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Using surveys to power your social media campaigns
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Using surveys to power your social media campaigns

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These are the slides from the recent webinar by Fredrik Abildtrup

These are the slides from the recent webinar by Fredrik Abildtrup

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  • 1. Fredrik Abildtrup
    CEO @ TeleFaction
    fab@telefaction.com
    www.linkedin.com/in/fredrikabildtrup
    skype: fredrik_abildtrup
    Using surveys to power yoursocial media campaigns
  • 2. Paid, Owned & Earned Media
    Source: Forrester Research Inc.
  • 3. Setting the Scene
    Do youknowyourfollowers/fans?
    What do theylike, dislike?
    Whatmakesthemuncertain?
  • 4. Why it is cool knowing
    Whenyouknowyouraudience it becomeseasy to:
    Deliver whattheywant
    Whentheywant, and
    How theywant it
    Whenknowingyour
    audienceyou
    powerboost
    yoursocial
    mediaprogram
  • 5. Benefit #1 - Focus
  • 6. Benefit #2 - Engagewith youraudience
  • 7. Benefit #3 - Knowtheirslang
  • 8. Benefit #4 – Get to understand
  • 9. Benefit #5 - Become the expert
  • 10. Ideas as to how – 1 step!
    Createa strongheadlinethatwillattractthe attentionof youridealcrowd.
  • 11. Use Social Media to Promote Your Survey
    Post under Network Activity, Groups, and under Answers
  • 12. Twitter / Facebook
    Createexcitement for yoursurvey and ask yourcrowd to retweet
    Post a message to your profile and your page.
  • 13. Use the power
    Now thatyouknowwhattheywant
    Give it to them!
    Get to be the expert and go-to source
  • 14. Contact us
    Fredrik Abildtrup
    fab@telefaction.com
    www.telefaction.com
    Blog: www.returnonbehavior.com
    LinkedIn: dk.linkedin.com/in/fredrikabildtrup
    Twitter: @telefaction