United States5 ways mobile devices have                                                                                   ...
Upcoming SlideShare
Loading in...5
×

US media consumption infographic

436

Published on

mobile media consumption in US

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
436
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "US media consumption infographic"

  1. 1. United States5 ways mobile devices have in m 4 14changed the way Americansconsume media 34 min 14 1 Mobile devices are the #1 channel for media in 1m 43m inUS mobile web users consume an average in m 96 minof 9 hours of media daily. Mobile devices 90represent 26% of this time.2 Mobile device usage is throughout the day 3 Mobile media activities 77% 70% 65% 43% 84% 84% 83% 77% lying in bed while watching TV waiting for spending time General Info Social Media Games Entertainment something with family & Search $ 41% 36% 35% 34% 76% 69% 55% 37% in the bathroom commuting at social gatherings while shopping E-Mail Local Search Shopping Bill Payment/ Mobile Banking4 Comfort with mobile advertising is already greater than TV or online advertising and impacts purchase decisions Which forms of media most impact your purchasing decisions? 66% are more or equally comfortable with mobile 57% 34% advertising vs. TV or online ads 59%5 Mobile impacts consumer behaviors throughout the purchase path Been relevant to who you are/what you are doing Influenced you to buy 28% via your mobile 53% $ 50% 21% Saved you time or money Introduced you to 43% Helped you find something new something nearby $ 24% Influenced your in-store purchase Research Partner: Source: InMobi & On Device Research, Mobile Media Consumption Research, Q2 2012www.inmobi.com / insights@inmobi.com / @InMobi Sample size : 1,055

×