Social Networking  andrew.minh@iscom.me
Social Networks   For marketers they present anopportunity to interact with customers      via fan pages, groups, etc.
History• The first social networks were called Bulletin Board Systems   (BBSs)   •   Users could share software and data, s...
History (cont.)• 2002: Friendster.com is launched. A dating site not just   about dating. The modern era of social network...
Coca Cola on Facebook   Jay Z on MySpace   LinkedIn company profile   Profile: differences across social               netwo...
It’s all connecting• MySpace: friending• Facebook: friending or fanning   Inboxes with invites• LinkedIn: connecting
Inside a social network• Messaging   •   Private messaging: akin to email   •   Public messaging: “comments” in Myspace, “...
IncorporatesTwitter streamsfrom sponsored        athletes                   Redbull
Adidas   Contests
User-generated            content on frontCoca Cola                 page
Videos with viral               potentialPringles
Vice Magazine   Groups
Tips• Build direct and personal relationships with your customers• All companies should have pages• Be active with updates...
Building your Facebook page            Click “Create a page”1.          from the Facebook sign up               Choose the...
Building your Facebook page (cont.)                  •Choose “I do not have                   Facebook”3.                 ...
Add Facebook AppsLogged in to your Page,    Logged in to your Page,    Click Browse and installclick on the Edit button   ...
Set your default landing page                     TextSet your landing page to Wall, Poll or whatever     else you want yo...
Add your Social Media Widget            in Wordpress                    Add the “Social Media1.                  Widget” t...
Add your Social Media Widget         in Wordpress (cont.)               • Add your Facebook url to the widget             ...
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Social Networking: Social media week 4

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Covering social networking for my ISCOM class

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  • Social Networking: Social media week 4

    1. 1. Social Networking andrew.minh@iscom.me
    2. 2. Social Networks For marketers they present anopportunity to interact with customers via fan pages, groups, etc.
    3. 3. History• The first social networks were called Bulletin Board Systems (BBSs) • Users could share software and data, send private messages, post to public bulletin boards.• Starting in the late 80s and early 90s desktop applications from Compuserve, Prodigy and AOL allowed for more feature -rich social networks • Users could now connect to the internet to post personal profiles, post events, chat and send public and private messages• 1995: web-based applications Classmates.com and Match.com created
    4. 4. History (cont.)• 2002: Friendster.com is launched. A dating site not just about dating. The modern era of social networking begins• 2003: Intermix Media duplicates core functionality of Friendster and launches MySpace • Customizable profiles, focus on music. Takes the lead in social networking• 2003-2005: Mark Zuckerberg creates Facebook • Originally just for alumni and students of Harvard, it expanded to other universities, then opened to the world in 2006 • In 2008-2009 Facebook overtakes MySpace to be the number one social network
    5. 5. Coca Cola on Facebook Jay Z on MySpace LinkedIn company profile Profile: differences across social networks
    6. 6. It’s all connecting• MySpace: friending• Facebook: friending or fanning Inboxes with invites• LinkedIn: connecting
    7. 7. Inside a social network• Messaging • Private messaging: akin to email • Public messaging: “comments” in Myspace, “wall messages” in Facebook• Photo and video sharing• Events• Applications (games, utilities like calendars, etc)• Status updates• Groups
    8. 8. IncorporatesTwitter streamsfrom sponsored athletes Redbull
    9. 9. Adidas Contests
    10. 10. User-generated content on frontCoca Cola page
    11. 11. Videos with viral potentialPringles
    12. 12. Vice Magazine Groups
    13. 13. Tips• Build direct and personal relationships with your customers• All companies should have pages• Be active with updates and information• Find ways to motivate fans to create content for you• Allow for forum discussions where your fans can interact with each other
    14. 14. Building your Facebook page Click “Create a page”1. from the Facebook sign up Choose the type of page.2. (In this case I am choosing a community page)
    15. 15. Building your Facebook page (cont.) •Choose “I do not have Facebook”3. •Create your account using your ISCOM email address •Confirm from your email Complete your profile,4. including pic and info
    16. 16. Add Facebook AppsLogged in to your Page, Logged in to your Page, Click Browse and installclick on the Edit button click on the Edit button RSS Graffiti and Poll • RSS Graffiti (to add your blog and Twitter feeds to your wall) • Poll: Create polls to creative interaction • Discussion boards: forums *** FBML (Facebook Markup Language): to add custom code (advanced)
    17. 17. Set your default landing page TextSet your landing page to Wall, Poll or whatever else you want you viewers to see first
    18. 18. Add your Social Media Widget in Wordpress Add the “Social Media1. Widget” to your blog •Go to Plugins •Activate the widget When activated, go to Widgets2. (under Appearance), drag the Social Media Widget to your sidebar
    19. 19. Add your Social Media Widget in Wordpress (cont.) • Add your Facebook url to the widget • While you’re at it, also add your3. Twitter url The following widget will appear in your sidebar
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