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An IFE dilemma

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A story about David & Johnson presented by digEcor

A story about David & Johnson presented by digEcor

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  • - In a survey last year, we found that only 2% of respondents prefer an overhead system
  • - In a survey last year, we found that only 2% of respondents prefer an overhead system
  • - Apple and Android devices are teaching consumers to become accustomed to handheld, on-demand entertainment
  • The digEplayer pioneered the industry in 2003There are now more than 30k units in service40% of respondents prefer a handheld solutionIn 2009, digEcor and Lefeel formed a global partnership to create a series of handheld devicesThe digEplayer L7, or U3P7 (Chinese equivalent), is the first in the seriesNearly all portables sales in the last 12 months have been of the L7 representing 1000s of devicesThe digEplayer L10 will be released this summer
  • 38% of respondents preferred a seat back solutionSystems are becoming much more light weight, such as with LumexisIntroduction of the Android operating system
  • Seat centric refers to having not only power but content local to the seatDevice easily pops out, which eases maintenanceA slew of new entrants emerged at theInteriors show in Hamburg w/ such systemsWe have successfully embedded the L7 in the seat back of all seats of a 737 at Gulf AirThis system is the first milestone in our longer range plans for a seat back system
  • 20% of respondents want to use their own deviceLow passenger uptake to dateIncreased drag and fuel burnAir-to-ground versus air-to-satellite systems
  • Ancillary revenue usually means talking about unbundling the ticket price or partnerships with hotels and rental car companiesVirgin’s Red StoreGuestLogix is helping to lead the market with its OnTouch program, which enables in-flight transactions
  • The digEplayer has been co-developed but is supported locally in ChinaOutside repair stations: China, Amsterdam, Utah, and SeattleWe provide Galley carts with lightweight, custom drawersCarrying bagsPower adaptersHeadphones
  • We provide:Portable and seat back devices, which are Wi-Fi enabledHollywood, independent and regional contentAncillary revenue programsLogistical solutionsCoupled with years of experience

Transcript

  • 1. a story aboutdavid&johnson
    an IFE dilemma
    presented by digEcor
  • 2. meet david
  • 3. a.k.a…
  • 4. mr.frequent flyer
  • 5. david likes…
  • 6.
  • 7. he loves…
  • 8.
  • 9. and always makes
    time for…
  • 10.
  • 11. but david
    doesn’t like…
  • 12.
  • 13. meet johnson
  • 14. mr.IFE manager
  • 15. johnsonalso likes…
  • 16.
  • 17. he also loves…
  • 18.
  • 19. and always makes
    time for…
  • 20.
  • 21. but knowsdavid
    doesn’t like…
  • 22.
  • 23. so johnson is
    searching…
  • 24. going to expos…
  • 25.
  • 26. and finds that…
  • 27. these people
    say buy this
  • 28. those people
    say buy that
  • 29. and everyone is
    amarket leader
  • 30. his boss says…
  • 31. buy a magical device
  • 32. so what
    should
    johnson do…
  • 33. to make
    david happy?
  • 34. johnson has
    to consider
  • 35. …portables
    • Pioneered in 2003 starting with the digEplayer
    • 36. Now more than 30,000 units in service
    • 37. 40% of 2010 survey respondents prefer handheld device
    • Dominated by two companies
    • 38. Becoming more lightweight (Lumexis)
    • 39. Introduction of the Android operating system
    • 40. 38% of survey respondents prefer seat back systems
    …traditional
    seat back
  • 41.
    • Content local to the seat
    • 42. Easily removed display, easier maintenance
    • 43. Slew of new entrants and options
    • 44. Gulf Air’s embedded digEplayer is the first step
    …now seat centric
  • 45.
    • Air-to-ground vs. Air-to-satellite
    • 46. 20% of survey respondents prefer their own device
    • 47. Low passenger uptake, so far
    • 48. Only 30% of businesses will reimburse Internet fee
    …and connectivity
  • 49. but don’t forget…
  • 50. ancillary revenue
    • digEplayer customers experience upwards of 100% uptake
    • 59. Completely self-funding IFE program
    • 60. Keys to success:
    • 61. Predicting demand
    • 62. Flight attendant buy-in
    rental programs
  • 63.
    • Provider needs a global reach
    • 64. Service level agreements to include turn-around times
    • 65. Support or accessory equipment
    & logistical support
  • 66. david also
    likes a variety
    of content
  • 67. such as classics…
  • 68.
  • 69. early window…
  • 70.
  • 71. and the
    kids want…
  • 72.
  • 73. with so
    many options,
    connecting
    the dots
  • 74. has gone from…
  • 75.
  • 76. to…
  • 77.
  • 78. the solution
    to cutting through
    the noise?
  • 79. be like corbin
    -a happy,
    successful IFE
    manager
  • 80. he rocks at…
  • 81. IFE
  • 82. because of…
  • 83.
  • 84. join corbin & enjoy
    in-flight entertainment
    success
  • 85. THANK
    YOU
    VERY
    MUCH
    digEcor, Inc.
    1-801-489-2022
    www.digEcor.com
    sales@digEcor.com