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Humansport Overview Brazil 2009
 

Humansport Overview Brazil 2009

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  • Out of the Box Workouts – Gyms are not for all. The popularity of TV shows like, ABC’s Dancing with Stars has dance studios popping up all around the country. Hip hop, ballroom, Latin and country line dancing combine high energy and motivating music with unique moves and combinations that allow participants to get fit while dancing away their worries. Outdoor boot camps are gaining in popularity and local boxing clubs have crowded rings and classes filled with people of all ages. For some, these fun, recreational activities hide the fact that they really are exercising. Body Weight and Equipment-Free Workouts – Equipment can intimidate some and others want to add options and flexibility to their existing workout regimens. These full-body workouts focus on movement patterns, repetitions, and plyometric work to target multiple muscle groups. These types of workouts are perfect for traveling since they require no equipment and, therefore, can be performed any where. Event or Sports-Specific Programming – Millions of Americans participate each year in charity runs and walks. Many train up to a year in advance. For many it is a great social event and an opportunity to take the focus off themselves and onto their charity of choice. This trend doesn’t stop there; clubs are offering training for surfboarding, golf, football, etc. specific workouts; all while helping participants build the strength, endurance, and stamina needed for real-life activities and sports. Boomer Fitness Focus – Individuals age 50+ are redefining our expectations about age, vitality, and life realizing the importance of physical activity as we age. For the aging population, regular exercise is critical in keeping the body limber, injury free, and more youthful. AARP, the noted advocacy group for individuals age 50+, launched a major fitness initiative in September of 2007 aimed at providing a wide range of affordable fitness services to its 39 million members. Focused Express Workouts – Group classes lasting 30 minutes or less that focus on one component of fitness or training a specific part of the body (e.g., core stabilization, upper-body strength, balance and agility, aerobic training/fat burning). Participants enjoy targeting a specific goal within a short time commitment. Many clubs piggy-back these classes in their schedules for members to attend two classes in a row. Total Wellness Programming – Prevention is the key for long-term health and optimal quality of life. More and more people will focus on injury and disease prevention and understand how food, exercise, weight and a healthier mindset must interact for the body to achieve balance and total wellness. It is a focus on what the body and mind need and how to encourage them to work in harmony. Maintaining a healthy mind and body from the inside with less of a focus on physical appearance is steadily becoming a new ideal. Hybrid Programming – Fusion of mind-body techniques like breath work and meditation into traditional modalities continues to be popular. Workouts like Spin-Yoga and Pilates Fusion combine strength, flexibility and endurance and offer the equivalent of an all-in-one exercise experience. Personal Training - 93% of ACE fitness professionals surveyed say personal training will be more accessible in 2008. According to the US Bureau of Labor Statistics, personal training is one of the fastest growing professions. Consumers are demanding competent practitioners. Competent personal trainers offer these clients invaluable expert guidance and motivation. Positive accountability can be among the most important factors in helping individuals make a lasting commitment to an active lifestyle. Many clients view personal training as a wise investment in their long-term health. Technology-Based Workouts - Consumers are choosing to use downloadable programs to iPods, PDAs etc., which offer fitness programming with illustrations and/or streaming video. In addition, technological advancements are making it possible to more precisely measure a wide variety physiological responses and document training program results. As an example, metabolic testing devices provide more accurate physiological data to improve weight management and performance programming. Functional Strength Training – Whether it’s walking, hiking or lifting, functional strength is needed to successfully complete the task. Incorporating it into an existing exercise program enhances strength, endurance, balance, and coordination in everyday activities. Individuals will increasingly be searching for workout programs that will help them more safely and effectively perform their activities of daily living, work-related tasks, and recreational or sports-specific activities. Health clubs and trainers are offering functional training programs and classes for virtually all levels and types of participants.
  • More muscle tissue involvement Integrated circuit training allows for greater involvement of stabilizer muscles for all joints involved in an exercise. As exercises progress from base strength movements with maximum external support to core stability and dynamic movements with little to no external support, a much higher number of stabilizers must be involved. This results in greater muscle tissue involvement, which means greater caloric expenditure. Low rest interval Integrated circuit training places emphasis on different muscles from set to set, allowing moderate to full recovery of those muscles before the circuit repeats. When this is combined with a low rest interval, higher heart rates are achieved consistently through the circuit, even during the rest period. This can result in a positive cardiovascular effect. High intensity High training loads will result in more force production from a greater number of muscle motor units. More motor units activated means more calories burned during the workout. The use of high training loads can also create an “after burn” effect, also known as EPOC (Excess Post-exercise Oxygen Consumption). This results in more calories burned after the workout. Movement based Integrated circuit training exercises are based on natural human movement. It mimics the type of movements that we perform on a regular basis in a resisted environment. Movement based training teaches the body how to move more effectively. This results in greater carry over to every day activity as well as decreasing risk for injury.
  • High Muscle Involvement Cables force higher joint stability, increasing muscular involvement as compared to traditional lever-based machines. Stable, Unstable, and Dynamic Exercises performed on seat + back pad = maximum stability Exercises performed on seat without back pad = unstable environment with higher core involvement Exercises performed off seat without back pad = dynamic environment with maximum muscular involvement Fits and challenges all body types Male, Female, Tall, Short, Big, Small, and everyone in between Easy to Use = Easy to Teach Intuitive cable pulley placement and handles, makes it easy to understand how to perform basic exercises with very little instruction.
  • Program phases (12 Weeks) Base Strength Up to four weeks until movement is mastered, strength gains are measured and participant can maintain proper postural alignment. Core Stabilization Training Up to four weeks or until participant demonstrates measurable strength gains with postural integrity. Dynamic Movement Training Ongoing with increased challenges based on the participants overall strength, aerobic capacity, balance and coordination improvements. Progression is implemented as participant demonstrates proper execution with correct postural integrity.
  • Personal Training Revenue 1/3 the price of personal training is average price to charge for a group weight loss program. Average class sizes range from 2-6 participants. With a HumanSport circuit, a single personal trainer can comfortably train 8-16 participants at once, generating up to 5 times more revenue per hour than a private 1 on 1 training session. Member Loyalty . Affordable prices, measurable results, increased motivation in a peer environment, and overall satisfaction leads to greater consistency and gym loyalty. Most participants of a small training group typically continue to sign up for more small group training packages Marketable Success Stories Successful, satisfied, and motivated participants can be a club’s most valuable marketing tool. As walking billboards, their own success advertises the group class value better than any advertisement. Satisfied participants want to get others involved. Word of mouth marketing is a wonderful side effect of satisfied clients. A club can quickly collect a large number of success stories and testimonials with weight loss programming.
  • Create Win-Win situations HumanSport Program leads to a Win-Win situation. Trainers can work for member´s success and can practise all his knowledge. The club manager is managing a successful club. In the past, an instructor was a guide for correct machine set-ups. Today an instructor is a consultant to deliver success everytime Members success is your success. What you love doing, will be done with passion and perfection and makes the club owner happy.

Humansport Overview Brazil 2009 Humansport Overview Brazil 2009 Presentation Transcript

  • Revolutionizing fitness training for every member São Paulo , Brazil March 2009
  • The HumanSport™ Solution
  • Overview
        • Welcome
        • ACE 2008 Fitness Trends
        • Client Issues & Needs
        • Why Functional Integrated Training
        • HumanSport Solution
        • HumanSport Marketing Overview
        • HumanSport Education Overview
        • HumanSport Programming concepts
        • Hands On Demonstration
        • Get on and go! – Play and experiment on HumanSport
    • Our Emerging Vision
    • Our dream of what we will become, and how we wish to be in the future
    BEST IN CLASS IN EVERY CATEGORY OF CARDIO VASCULAR FITNESS BEST IN CLASS IN CUSTOMER SERVICE To improve the length and quality of life for people around the world through Fitness WORLD CLASS STRENGTH To be the number one provider of commercial fitness products in the world by delivering innovative user centered products and programming Leader in High end consumer products
  • STAR TRAC FAQ’s
    • Q. What kind of company is Star Trac?
    • A. Star Trac is a global leader in the commercial fitness industry, producing three full lines of cardiovascular products, four full lines of strength products including plate-loaded leverage and free weights, and we are the official manufacturer of Spinner® bikes.
    • Q. How long has Star Trac been in business?
    • A. Since 1975. We have a solid reputation of designing and building innovative and reliable equipment. Customers can truly trust the Star Trac brand.
    • Q. What sets Star Trac apart from other companies?
    • A. Star Trac is known for its user-focused design. We have strived to be in the forefront of the industry, designing breakthrough products that set standards and establish new paradigms for fitness equipment. A few of our innovations include Star Trac’s patented Impact Absorption System, SelectFit™ total body trainer technology, the first and only motivational track display, and user-controlled fans on our cardio equipment. Beyond that, we take pride in the fact that we live our brand. We are fitness enthusiasts and we are committed to inspire others to adopt an active lifestyle.
  • STAR TRAC FAQ’s
    • Q. Besides selling equipment, how does Star Trac help people get fit?
    • A. Star Trac is more than just an equipment manufacturer; we are a company committed to helping individuals mold lifelong habits for health and fitness (www.expectdifferent.com). Through support and sponsorships of everything from global causes to small community events, we are reaching out with the fitness message. As an example, we have supported programs such as ABC’s “Shaq’s Big Challenge,” which profiled the problem of childhood obesity and underscored the importance of physical fitness for all ages. And every day on a community level, our company or one of its employees or partners around the world can be found supporting a worthy cause.
    • Q. Where are you located?
    • A. Our corporate headquarters are located in Irvine, California. Star Trac Strength is located in Murrieta, California. Star Trac also has global offices in Singapore, the United Kingdom, Germany, France and Spain; our products are available from a vast array of dealers and distributors in numerous locations worldwide.
  • STAR TRAC FAQ’s
    • Q. Where do you manufacture your products?
    • A. Star Trac has global operations devoted to manufacturing their strength and cardiovascular products. They maintain their headquarters in Irvine, CA, which is responsible for the majority of cardiovascular products. We also utilize factories in Murrieta-California, Mexico, Taiwan and China to manufacture our strength and Spinning® product lines.
    • Q. What products do you make?
    • A. Star Trac manufactures three complete lines of user-focused cardiovascular and strength equipment. Our three cardio lines – S Series, P Series and E Series – feature treadmills, total body trainers with SelectFit™ technology, upright bikes, recumbent bikes and steppers. The E Series cardio line features Made for iPod® and USB connectivity; furthermore, various entertainment options are available for all our cardio equipment. All cardio products are loaded with user-friendly features like personal adjustable cooling fans and adjustable arm rests. Additionally, our four full lines of strength equipment – HumanSport™, Instinct™, Impact Strength™ and Leverage – are perfectly complemented with our line of free weights, benches, racks and accessories. The unique MaxRack® and Dual Adjustable Pulley offer even more variety and functionality from our strength offerings. Star Trac is also partnered with Mad Dogg Athletics, the creators of Spinning®, as the manufacturer for all three Spinner® bikes including the groundbreaking Spinner® NXT. More than 3 million people in over 70 countries use Star Trac exercise equipment daily.
  • Today’s Content
    • Intro
        • Welcome
        • Star Trac Update
        • HumanSport Overview
        • HumanSport Solution
        • Programming concepts and ideas
        • HumanSport Education
        • Hands On Demonstration
        • Get on and go! – Play and experiment on HumanSport
  •  
    • SAN DIEGO, Calif. – Jan. 3, 2008
    • The American Council on Exercise (ACE) - Annual survey to identify the leading trends in the fitness industry. 2008 promises to be filled with water aerobics, boxing clubs and spicy Latin dancing. Some trends continue from 2007 including, functional fitness, balance training and increased access to personal training for all segments of society. The following represent ACE’s listing of the top ten fitness trends for 2008.
    • Out of the Box Workouts
    • Body Weight and Equipment-Free Workouts
    • Event or Sports-Specific Programming
    • Boomer Fitness Focus
    • Focused Express Workouts
    • Total Wellness Programming
    • Hybrid Programming
    • Personal Training
    • Technology-Based Workouts
    • Functional Strength Training
  • Revenue The numbers and the graph below represent the rapidly growing amount of money spent on weight loss. The weight loss industry is exploding. 1990 - $33 Billion 2004 - $46 Billion 2006 - $100+ Billion Billions of dollars spent on weight loss
  • Today's Client Issues
    • Obesity and inactivity have been categorized by experts such as the International Obesity Task Force (IOTF) as becoming a global epidemic and health care crisis
    • Over 1/3 of the US population is obese, increasing numbers are experiencing musculoskeletal injuries due to decreased activity including back related issues and lower extremity hip and knee injuries. Globally, there are more than 1 billion overweight adults, at least 300 million of them obese.
    • Inactivity, lifestyle and obesity related medical conditions are the major contributing factor to a reduced quality of life and premature death
    • These US trends of obesity and inactivity are already being seen globally and will dramatically affect the International community over the next two decades. Obesity accounts for 2-6% of total health care costs in several developed countries; some estimates put the figure as high as 7%.
    • By 2030, obesity will be the Number 1 killer of poor people around the world, the World Health Organization says
  • Today’s Client Needs
    • Clients today live and work in environments that are much less active than in previous decades
    • Automation, innovation, entertainment and numerous other factors are contributing to the more sedentary lifestyles of our clients
    • More than ever, a functional integrated approach to training is critical to the overall success of our clients
    • Often, the only primary physical activities that our clients engage in are the hours they spend in our facilities
    • In a recent survey of over 200 Personal Trainers 100% stated that they had clients who were only active when participating in a session 2 to 3 times per week
    • Our facility clients and members are working up to 1/3 more hours and are less active outside the club than ever before in the history of our industry
  • Today's Member
    • Designing a balanced 3-Dimensional exercise program is essential for the achievement of individual fitness goals and overall quality of life
    • Movement in all three plans of motion - front to back (Sagittal Plane), side to side (Frontal Plane) and in rotation (Transverse Plane) are essential and can be utilized to enhance any fitness, rehabilitation or performance goal
    • 3-Dimensional strength training can improve your client’s overall strength, posture, balance, flexibility, stability, and coordination, leading to efficiency in movement, both in and out of the gym
    • Clients today have very specific fitness needs including medical, cosmetic, performance and general fitness
    • More than ever, trainers must identify the core goals and needs of these clients and design a program that improves and enhances movement and overall function
  • Why Functional, Integrated Training?
    • Everyday function is integrated and multidimensional, not isolated
    • Traditional exercises have focused on training isolated regions of the body, often utilizing single, fixed planes of motion
    • Traditional training often focuses on Sagittal plane training only
      • Chest Press Shoulder Press
      • Row Lat Pull Down
      • Leg Extension Leg Press
      • Leg Curl Bicep Curl
  • Why Functional, Integrated Training?
    • Functional, integrated strength training programs enhance:
      • Total body strength
      • Postural strength and endurance
      • Asymmetrical strength
      • Overall power and force production
      • Dynamic flexibility
      • Balance
      • Coordination
      • Reduction of neurological, connective tissue and musculotendinous fatigue
      • Strength which enhances everyday activities
      • Functional core development, which leads to all specific goals
  • Why Cable Based Training?
    • There are fundamental differences between traditional strength equipment and cable based training. Traditional isolated strength training requires the user to follow the machines pre-determined fixed path of motion or the path of motion dictated by gravity. Cable based training is user defined and allows the client to move in multiple plans of motion unconstrained by machine design or gravity.
    • Cable based training provides unlimited programming opportunities due to its ability to provide resistance in multiple plans of motion unrestricted by gravity.
    • Cable based training can be used for isolated rehabilitation movements.
    • Cable Based training can be used for isolated strength and hypertrophy goals.
    • Cable based training provides the ability to mimic and train in multiple total body movements – lifting, rotating, lunging, pushing and pulling.
    • Cable based training can provide resistance in all three dimensions, front to back (Sagital Plan), side to side (Frontal Plan) and in rotation (Transverse Plan) in the seated or standing position.
    • Optimal cable based training provides lower inertia for resistance training and allows for slow smooth rehabilitation applications or high velocity explosive performance training.
  • Your members are ready!
    • Consumers have been shown the facts
    • Functional integrated training has permeated mainstream media
    • Your training staff is ready they may just lack the tools
  • The HUMANSPORT™ Solution
    • Features a “user defined” strength training experience…the machine follows the motion of the user
    • Requires little or no user adjustments
    • Accommodates all user sizes & fitness goals
    • Can be used slowly for Senior fitness and rehabilitation
    • Can be used quickly and powerfully for athletic performance training
    • Greater Variety of Functional Movements
      • Not dependent on direction of gravity
      • Easy to change center of gravity
      • Easy to switch movements
    • Fits All Users
      • Easy to accommodate restricted movement patterns
    • Safety
      • No spotter necessary
    Why Cable Based Training for Weight Loss? The HUMANSPORT™ Solution
  • The HUMANSPORT™ Solution
    • HumanSport is the only Dual Functional Training equipment featuring two intuitive training stations combined into one machine. Often Functional Training tools lack simplicity that new and intermediate members require to realize the benefits of cable based training
    • HumanSport is designed to allow resistance training movements in the seated isolated position, seated unstable position and standing position for unlimited training options. Often, competitive products do not provide the cable travel necessary to allow for unstable or standing movement
    • HumanSport features two weight stacks on each machine which means two users can occupy one machine for several exercises. Competitive products often have a single unit with a single stack - limiting utilization to one participant and requiring much more space for the same variety of exercises
  • The HUMANSPORT™ Solution
    • HumanSport is the most aesthetically pleasing and approachable functional training product on the market today
    • Design combines the strength of steel, the softness of fabric and the warmth of
    • natural wood or the urban feel of the black and grey
    • Each unit features intuitive easy to understand instructional placards
    • Low profile weight stack tower is inviting vs. intimidating
    • The HumanSport Dual Functional Training technology combines 12 intuitive machines into 6 space efficient cost effective stations
    • Maximum training options in a space efficient design – 50% less space than
    • required by the competition
    • Total functional training solution at significantly lower price point than competitive
      • products
  • Cable Based Training: Key Phrases
    • Key phrases to use when describing or training members on HumanSport to demonstrate and explain the benefits
      • “ Life happens in 3D – all movements in day to day life including home, work, and sports activities happen in three planes of motion, forward and back, side to side and in rotation and your training program must include a 3D approach”
      • “ Isolated single plane strength training is an important component to any fitness program especially for aesthetics and hypertrophy goals – but everyone benefits from functional integrated training by enhancing their core strength, total body power and strength, balance, coordination and enhanced aerobic capacity”
      • “ Cable-based functional training is the ideal tool for achieving almost any goal . This tool allows for isolation training, stabilization core training and dynamic movement - total body training.
      • “ Cable-based functional training can be used for body building, rehabilitation, sports performance, weight loss and specialty programs. It can bridge the gap between traditional strength training and cardiovascular training to achieve any desired goal”
  • The HUMANSPORT™ Science
    • More muscle tissue involvement
      • Integrated circuit training allows for greater involvement of stabilizer muscles for all joints involved in an exercise. As exercises progress from base strength movements with maximum external support to core stability and dynamic movements with little to no external support, a much higher number of stabilizers must be involved. This results in greater muscle tissue involvement, which means greater caloric expenditure.
    • 2. Low rest interval
      • Integrated circuit training places emphasis on different muscles from set to set, allowing moderate to full recovery of those muscles before the circuit repeats. When this is combined with a low rest interval, higher heart rates are achieved consistently through the circuit, even during the rest period. This can result in a positive cardiovascular effect .
    • 3. High intensity
      • High training loads will result in more force production from a greater number of muscle motor units. More motor units activated means more calories burned during the workout.
      • The use of high training loads can also create an “after burn” effect, also known as EPOC (Excess Post-exercise Oxygen Consumption). This results in more calories burned after the workout.
    • 4. Movement based
      • Integrated circuit training exercises are based on natural human movement. It mimics the type of movements that we perform on a regular basis in a resisted environment. Movement based training teaches the body how to move more effectively. This results in greater carry over to every day activity as well as decreasing risk for injury.
    The HUMANSPORT™ Science Why Integrated Circuit Training for Weight Loss?
    • 5. Stable, Unstable, and Dynamic
      • Exercises performed on seat + back pad = maximum stability
      • Exercises performed on seat without back pad = unstable environment with higher core involvement
      • Exercises performed off seat without back pad = dynamic environment with maximum muscular involvement
    • 6. Fits and challenges all body types
      • Male, Female, Tall, Short, Big, Small, and everyone in between
    • 7. Easy to Use = Easy to Teach
      • Intuitive cable pulley placement and handles, makes it easy to understand how to perform basic exercises with very little instruction
    The HUMANSPORT™ Science The HumanSport™ Solution
  • The HUMANSPORT™ Programs
  • Program Details Exercises
    • Multiple shoulder pressing motions including frontal plane press, sagittal plane press and rotational press
    • Seated stable, seated unstable and standing positions can be utilized
    • Bi-lateral or Uni-lateral use
    • Seat adjustment accommodates pre-stretch for users of different heights
    Shoulder Chest Shoulder
  • Shoulder Chest Chest
    • Multiple chest pressing motions including horizontal press, Incline and decline press, chest fly and rotational press
    • Seated stable, seated unstable and standing positions can be utilized
    • Primary or secondary D-Ring selection setting for more or less pre-stretch
    • Bi-lateral or Uni-lateral use
    • Seat adjustment accommodates users of different heights
  • Lat Pulley Lat
    • Multiple pulling motions including frontal plane pull, rotational pull and unilateral pull
    • Seated stable, seated unstable and standing positions can be utilized
    • Bi-lateral or Uni-lateral use
    • Knee pad adjustment stabilizes users lifting heavy loads
  • Lat Pulley Pulley / Row
    • Multiple pulling and rowing motions including sagittal plane pull, rotational pull and unilateral pull
    • Seated stable, seated unstable and standing positions can be utilized
    • Bi-lateral or Uni-lateral use
    • Knee pad adjustment stabilizes users lifting heavy loads
  • Pull Lift High Pulley
    • Numerous high pulley motions including pulling and press downs, core rotation, assisted squatting and lunging
    • High pulling and rotational movements can be combined with stepping and lunging to incorporate total body 3-Demensional movements
    • Bi-lateral or Uni-lateral use
    • Exercises can be performed on or off the platform
  • Pull Lift Lift
    • Numerous lower body movements including squats, lunges, dead lifts, calf raises
    • Numerous upper body motions including biceps curls, shrugs, rows and presses
    • Low pulling and rotational movements can be combined with stepping and lunging to incorporate total body 3-D motions
    • Bi-lateral or Uni-lateral use
    • Exercises can be performed on or off the platform
  • Arm Crunch Arm Curl
    • Multiple curling motions pronated, supinated and hammer curls
    • Seated stable, seated unstable and standing positions can be utilized
    • Bi-lateral or Uni-lateral use
    • Seat adjustment accommodates users of different heights
  • Arm Crunch Abdominal Crunch
    • Multiple abdominal motions including a basic crunch, oblique crunch and core rotation
    • Seated, seated rotation and standing positions can be utilized
    • Abdominal crunch straps can be used for overhead triceps extension
    • Bi-lateral or Uni-lateral use
    • Seat adjustment accommodates users of different heights
  • Total Delts Mid Pulley Deltoid
    • Numerous mid pulley shoulder options including row rear deltoids, straight arm shoulder flexion, internal and external shoulder rotation
    • Seated supported, seated unstable and standing positions can be utilized
    • Bi-lateral or Uni-lateral use
    • Knee pad adjustment stabilizes users lifting heavy loads
  • Total Delts Low Pulley Deltoid
    • Numerous low pulley shoulder options including sagittal and frontal plane lateral raises, front raises and shoulder flexion
    • Seated supported, seated unstable and standing positions can be utilized
    • Bi-lateral or Uni-lateral use
    • Knee pad adjustment stabilizes users lifting heavy loads
  • Total Legs Legs Anterior
    • Multiple lower extremity training including hip stabilization and flexion, knee extension and resisted dorsi flexion of the ankle
    • Single leg motions can be combined performed with high, moderate or no outside stabilization to facilitate balance and core training
    • Unique foot harness accommodates users of all sizes
    • Raised platform and stabilization handles provide ideal positioning for hip, knee and ankle exercises
  • Total Legs Legs Posterior
    • Multiple lower extremity training including hip stabilization and hip extension, knee flexion and knee extension
    • Single leg motions can be combined and performed with high, moderate or no outside stabilization to facilitate balance and core training
    • Unique foot harness allows user to turin the body sideways and perform hip abduction and adduction
    • Raised platform and stabilization handles provide ideal positioning for hip, knee and ankle exercises
  • HumanSport™ Training Paradigm
    • HumanSport™ Base Strength Training
    • Strengthens individual muscle groups with
    • outside stabilization
    HumanSport™ Core Stabilization Training Integrates core stabilization and introduces multi-planer, rotational movement HumanSport™ Dynamic Movement Training Total body integration developing overall strength, balance and coordination
  • HumanSport Base Strength Training
    • Simple and safe starting point for all users
    • Isolated and supported movement targeting a specific body segment
    • Basic, single plane and familiar easy to achieve movements
    • Utilization of outside support (pads) to assist with balance and stabilization
    • Requires minimal aerobic demand
  • HumanSport Core Stabilization Training
    • Basic movements incorporating core stabilization (no use of support pads)
    • Stabilization requirements in flexion, extension and rotation
    • Integration of core stabilization for enhanced safety and overall strength
    • Reduction of risk for back injuries related to weak core strength
    • Requires moderate aerobic demand
  • HumanSport Dynamic Movement Training
    • Focused total body training emphasizing specific motions
    • Ground-based training with little or no outside support
    • Enhanced strength, balance and coordination
    • Overall improvement in all activities of daily living
    • Requires an increased level of aerobic demand with high aerobic benefits
  • Weight and Phase Progression
    • The weight should be challenging with repetitions, tempo and training phase determined by clients’ specific goals
    • Weight, repetitions and tempo should be manipulated using good body alignment and mechanics as the benchmark for progression
    • Progression is dictated by the ability to perform each exercise with proper form and body alignment – as shown statically
    Hips, knees, ankles and feet in alignment Chest high with abdominals drawn slightly Head over shoulders with chin and neck in alignment
  • Competitive Overview Life Fitness Technogym FreeMotion Fitness
    • Space Constraints
    • Cost prohibitive
    • Not intuitive
    • Advance progressions
    • Limited Options
    • Limited cable travel – no progression
    • 12 machines need to match HS circuit
    • Twice as much space needed to match HS stations
    • Significant Cost
  • HumanSport Training Opportunities
    • Client goals and motion specific functional integrated training program design – trainers can truly demonstrate their talents.
    • Trainers can create unique individualized programs to excite clients.
    • Clients achieve specific measurable goals, enhance total body strength, flexibility, balance and coordination.
    • Every exercise, every set and even every repetition can be different eliminating boredom for both the client and the trainer.
    • Trainer's are not limited by the machine – cable based training provides unlimited opportunities for resisted movement in all planes of motion.
  • HumanSport Program Opportunities
    • Sessions Format
      • Individual
      • Semi-Private (2)
      • Small Group (2 to 6)
      • Circuit training (12 or more)
    • Sessions Packaging
      • Individual New Member Orientations (1 to 3 sessions)
      • Session Packages (6,12,24,48 sessions)
      • Progressive Time Based (4,6,8,12 week)
    • Sample Programs
      • Fit For Life
      • Active Adult Fitness
      • Athletic Performance
      • Core Training
      • Lower Body Sculpting
      • Pilates based Cable Training
      • 30 Minute Total Body Circuit
      • Teen Fitness
      • Heart Rate Based Integrated Training Circuit
  • The HUMANSPORT™ Layouts
  • HumanSport Layout 39m 20m 18.5m 18.5m
  • HumanSport™ Circuit Idea Start
  • HumanSport Configuration For Limited Floor Space (22 Square Meters) 20.11m 11m
  • Education, Programming & Marketing Overview
  • Education
    • Online Now
    • HumanSport Orientation
      • With online quiz
    • Active Adult Program
      • With online quiz
    • Coming Soon!
    • Teen Fitness Program
    • Sports Performance
    • Exercise Video Library
  • PT on the Net Registration
    • Send your staff to the site 15 to 20 days before HumanSport arrives in the facility
    • Have them complete the program, take the 10 question exam and forward their results to you
    • Fitness trainers love to teach and they love to demonstrate new products and enhance their credibility
    • Getting your staff excited and empowering them with expertise = increased orientations and increased PT sales
  • HumanSport™ Staff Orientation
    • Structure
      • www.ptonthenet.com Pre-Orientation – 90 day access to club employees
      • 90 minute presentation (Power point projector required)
      • 90 minute hands-on experience (HS Ball required)
    • Online pre-orientation prior to installation
    • Done within the first week of installation
    • 4 hour day (no REPS)
    • Master Trainer presents
    • No practical assessment
    • Could be run annually depending on staff turnover
    • Booking per group of 12 staff
  • Make An Impact With Staff!
    • Create staff excitement with online training
        • Fitness Staff
          • Building expertise in advance
          • Identify and launch new member programs
        • Sales Team
          • Differentiate your faculty on tours
          • Tie potential member goals to HumanSport solutions
        • Front Desk Staff
          • Generate the “coming soon buzz”
  • Coming Soon: Star Trac eLearning site
    • Secured eLearning solution for your staff
        • Fitness Staff
          • Product knowledge
          • Library of Exercise Videos
          • Training program database
        • Sales Team
          • “ How to sell HS” Material
          • Star Trac full product suite deep knowledge
        • Front Desk Staff
          • Generate the Demand thanks to marketing collateral
          • branding
  • Satisfy All Your Members and Help Them Achieve Any Goal
    • HumanSport adapts easily and provides training opportunities for:
      • General Fitness
      • Senior Fitness
      • Teen Fitness
      • Weight Loss Programs and Circuit Training
      • Sports Performance Training
      • Sports Specific programs (football, tennis, golf, …)
      • Injury Rehabilitation
      • Inclusive Fitness options
    The HUMANSPORT™ Return On Investment
  • HumanSport Program Opportunities
    • One of the fastest growing segments in Personal training is small group (2 to 6) goal based training packages.
    • Programs are typically 6 to 8 weeks in length and are offered on a weekly scheduled format.
    • Programs are goals based and results focused targeting specific member groups.
    • Cost per client is roughly 1/3 of 1 on 1 PT but instructor pay and facility profit goes up.
    • HumanSport Weight Loss Circuit
    • HumanSport Sports Performance Training
    • HumanSport Active Adult Fitness
    • HumanSport Teen Fitness Circuit
    • HumanSport Total Body Express Workout
    • HumanSport Intense Abs Workout
    • HumanSport Glutes and Thighs Workout
    • HumanSport Women With Weights
    • HumanSport Tennis
    • HumanSport Football
    • HumanSport Golf
  • Club Programming
    • Revenue generating opportunities
    • Can be used as reward/incentives for staff team to earn more.
    • Club circuit programs available:
      • Weight Control
        • Base / Core / Dynamic
      • Teen Fitness
        • Base / Core / Dynamic
      • Active Adults
        • Base / Core / Dynamic
      • Sports Performance
    HumanSport Program Opportunities On site training per program available (max 12 staff)
    • Business Model
      • 3 different program offerings, Beginner, Intermediate, and Advanced.
      • 1-2 trainers, trainers receive normal 1 on 1 session or group exercise pay rate
      • Class size is 4-16 participants
    • Outline Program
      • Day 1: Workout 1
      • Day 2: Workout 2
      • Day 3: Workout 1
      • Day 4: Workout 2
    • Progression
      • Beginner (Base) > Intermediate (Stability + Dynamic) > Advanced Dynamic
    • Fee for Program
      • 1/3 price of private training x 24
      • Example: $25/session, $600/program
    • Profit to Facility
      • Up to 10 times private training profit per session
    HumanSport Program Opportunities Program Overview
  • HumanSport™ Weight Control Program
  • HumanSport™ Bespoke Programming
    • 4 hour day
    • Master Trainer works with club management & trainers
    • Bespoke Club Program workshop available to assist in writing a training program to suit the club or group
  • HumanSport™ Program Suggestions
    • New member Senior Fitness Launch
      • Group format up to 12 participants
      • 3 times per week
      • 1st time FREE to all new Senior members – Included with new membership
    • 12 Week Senior Fitness Circuit Program
      • Group format up to 12 participants
      • 3 times per week
      • $ per package
    • 12 Week Semi Private Training
      • 2 to 5 participants
      • 3 times per week
      • $$ per package
    • 12 Week Individualized Private training
      • One on one
      • 3 times per week
      • $$$ per package
  • HUMANSPORT™ Facility Binder
  • HumanSport™ Specialist
    • 8 hour day certification (ICREPS pending)
    • Master Trainer presents
    • Written & Practical assessment
    • Could be run annually depending on staff turnover
    • Could be offered as staff reward/incentive
  • HumanSport™ Marketing !
    • Marketing Kit
      • Coming Soon Posters and signs
      • Sample Exercise Poster
      • Promotional giveaways
      • Marketing templates
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  • The HUMANSPORT™ regresso em investimento
    • Personal Training Revenue
      • 1/3 the price of personal training is average price to charge for a group weight loss program. Average class sizes range from 2-6 participants. With a HumanSport circuit, a single personal trainer can comfortably train 8-16 participants at once, generating up to 5 times more revenue per hour than a private 1 on 1 training session.
    • Member Loyalty
      • Affordable prices, measurable results, increased motivation in a peer environment, and overall satisfaction leads to greater consistency and gym loyalty. Most participants of a small training group typically continue to sign up for more small group training packages
    • Marketable Success Stories
      • Successful, satisfied, and motivated participants can be a club’s most valuable marketing tool. As walking billboards, their own success advertises the group class value better than any advertisement. Satisfied participants want to get others involved. Word of mouth marketing is a wonderful side effect of satisfied clients. A club can quickly collect a large number of success stories and testimonials with weight loss programming.
    The HUMANSPORT™ regresso em investimento Club Owner Benefits of Weight Loss Programming
  • Motivation for everyone
    • Trainers show their talents
    • Trainers are using club circuit programs
    • Trainers create new programs
    • Members receive best personalised advice
    • Members have positive changes in training
    • Members reach their goals. Physically and
    • mentally.
    The HUMANSPORT™ Return On Investment
    • Example: Programming Revenue
      • 21K to 103K / 12 Months
      • 43K to 206K / 24 Months
    The HUMANSPORT™ Return On Investment Program Overview $ 103,680 $8,640 $960 $9,600 $600 16 $74,880 $6,240 $960 $7,200 $600 12 $46080 $3,840 $960 $4,800 $600 8 $21,600 $1,800 $960 $2,400 $600 4 Annual Net Income 12 x 6 week programs per year Net Income Per 6 Week Program Suggested Program Trainer Fee Gross Revenue Price Per Participant Number of Participants
  • Perguntas?
  • Obrigado! Tom Dievart International Market Manager [email_address] 714-508-3746