social media week 3: microblogging
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social media week 3: microblogging

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social media week 3: microblogging social media week 3: microblogging Presentation Transcript

  • Microbloggingandrew.minh@iscom.me
  • Twitter
  • Twitter• A “micro-blog” where the size of the post is limited to 140 characters
  • Twitter• A “micro-blog” where the size of the post is limited to 140 characters• Use it to announce events, promote your blog posts, link to important news stories
  • Origins
  • Origins• TXTmob, developed by the Institute for Applied Autonomy
  • Origins• TXTmob, developed by the Institute for Applied Autonomy• Allowed protesters at 2004 political conventions to communicate via text messages broadcast through SMS to a group of users
  • Origins• TXTmob, developed by the Institute for Applied Autonomy• Allowed protesters at 2004 political conventions to communicate via text messages broadcast through SMS to a group of users• Works like an email mailing list • Sign up to send and receive messages in groups
  • Birth of Twitter
  • Birth of Twitter• Inspired by the SMS broadcast system TXTmob, Twitter was built in 2006
  • Birth of Twitter• Inspired by the SMS broadcast system TXTmob, Twitter was built in 2006• Massive exposure at South by Southwest interactactive festival as attendees used it to find each other
  • Birth of Twitter• Inspired by the SMS broadcast system TXTmob, Twitter was built in 2006• Massive exposure at South by Southwest interactactive festival as attendees used it to find each other• By May 2007 111 micro-blogging systems available. Twitter remains the most popular to this day
  • Your URL is the user name you chose at sign-up Verified account 160 character bioCustomize yourbackground You will see tweets from these people on your profile page 140 character tweets •New content •Offers •News •Respond to questions * i’m “iscommer”
  • Enter your textand shortenedlinks here Trending topics Latest tweets from all of your followers here
  • Retweet•Can be a powerful marketing tool•Allows for a message to spread virally Reply • Can make you brand seem approachable; respond to as many replies as you can
  • Companies or organizations can now promote a trend forThe hashtag (#) instant visibility• Used to connect ideas and conversations• More specific, lets users know exactly what topic you are referring to Trending topics *For this class use: #iscom_socialmedia
  • Copy the long url andpast to shorteningservice After shortening copy to pasteboard Tweet the link Link shortening services •bit.ly •tinyurl.com •ow.ly
  • Get the free Twitter app• available on iPhone, Android and others twitter.com/download
  • Microblogging takeaway tips
  • Microblogging takeaway tips• Microblogging is a quick, easy way to promote yourself
  • Microblogging takeaway tips• Microblogging is a quick, easy way to promote yourself• Complete your account profile, customizing background, adding an avatar, filling in bio, follow others
  • Microblogging takeaway tips• Microblogging is a quick, easy way to promote yourself• Complete your account profile, customizing background, adding an avatar, filling in bio, follow others• Engage in conversations
  • Microblogging takeaway tips• Microblogging is a quick, easy way to promote yourself• Complete your account profile, customizing background, adding an avatar, filling in bio, follow others• Engage in conversations• Pay attention to trending topics
  • Microblogging takeaway tips• Microblogging is a quick, easy way to promote yourself• Complete your account profile, customizing background, adding an avatar, filling in bio, follow others• Engage in conversations• Pay attention to trending topics• Use Twitter clients, like apps, to keep your account active
  • Click Plugins in sidebar Make sure it is activated (click “activate”, when it is activated it will say “deactivate” like above) Click Widgets in sidebarDrag the the Twitter widget to your sidebar Configure your Twitter widget with your Twitter username (I’m “iscommer”. Use the name you create) Activating your Twitter widget in Wordpress