The Network Society

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Talk at ARIN 6901 Digital Cultures Program Semester 2, 2010 The University of Sydney
Nicola Giusto

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  • 1. Network Society ARIN 6901 Digital Cultures Program Semester 2, 2010 The University of Sydney Nicola Giusto Monday, 4 October 2010
  • 2. Generally speaking email, Skype, Facebook, Twitter, Msn, Icq are tools that have to do with... • Connecting people • Social relationship • Common interest exchange • Communication and community • Telecommunication Monday, 4 October 2010
  • 3. A common idea is that since web 2.0 has been introduced people gain new possibilities to communicate each other By definition, network society is made by a net of relationships increasing constantly e.g. 2 young lovers can keep in touch better now than in the past while they are studying in different countries Monday, 4 October 2010
  • 4. Are we really more connected? Monday, 4 October 2010
  • 5. A personal example: Two years ago, I went abroad for 6 months I and my ex girlfriend were divided only by 1200 km But... We had Skype!! When I came back home, we suddenly broke up. Before do it, we wanted to realise a last farewell gift Monday, 4 October 2010
  • 6. Farewell gift instructions • We collect 24 (12 + 12) claims from our chats or emails that we didn’t like • We stamp them on pillars inside a dismissed factory near our city • She finally presented this as an art academic assignment and I wrote introduction and article Monday, 4 October 2010
  • 7. “I let you know: I won’t be at home this evening” Monday, 4 October 2010
  • 8. “When I logged in, you have never been online” Monday, 4 October 2010
  • 9. “Sorry if I do not spend enough time online” Monday, 4 October 2010
  • 10. “Hi, I don’t know if I’ll be still online after” Monday, 4 October 2010
  • 11. “I don’t know when we’ll be able to chat” Monday, 4 October 2010
  • 12. “Are you working? Aren’t you? I hope to chat today or tomorrow” Monday, 4 October 2010
  • 13. “Tonight I’m out while I might be online tomorrow” Monday, 4 October 2010
  • 14. What do I mean? • I don’t mean our relationship ends because of web 2.0 • I mean to point out it is not obvious - as we might all think - social networks improve human communication skills • they increase “potentially” communication so we’re all closer in time and distance but they do not affect our “actual” or “real” way to communicate Monday, 4 October 2010
  • 15. My idea is we should pay more attention to: • potential vs actual • deep vs superficial • virtual vs real Monday, 4 October 2010
  • 16. Conclusion Think to communication as a mass of plastilina or play-doh. It becomes thin as more as you stress it Network Society has stressed it more than any other previous society So human being has now a disparate need to communicate because we are all living in a fake communicational world Monday, 4 October 2010
  • 17. Thank you Monday, 4 October 2010