ISCOM | Intro to Social Media, Week 1
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ISCOM | Intro to Social Media, Week 1

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An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral ...

An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral videos to coporate blogging.

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  • Where was this taken?\nWhy was social media so important to this particular revolution?\nit allowed for gathering and coordinating. (mention flash mobs)\nit allowed the outside world to see what was happening\nyoutube, al jareeza\nhow?\n
  • Explanation of hash tag\nRecent trending topics?\n
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  • What advantages do you think this gave him as an early adopter?\n
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  • Myspace, LinkedIn, Hi5, Bebo\nWhat advantages?\nUsers may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile.\nAdditionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.\n
  • Can they think of any instant celebrities or viral vid in France?\n
  • Can they think of any instant celebrities or viral vid in France?\n
  • Can they think of any instant celebrities or viral vid in France?\n
  • from baston de vieux (original)\n\n
  • used to market high-def TVs\nwhy or why not is this successful?\nalso: Sony bravia paint\n
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  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • wikipedia, citizen journalism\nsites like digg, reddit too\n\n
  • more examples: eHow, Wiki, Flikr, YouTube, article directories, Slideshare, blogs\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • So, how and why harness this phenomenon for marketing\nBlogs can be an important company platform\n
  • major companies that blog\n
  • human voice and general interest facts\ntrivia, uses, recipes\n
  • contests on blogs can generate links (SEO) and brand recognition\n
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  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
  • Static: print ads, not dynamic\nInterruptive: tv ads, radio\n
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  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
  • What does this structure mean in terms of communication?\nThe user generates the conversation.\nUser is on equal terms.\nThe user is not “told” what to do.\n
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  • use promotions to get fans (video contest for vending machine)\n
  • other important company forums: Dell\n\nCustomer service, interaction with techs\n
  • Suggest ideas for improvement, vote on best ideas\n
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ISCOM | Intro to Social Media, Week 1 ISCOM | Intro to Social Media, Week 1 Presentation Transcript

  • Introduction to Social Media Instructor: Andrew Minh andrew.minh@iscom.me
  • What is Social Media?
  • What is Social Media?• Revolution
  • Egypt 2011
  • #egypt
  • Trending• a word, phrase or topic that is posted (tweeted) multiple times on the social networking and microblogging service Twitter (wikipedia)
  • The first “social media president”
  • youtube.com/BarackObamadotcom
  • What is Social Media?• Revolution
  • What is Social Media?• Revolution• Communication between friends
  • Make friends, stay connected
  • What is Social Media?• Revolution• Communication between friends
  • What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral
  • Old Men Lightsaber Duel (Return Of The Geriatric)
  • Old Men Lightsaber Duel (Return Of The Geriatric)
  • Sony Bravia “Color like no other.”
  • Sony Bravia “Color like no other.”
  • Text Text Text Text viralvideochart.unrulymedia.comViral Videos
  • What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral
  • What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content
  • Web 2.0
  • What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content
  • What is Social Media?• Revolution• Communication between friends• Instant celebrity/going viral• User-generated content• Marketplace conversations
  • Blogs
  • coca-colaconversations.com
  • thefeed.orange.co.uk
  • What is Social Media Marketing?
  • What is Social Media Marketing? Not a one-waystreet anymore
  • “Old school”
  • “Old school”• One-way
  • “Old school”• One-way• Static
  • “Old school”• One-way• Static• Interruptive
  • “Old school”• One-way• Static• Interruptive• Can’t send feedback
  • “Old school”• One-way• Static• Interruptive• Can’t send feedback• Can’t connect
  • Traditional marketing
  • “New School”
  • “New School”• Dynamic
  • “New School”• Dynamic• Non-hierarchical
  • “New School”• Dynamic• Non-hierarchical• Multi-directional
  • “New School”• Dynamic• Non-hierarchical• Multi-directional• Not “top down”
  • twitter.com/dell
  • youtube.com/nikefootball
  • youtube.com/google
  • Skittles on Facebook
  • Apple forums
  • mystarbucksidea.force.comStarbucks
  • What is “good” social media marketing?
  • What is “good” social media marketing?• Authenticity
  • What is “good” social media marketing?• Authenticity • Don’t lie
  • What is “good” social media marketing?• Authenticity • Don’t lie • Speak in a human voice
  • What is “good” social media marketing?• Authenticity • Don’t lie • Speak in a human voice• Transparency
  • What is “good” social media marketing?• Authenticity • Don’t lie • Speak in a human voice• Transparency • Disclose potential conflicts of interest
  • What do you get out ofsocial media marketing?
  • What do you get out of social media marketing?• Build relationships
  • What do you get out of social media marketing?• Build relationships• Influence conversation
  • What do you get out of social media marketing?• Build relationships• Influence conversation• Create goodwill
  • What do you get out of social media marketing?• Build relationships• Influence conversation• Create goodwill• Solicit feedback on ideas
  • What do you get out of social media marketing?• Build relationships• Influence conversation• Create goodwill• Solicit feedback on ideas• Combat negative issues