Introduction to Social Media    Instructor: Andrew Minh     andrew.minh@iscom.me
What is Social Media?
What is Social Media?• Revolution
Egypt 2011
#egypt
Trending• a word, phrase or  topic that is posted  (tweeted) multiple  times on the social  networking and  microblogging ...
The first “social media president”
youtube.com/BarackObamadotcom
What is Social Media?• Revolution
What is Social Media?• Revolution• Communication between friends
Make friends, stay connected
What is Social Media?• Revolution• Communication between friends
What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral
Old Men Lightsaber Duel (Return Of The Geriatric)
Old Men Lightsaber Duel (Return Of The Geriatric)
Sony Bravia “Color like no other.”
Sony Bravia “Color like no other.”
Text             Text              Text              Text viralvideochart.unrulymedia.comViral Videos
What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral
What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content
Web 2.0
What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content
What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content• M...
Blogs
coca-colaconversations.com
thefeed.orange.co.uk
What is Social   Media Marketing?
What is Social   Media Marketing? Not a one-waystreet anymore
“Old school”
“Old school”• One-way
“Old school”• One-way• Static
“Old school”• One-way• Static• Interruptive
“Old school”• One-way• Static• Interruptive• Can’t send feedback
“Old school”• One-way• Static• Interruptive• Can’t send feedback• Can’t connect
Traditional marketing
“New School”
“New School”• Dynamic
“New School”• Dynamic• Non-hierarchical
“New School”• Dynamic• Non-hierarchical• Multi-directional
“New School”• Dynamic• Non-hierarchical• Multi-directional• Not “top down”
twitter.com/dell
youtube.com/nikefootball
youtube.com/google
Skittles on Facebook
Apple forums
mystarbucksidea.force.comStarbucks
What is “good” social media        marketing?
What is “good” social media           marketing?• Authenticity
What is “good” social media           marketing?• Authenticity • Don’t lie
What is “good” social media           marketing?• Authenticity • Don’t lie • Speak in a human voice
What is “good” social media           marketing?• Authenticity • Don’t lie • Speak in a human voice• Transparency
What is “good” social media           marketing?• Authenticity • Don’t lie • Speak in a human voice• Transparency • Disclo...
What do you get out ofsocial media marketing?
What do you get out of    social media marketing?• Build relationships
What do you get out of    social media marketing?• Build relationships• Influence conversation
What do you get out of    social media marketing?• Build relationships• Influence conversation• Create goodwill
What do you get out of    social media marketing?• Build relationships• Influence conversation• Create goodwill• Solicit fe...
What do you get out of    social media marketing?• Build relationships• Influence conversation• Create goodwill• Solicit fe...
ISCOM | Intro to Social Media, Week 1
ISCOM | Intro to Social Media, Week 1
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ISCOM | Intro to Social Media, Week 1

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An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral videos to coporate blogging.

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  • Where was this taken?\nWhy was social media so important to this particular revolution?\nit allowed for gathering and coordinating. (mention flash mobs)\nit allowed the outside world to see what was happening\nyoutube, al jareeza\nhow?\n
  • Explanation of hash tag\nRecent trending topics?\n
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  • What advantages do you think this gave him as an early adopter?\n
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  • Myspace, LinkedIn, Hi5, Bebo\nWhat advantages?\nUsers may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile.\nAdditionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.\n
  • Can they think of any instant celebrities or viral vid in France?\n
  • Can they think of any instant celebrities or viral vid in France?\n
  • Can they think of any instant celebrities or viral vid in France?\n
  • from baston de vieux (original)\n\n
  • used to market high-def TVs\nwhy or why not is this successful?\nalso: Sony bravia paint\n
  • \n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • more examples: eHow, Wiki, Flikr, YouTube, article directories, Slideshare, blogs\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • major companies that blog\n
  • human voice and general interest facts\ntrivia, uses, recipes\n
  • contests on blogs can generate links (SEO) and brand recognition\n
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  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
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  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
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  • use promotions to get fans (video contest for vending machine)\n
  • other important company forums: Dell\n\nCustomer service, interaction with techs\n
  • Suggest ideas for improvement, vote on best ideas\n
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  • ISCOM | Intro to Social Media, Week 1

    1. 1. Introduction to Social Media Instructor: Andrew Minh andrew.minh@iscom.me
    2. 2. What is Social Media?
    3. 3. What is Social Media?• Revolution
    4. 4. Egypt 2011
    5. 5. #egypt
    6. 6. Trending• a word, phrase or topic that is posted (tweeted) multiple times on the social networking and microblogging service Twitter (wikipedia)
    7. 7. The first “social media president”
    8. 8. youtube.com/BarackObamadotcom
    9. 9. What is Social Media?• Revolution
    10. 10. What is Social Media?• Revolution• Communication between friends
    11. 11. Make friends, stay connected
    12. 12. What is Social Media?• Revolution• Communication between friends
    13. 13. What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral
    14. 14. Old Men Lightsaber Duel (Return Of The Geriatric)
    15. 15. Old Men Lightsaber Duel (Return Of The Geriatric)
    16. 16. Sony Bravia “Color like no other.”
    17. 17. Sony Bravia “Color like no other.”
    18. 18. Text Text Text Text viralvideochart.unrulymedia.comViral Videos
    19. 19. What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral
    20. 20. What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content
    21. 21. Web 2.0
    22. 22. What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content
    23. 23. What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content• Marketplace conversations
    24. 24. Blogs
    25. 25. coca-colaconversations.com
    26. 26. thefeed.orange.co.uk
    27. 27. What is Social Media Marketing?
    28. 28. What is Social Media Marketing? Not a one-waystreet anymore
    29. 29. “Old school”
    30. 30. “Old school”• One-way
    31. 31. “Old school”• One-way• Static
    32. 32. “Old school”• One-way• Static• Interruptive
    33. 33. “Old school”• One-way• Static• Interruptive• Can’t send feedback
    34. 34. “Old school”• One-way• Static• Interruptive• Can’t send feedback• Can’t connect
    35. 35. Traditional marketing
    36. 36. “New School”
    37. 37. “New School”• Dynamic
    38. 38. “New School”• Dynamic• Non-hierarchical
    39. 39. “New School”• Dynamic• Non-hierarchical• Multi-directional
    40. 40. “New School”• Dynamic• Non-hierarchical• Multi-directional• Not “top down”
    41. 41. twitter.com/dell
    42. 42. youtube.com/nikefootball
    43. 43. youtube.com/google
    44. 44. Skittles on Facebook
    45. 45. Apple forums
    46. 46. mystarbucksidea.force.comStarbucks
    47. 47. What is “good” social media marketing?
    48. 48. What is “good” social media marketing?• Authenticity
    49. 49. What is “good” social media marketing?• Authenticity • Don’t lie
    50. 50. What is “good” social media marketing?• Authenticity • Don’t lie • Speak in a human voice
    51. 51. What is “good” social media marketing?• Authenticity • Don’t lie • Speak in a human voice• Transparency
    52. 52. What is “good” social media marketing?• Authenticity • Don’t lie • Speak in a human voice• Transparency • Disclose potential conflicts of interest
    53. 53. What do you get out ofsocial media marketing?
    54. 54. What do you get out of social media marketing?• Build relationships
    55. 55. What do you get out of social media marketing?• Build relationships• Influence conversation
    56. 56. What do you get out of social media marketing?• Build relationships• Influence conversation• Create goodwill
    57. 57. What do you get out of social media marketing?• Build relationships• Influence conversation• Create goodwill• Solicit feedback on ideas
    58. 58. What do you get out of social media marketing?• Build relationships• Influence conversation• Create goodwill• Solicit feedback on ideas• Combat negative issues
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