Corporate blogging

Corporate Blogging Instructor: Andrew Minh andrew.minh@iscom.me

What is a blog?• CMS (Content Management System)

What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data

What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (deﬁning which information users or user groups can view, edit, publish, etc.)

What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (deﬁning which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data

What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (deﬁning which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data •Reduce repetitive duplicate input

What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (deﬁning which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data •Reduce repetitive duplicate input •Improve the ease of report writing

What is a blog?• CMS (Content Management System) •Allow for a large number of people to contribute to and share stored data •Control access to data, based on user roles (deﬁning which information users or user groups can view, edit, publish, etc.) •Aid in easy storage and retrieval of data •Reduce repetitive duplicate input •Improve the ease of report writing •Improve communication between users (source: wikipedia.org)

A (very) brief history of blogs

A (very) brief history of blogs• Hand-written journals, diaries or logs

A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating

A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating• 1997 “Weblog” coined. (Web Log). Shortened to “blog”

A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating• 1997 “Weblog” coined. (Web Log). Shortened to “blog”• 1998-99. Open Diary and LiveJournal launched allowing for users to create blogs and comment on each other’s entries.

A (very) brief history of blogs• Hand-written journals, diaries or logs• HTML, hand-coded sites that required technical know-how and manual updating• 1997 “Weblog” coined. (Web Log). Shortened to “blog”• 1998-99. Open Diary and LiveJournal launched allowing for users to create blogs and comment on each other’s entries.• 1999. Blogger launched. Purchased by Google in 2003. Made blogging easier than ever. Free and fast to launch your own page.

Blogging combined the personal webpage with tools to make linking to otherpages easier — speciﬁcally permalinks,blogrolls and TrackBacks. This,together with weblog search enginesenabled bloggers to track the threadsthat connected them to others withsimilar interests.(source: wikipedia.org)

Anatomy of a blog• Post

Anatomy of a blog• Post • Most successful posts, long or short, stick to a single topic

Anatomy of a blog• Post http://www.boingboing.net/ 2011/03/10/lost-souls-audio- ada.html

Anatomy of a blog• Post• Permalinks http://www.boingboing.net/ 2011/03/10/lost-souls-audio- ada.html

Anatomy of a blog• Post• Permalinks • A link to a speciﬁc post on your blog http://www.boingboing.net/ 2011/03/10/lost-souls-audio- ada.html

Anatomy of a blog• Post• Permalinks

Anatomy of a blog• Post• Permalinks• Comments

Anatomy of a blog• Post• Permalinks• Comments • The place to build community and get feedback

Anatomy of a blog• Post• Permalinks• Comments http://wordpress.org/extend/themes/

Anatomy of a blog• Post• Permalinks• Comments• Themes http://wordpress.org/extend/themes/

Anatomy of a blog• Post• Permalinks• Comments• Themes http://www.businessweek.com/ technology/ByteOfTheApple/blog/

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages http://www.businessweek.com/ technology/ByteOfTheApple/blog/

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages http://adweek.blogs.com/adfreak/

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls http://adweek.blogs.com/adfreak/

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls Dell company blog

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links Dell company blog

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links• Trackbacks and Pingbacks Dell company blog

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links• Trackbacks and Pingbacks

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls• Links• Trackbacks and Pingbacks• RSS

Anatomy of a blog• Post• Permalinks• Comments• Themes• Archive and Category Pages• Blogrolls RSS (most commonly expanded as Really Simple Syndication) is• Links a family of web feed formats used to publish frequently updated works—such as blog entries, news• Trackbacks and Pingbacks headlines, audio, and video—in a standardized format.• RSS (source: wikipedia.org)

Sites with available RSS feed display this icon Choose the platform you want to subscribe withRSS feeds are a standardized format allowing users to avoid manually inspecting all the sites they are interested in, saving time

New content brings repeat visitorsYou can also add a feed to your blog so you can keep your front page dynamic and give a reason for visitor to return

Beneﬁts of feeds

Beneﬁts of feeds• Keep track of 100s of sources without having to manually visit each site

Beneﬁts of feeds• Keep track of 100s of sources without having to manually visit each site• Instant notiﬁcation of new content

Beneﬁts of feeds• Keep track of 100s of sources without having to manually visit each site• Instant notiﬁcation of new content• Easily categorize information

Beneﬁts of feeds• Keep track of 100s of sources without having to manually visit each site• Instant notiﬁcation of new content• Easily categorize information• Create feeds for keywords to track mentions of your organization, competitors, market

Blogging platforms • wordpress.com • blogger.com • tumblr.com • squarespace.com • posterous.com

Blog platform usage among top 100 blogs source: pingdom.com

Hosted vs. Self-hosted Start a free blog on wordpress.com or download the code for your own domain from wordpress.org

Hosted vs. Self-hosted• Hosted advantages Start a free blog on wordpress.com or download the code for your own domain from wordpress.org

Hosted vs. Self-hosted• Hosted advantages • Free Start a free blog on wordpress.com or download the code for your own domain from wordpress.org

Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up Start a free blog on wordpress.com or download the code for your own domain from wordpress.org

Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up• Self-hosted advantages Start a free blog on wordpress.com or download the code for your own domain from wordpress.org

Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up• Self-hosted advantages • Your own domain name Start a free blog on wordpress.com or download the code for your own domain from wordpress.org

Hosted vs. Self-hosted• Hosted advantages • Free • Easy to set up• Self-hosted advantages • Your own domain name Start a free blog on wordpress.com or • Highly customizable download the code for your own domain from wordpress.org

Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work

Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News

Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News • Lists, Top lists

Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News • Lists, Top lists • How-to’s

Some simple content strategies for your blog• Find your niche then build your content, here are some simple guidelines that work • News • Lists, Top lists • How-to’s • Controversy (be careful with this one)

Blogging rules of thumb

Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format

Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format• Post regularly and stick to it

Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format• Post regularly and stick to it• Mix up your content. Think MULTI-media

Blogging rules of thumb• Present yourself. Choose a good design and be consistent with your format• Post regularly and stick to it• Mix up your content. Think MULTI-media• Build up a community; establish and maintain relationships with bloggers and netizens alike

Blogging “code of ethics” Source: http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html

Blogging “code of ethics”1. I will tell the truth.2. I will write deliberately and with accuracy.3. I will acknowledge and correct mistakes promptly.4. I will preserve the original post, using notations to show where I have made changes so as to maintain the integrity of my publishing.5. I will never delete a post.6. I will not delete comments unless they are spam or off-topic.7. I will reply to emails and comments when appropriate, and do so promptly.8. I will strive for high quality with every post – including basic spellchecking.9. I will stay on topic.10. I will disagree with other opinions respectfully.11. I will link to online references and original source materials directly.12. I will disclose conﬂicts of interest.13. I will keep private issues and topics private, since discussing private issues would jeopardize my personal and work relationships. Source: http://forrester.typepad.com/charleneli/2004/11/blogging_policy.html

Some Corporate blogs• Google• LinkedIn• Elance • GM• Ebay • Evernote• Amazon • Flickr• Cisco • O’Reilly• Dell • Marriott• Playstation• Disney

Corporate blogging

by difuzr on Mar 20, 2011

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Corporate blogging — Presentation Transcript