad example Who needs branding Don’t document Make new guideline violations people feel unwelcome Make all Visit infrequently content private@digibomb
    25. 25. The admin is Allow anyone Member never wrong to moderate Don’t feedback is stupid update software Don’t have user guidelines Set a bad example Who needs branding Don’t document Make new guideline violations people feel unwelcome Make all Visit infrequently content private@digibomb
    26. 26. The admin is Allow anyone Member never wrong to moderate Don’t feedback is stupid update software Don’t have user guidelines Set a bad example Who needs ADS branding Don’t document Make new guideline violations people feel unwelcome Make all Visit infrequently content private@digibomb
    27. 27. The admin is Allow anyone Member never wrong to moderate Don’t feedback is stupid update software Don’t have user guidelines Set a bad example Who needs ADS branding Don’t document Make new guideline violations people feel Never say unwelcome Make all “thank you” Visit infrequently content private@digibomb Source: 27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactive 2011
    28. 28. Most important - keep the barriers HIGH! Help ???@digibomb
    29. 29. #killcommunity step I got a blog! 4@digibomb
    30. 30. That’s great! Except, a blog is not “really” a community.@digibomb
    31. 31. Don’t plagiarize other people’s work! If you can’t come up with an original idea why have a blog.@digibomb
    32. 32. Don’t regurgitate the same old information found all over the web.@digibomb
    33. 33. Don’t be a jerk! Nobody likes a rude and boorish blogger that thinks to much of him/her self.@digibomb
    34. 34. Don’t do a video blog if you’re nervous when talking to people, stutter, have self esteem issues, or if you have a radio face (sorry had to be said).@digibomb
    35. 35. Don’t write crap! Watch your grammar and spelling. Nobody cares for poor english, or any language.@digibomb
    36. 36. Don’t publish 2 posts one week, 10 the next, skip a week, then 4 the following. Be consistent.@digibomb
    37. 37. Don’t whine about everything and spread doom and gloom. Readers don’t want to walk away suicidal.@digibomb
    38. 38. Focus! Don’t have 20 topics, pick a few you know really well.@digibomb
    39. 39. Don’t be a telemarketer. Don’t beg, plead, or force links down your readers throat.@digibomb
    40. 40. #killcommunity step 5 Follow steps 1-4 and repeat ...@digibomb
    41. 41. Thank You!@digibomb
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