Diggy Internet Marketing Strategy

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The slide show presentation takes new or current business website owners through an overview of the Diggy internet marketing strategy.

Diggy centre managers (located in Brisbane, Australia) will partner with small to medium business owners to build successful online business strategies.

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  • Diggy is part of an international publishing and communications company which started in 1973.When the internet started, Diggy was one of Europe’s first ISP’sWe opened our doors in Australia in 1997 in Brisbane. Today there are now 5 offices, serving the local business community
  • With Diggy’s 15 years experience in the Internet we have found that a generally held misconception, is that the Internet is a passive advertising medium, like TV or radio.It’s NOT. The internet is interactive. It’s an electronic world that operates and functions in exactly the same way as the real world.
  • MOST import issue to make is:The WEBSITE IS the extension of the REAL world showroomAND needs like the real world showroom marketing to attracted people [visitors] - our std explanation and example – showroom in industrial estate etc.
  • Like the real world there are many ways of marketing your website on the InternetEmail CampaignsBanner Ads on other WebsitesListings in Business DirectoriesSocial Media like Facebook, twitter and YoutubeAnd many other methods
  • Currently 80% of all product and service related purchases start with a search on GoogleAnd 80% of all potential customers do not go past the first couple of pages of Google search result
  • Google has a program called a crawler which looks over every single page on the web and analyses the content (text) and assesses the relevance of the site to give it a ranking . Google will only place the MOST relevant web pages in it’s top 10, if it feels that they meet it’s strict criteria of the searched words (or Keywords). Of the more than 200 separate components that Google takes into account the 2 most important issues are:1. The CONTENT on a page, needs to be optimised for the keywords , which is what Google wants but not always what the website user wants!2. Google finds REFERRALS extremely important, like the real world. You would rather go to a business a friend referred you to than a business you don’t know anything about. Same for Google. Google checks how many other [reputable sites] link to your website, these are called backlinks.
  • To be high in Google the correct way would be:Keyword Analysis Report – Analyse the market and Search terms that people will type in to find your product or serviceContent Writing – Structure the content relevance (Google will look at the content to determine its relevance and rank accordingly)Build Website – Adding the relevant content to a new website that showcases your products or services. Start eMarketing – eMarketing involves a long term strategy to keep your site on the first page of GoogleCommon practice these days is:We build a website then we want to get it up in Google, problem the content and what's more the website itself was not build with Google in mind BUT on look and feel.TIPSConcentrate marketing efforts on the 30-50 most relevent keyword phrases and rely on the long-tail effect to take care of the rest
  • Google has a program called a crawler which looks over every single page on the web and analyses the content (text) and assesses the relevance of the site to give it a ranking . Google will only place the MOST relevant web pages in it’s top 10, if it feels that they meet it’s strict criteria of the searched words (or Keywords). Of the more than 200 separate components that Google takes into account the 2 most important issues are:1. The CONTENT on a page, needs to be optimised for the keywords , which is what Google wants but not always what the website user wants!2. Google finds REFERRALS extremely important, like the real world. You would rather go to a business a friend referred you to than a business you don’t know anything about. Same for Google. Google checks how many other [reputable sites] link to your website, these are called backlinks.
  • Time Google takes ranking websitesAs it will normally takes Google 6mths to a year to properly rank a business website Diggy can get you traffic and a solid backlink to your website where Diggy will most likely get your website up in the top of Google even sooner.Diggy Std SEOWell Diggy’s Std SEO product is special develop for situations like your, you have spend quite bit of money on your website but problem is its mostly not SEO friendly as we call it.Therefore we created within Google's guidelines a so called special Landing Page – a page where the content is written around your keyphrase, as this is what Google wants and appreciates.Then as you we don’t want to change your website straight away we will host this special landing page design in your websites look and feel in one of our high ranking portals, a portal that Google visits nearly every day to update.If prospect does not have a website OR needs a total revamp we can do all in the correct order. TIPSWe need to get your website properly indexed in GoogleThen you can define and differentiate your brand in the social media and outbound marketingThen go on to build a powerful content driven component to the website.The key is to strategize and manage an integrated campaign.
  • Start with Std SEO We will build Home – About and Contact pagesDo a Keyphrase Report Decide a long tail strategy for the website Start implementing Longtail within website by creating the needed Landing Pages which will be based on the clients products and will be based on Diggy’s Catalog Pack.Longtail strategy is:From the keyphrase report and the product range of the client Diggy together with the client decide the number of Landing Pages to cover the Longtail strategy.Remember internet users want to go straight from the search to RELEVANT information NOT the start of website. i.e. your are looking for a camara – you search for camara even with some details – you want a list of camara that mactch the criteria NOT the starting page of Sony, then t will still take you an hour to find what your were looking for.What we want to achieve is that clients website is properly indexed in Google with all the relevant keywords and the goal is to get traffic and sales and is not ONLY measured by being on the 1st page of Google BUT capturing as many visitors as possible and convert them in salesTHE NEXT STEP – Improve clients bottom lineTIPSDetermine a realistic investment of time and money to build an internet marketing systemBudget FactorsHow fast do want to grow?The size of the competitionIs there a commitment to vision and innovation?Strength of the current website
  • Diggy Internet Marketing Strategy

    1. 1. Diggy Client <br />Internet Marketing Plan<br />Generate Leads, Build Loyalty<br />
    2. 2. What is your internet marketing plan?<br />Your Website Home / Product PageY<br />
    3. 3. The Internet is not an advertising medium<br />
    4. 4. Real World versus ElectronicWorld<br />
    5. 5. How do I market my Website?<br />
    6. 6. Why is Google important?<br />
    7. 7. Why is Google successful?<br />To maximise the user experience, Google tries to provide a list of the most relevant information or content, that matches the search words entered.<br />
    8. 8. How does Google work?<br />
    9. 9. The best approach to get up on the first page of Google<br />
    10. 10. What is Diggy’s SEO Strategy?<br />Diggy’s All-about Website <br />Highly regarded by Google<br />Diggy’s European Business Indexes Highly regarded by Google<br />Your Diggy SEO optimised Landing Page/s<br />Your Diggy SEO optimised Blog<br />Your Website Home / Product PageY<br />
    11. 11. How long does it take for Google to rank a website? <br />
    12. 12. How can we help you to generate leads and build loyalty? <br />

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