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2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
2010 Passenger Survey Results
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2010 Passenger Survey Results

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An analysis of IFE, Content and …

An analysis of IFE, Content and
Ancillary Revenue trends among
passengers. To download the report, visit http://bit.ly/aTEewt

Published in: Travel
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  1. 2010 Passenger Survey Results An analysis of IFE, Content and Ancillary Revenue trends among passengers Provided by digEcor, Inc.
  2. We surveyed 364 passengers Provided by digEcor, Inc.
  3. 53% of respondents were Female, 45% were Male and 2% preferred not to respond
  4. 4% were ages 18 - 25 42% were ages 26 - 40 52% were ages 41 - 65 1% were ages 66+ 1% preferred not to answer
  5. 6% fly once per week 19% fly once per month 29% fly once per 3 months 27% fly once per 6 months 19% fly once per year or less
  6. 91% of respondents fly Economy Class, 6% fly Business Class and 3% fly First Class
  7. What affects their airline choice? Provided by digEcor, Inc.
  8. When you choose an airline from which to purchase your ticket, how influenced are you by: IFE System Type Movie & TV Show Selection Ticket Price Number of Stops Meal Service
  9. No Influence 1 (Low Influence) 2 3 4 5 (High Influence) No. of Responses Ticket Price No. of Stops IFE System Meal Service Movie & TV Most Important Close 2nd Place Type Median Variance Show Selection 3rd Place, High Median Variance Variance *Variance shows how tightly grouped or consistent the answers are
  10. So what does that information mean? Variety of preference for IFE equipment type Content selection is less important than IFE type Economy PAX are most interested in price No. of Stops is almost as important as ticket price Meal service is less important than IFE
  11. Content preferences Provided by digEcor, Inc.
  12. Based on a given flight length, how do you spend your time in- flight?
  13. 1 - 2 Hours 2 - 4 Hours 4 - 8 Hours 8+ Hours Flight Length Flight Length Flight Length Flight Length Reading Reading Watching Videos Watching Videos Music Watching Videos Reading Sleeping Other Music Music Reading Working Sleeping Sleeping Music Sleeping In-flight Magazine In-flight Magazine In-flight Magazine Watching Videos Working Other Playing Games In-flight Magazine Other Working Other Playing Games Playing Games Playing Games Working *Higher activities have more time spent on them
  14. How do you prefer to receive entertainment? The following results showed a Low Variance or in other words, the answers were very consistent
  15. 40% of respondents prefer a portable IFE solution
  16. 38% of respondents prefer a seatback IFE solution
  17. 20% of respondents prefer a personal device
  18. 2% of respondents prefer an overhead IFE solution
  19. How interested are you in each Entertainment category below? 5.18 Movies 4.17 Television Shows Most desired content type 3.89 Live Television 3.70 Current News 3.35 Music 3.30 Casual Games 2.91 Audio Books 2.86 Internet Videos 2.76 Student Films 2.65 Music Videos 2.01 Shopping Fewer viewers, but higher 1.83 Casino Gaming revenue per seat *Ordered by Average Response (0 - 6)
  20. How interested are you in each Television category below? 4.01 Sitcoms / Comedies 3.46 Documentaries / Nature Most desired TV content 3.42 Police / Crime Dramas 3.36 Educational / Science Entertainment 3.21 Travel 3.14 Stand-up Comedy 2.95 Medical Dramas 2.64 Do-it-Yourself 2.57 Entertainment News 2.45 Reality TV 2.25 Cartoons 2.16 Sports *Ordered by Average Response (0 - 6)
  21. How interested are you in each Movie type below? Popular pre-DVD release Less popular pre-DVD release Popular DVD release (6-12 mos) Popular DVD release (1-5 yrs) Popular classics (more than 5 yrs)
  22. No Interest 1 (May Watch) 2 3 4 5 (Definitely Watch) No. of Responses Average: 5.24 Average: 4.40 Average: 4.49 Average: 3.84 Average: 3.71 Variance: 1.16 Variance: 1.64 Variance: 1.60 Variance: 2.03 Variance: 2.36 e re- VD ) s ) n 5 ic s mo yr s rs ) as r p -D (6- D ha ss (1- D se DV 5y se pre ele ula 12 se DV e t cl a D r op ea ar or ar ea ar ea ar DV ss p rel opul (m opul rel opul rel opul Le P P P P
  23. So what does that information mean? Passengers are happiest watching popular, pre-DVD release movies. Though, they are just as happy, if not more so, to watch a popular movie that is available on DVD as a less popular movie that is not yet available on DVD.
  24. Ancillary revenue trends Provided by digEcor, Inc.
  25. Have you ever purchased a product in-flight either through duty free or a shopping catalog available in the seatback pocket? 69% said “No” 26% said “Yes, 1 to 3 times” 5% said “Yes, 4+ times”
  26. If an electronic shopping catalog were available on a portable device, how likely would you be to browse the catalog? 30% said “No Interest” 49% said “Somewhat Likely” 21% said “Most Definitely”
  27. How likely are you to look for or purchase the following goods? 2.65 Gifts 2.56 Movies, Music & Games 2.52 Electronics 2.44 Books 2.36 Travel Most desired products 2.23 Food, Health & Beauty 2.17 Apparel, Shoes & Jewelry 2.14 Computer & Office 2.13 Home & Garden 2.07 Sports & Outdoors 1.88 Toys, Kids & Baby 1.67 Services 1.60 Tools, Auto & Industrial *Ordered by Average Response (0 - 6)
  28. Will you still rent a portable device knowing that there are limited advertisements offsetting the cost? *Responses showed very low variance 7% said “Probably or Definitely Will Not” 16% said “Don’t Know” 77% said “Probably or Definitely Will”
  29. THANK digEcor, Inc. YOU 1.801.489.2022 VERY www.digEcor.com sales@digEcor.com MUCH

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