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Social Networks For marketers they present anopportunity to interact with customers via fan pages, groups, etc.
History• The ﬁrst social networks were called Bulletin Board Systems (BBSs) • Users could share software and data, send private messages, post to public bulletin boards.• Starting in the late 80s and early 90s desktop applications from Compuserve, Prodigy and AOL allowed for more feature -rich social networks • Users could now connect to the internet to post personal proﬁles, post events, chat and send public and private messages• 1995: web-based applications Classmates.com and Match.com created
History (cont.)• 2002: Friendster.com is launched. A dating site not just about dating. The modern era of social networking begins• 2003: Intermix Media duplicates core functionality of Friendster and launches MySpace • Customizable proﬁles, focus on music. Takes the lead in social networking• 2003-2005: Mark Zuckerberg creates Facebook • Originally just for alumni and students of Harvard, it expanded to other universities, then opened to the world in 2006 • In 2008-2009 Facebook overtakes MySpace to be the number one social network
Coca Cola on Facebook Jay Z on MySpace LinkedIn company proﬁle Proﬁle: differences across social networks
It’s all connecting• MySpace: friending• Facebook: friending or fanning Inboxes with invites• LinkedIn: connecting
Inside a social network• Messaging • Private messaging: akin to email • Public messaging: “comments” in Myspace, “wall messages” in Facebook• Photo and video sharing• Events• Applications (games, utilities like calendars, etc)• Status updates• Groups
Tips• Build direct and personal relationships with your customers• All companies should have pages• Be active with updates and information• Find ways to motivate fans to create content for you• Allow for forum discussions where your fans can interact with each other
Building your Facebook page Click “Create a page”1. from the Facebook sign up Choose the type of page.2. (In this case I am choosing a community page)
Building your Facebook page (cont.) •Choose “I do not have Facebook”3. •Create your account using your ISCOM email address •Conﬁrm from your email Complete your proﬁle,4. including pic and info
Add Facebook AppsLogged in to your Page, Logged in to your Page, Click Browse and installclick on the Edit button click on the Edit button RSS Grafﬁti and Poll • RSS Grafﬁti (to add your blog and Twitter feeds to your wall) • Poll: Create polls to creative interaction • Discussion boards: forums *** FBML (Facebook Markup Language): to add custom code (advanced)
Set your default landing page TextSet your landing page to Wall, Poll or whatever else you want you viewers to see ﬁrst
Add your Social Media Widget in Wordpress Add the “Social Media1. Widget” to your blog •Go to Plugins •Activate the widget When activated, go to Widgets2. (under Appearance), drag the Social Media Widget to your sidebar
Add your Social Media Widget in Wordpress (cont.) • Add your Facebook url to the widget • While you’re at it, also add your3. Twitter url The following widget will appear in your sidebar