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Provide the supervision about all the processes concerning digital archiving (data and information acquisition, architecture, management, storing, classification and distribution) from a business point of view
Setting up initiatives to exploit value from archives
Looking for new business opportunity in B2B web 2.0 arena
Agenda Introduction Digital challenges R&D activities Conclusions
#1 – Push up the value curve in contents lifetime time value press agencies newspapers collections archives Internet + radio/ tv E.g.: News
How to give specific answer to a specific question, beyond text?
Information extraction from multimedia formats
Understand what’s inside, because of pre-selection in very huge number of content to manage
#2 – An example News: “Today the EU has cut 80% off subsidies to wine producers” I’ve to assess a wine producer credit risk: has this consequences on his next balance sheets? I’m investing in agricultural terrains: what was now the correct values of vineyards? I’m a spirit producer and use grapes surplus: am I expecting a fall of commodities price?
#3 – Job specialization vs. multi-skills job: an organizational dilemma
The information production is now so large diffused, that many publishing company are going to become “validators” and “packagers” of those information, more than “producers” as occurred in the past.
New target expectations, in terms of innovative formats (multimedia, interactive web, “tweeting”, etc…) is imposing to content producers to be able to move across different skills.
#3 – Schema One content producer Many skills A publisher as format-independent Contents database available in many format (text, video, images, audio, tables, graphics, …) Content Publisher Final product/service modification chioce … etc… Images Realation with readers and comments Animations Audio Text Video Content Producer
#4 – Control the quality of information and sources in UGC
Digital publishers are opening to readers and users contributions
They have to manage a potentially very huge numbers of contents, filtering the relevant one according to source and context
Verifying the quality of information is all about credibility huge amount of data needs new tools to deal with
#5 – There is a “native” format, there isn’t a “single” format anymore
A content is generated in a format (or a mix of different formats): text, audio, video, spreadsheet, animation, image, etc…
A content should be able to be transformed – in a simple way – in any other format, according to current and future publishing need