Social & Mobile Gaming in Latin America (Social Gaming Summit Berlin 2012)

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Social & Mobile Gaming in Latin America (Social Gaming Summit Berlin 2012)

  1. 1. Social Gaming in Latin America: The Good, the Bad and the Ugly@diemel
  2. 2. ¡HOLA! Placing L atam in t he map Who play s and what Mobile’s getting h ot Conquist ad or ’s guide
  3. 3. 580M PEOPLE IN +20 COUNTRIES 230M PEOPLE ONLINE 80M ONLINE IN BRAZIL 200M SMARTPHONES IN 2012 FACEBOOK WON E-COMMERCE IS EXPLODINGSOURCE: INTERNET WORLD STATS 2012, GARTNER.
  4. 4. THE LATIN AMERICAN MARKET LATIN AMERICA B2C E-COMMERCE TRANSACTIONS IN USD BILLIONS 73 Argentina $ 370B Sao Paulo: $ 657B Chile $ 203B Paraguay USA 2010 $ 19B 176 Billion USD China 2010 Bolivia 75 Billion USD Europe 2010 $ 20B 112 Billion USD 28 Uruguay $ 40B GDP of the city of Sao Paulo is larger 5 2005 than that of Argentina, Chile, Uruguay, 2010 Bolivia and Paraguay. Combined. 2015$68 BILLION INCREASE IN 10 YEARSSOURCE: BCG, Forrester, FNBOX
  5. 5. BRAZIL vs LATAM MOBILE USERS POPULATION INTERNET USERS BRASIL 28% BRASIL BRASIL 35% 36% LATAM LATAM LATAM 65% 64% 72% GDP NOMINAL E-COMMERCE CREDIT CARDS LATAM LATAM BRASIL 30% 27% 43% LATAM 57% BRASIL BRASIL 70% 73% SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
  6. 6. THE PLAYERS
  7. 7. THE LATAM SOCIAL GAMER Over 40% of Internet users play social games THIS WAS CLOSE TO 20% IN 2011 DO YOU PLAY GAMES IN SN? ARGENTINA 47% BRASIL 44% COLOMBIA 37% MEXICO 42%SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  8. 8. GAMES PEOPLE PLAY Argentina Brasil Colombia MexicoCONSOLES 34% 34% 40% 43%PORTABLE CONSOLES 6% 7% 14% 16%MAC/PC 50% 33% 43% 43%CASUAL GAME SITES 25% 24% 20% 19%MMORPG/MMOS 10% 11% 8% 10%ON IPAD/TABLETS 6% 7% 11% 11%ON MOBILES 44% 38% 48% 52%DON’T PLAY GAMES 18% 27% 20% 15% SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  9. 9. SOCIAL GAMES REVENUES IN LATAMSOURCE: MARCH 2012
  10. 10. THE BRAZILIAN SOCIAL GAMERMAIN SOCIAL NETWORK 2011 2012 ORKUT 49% 9% OU CH! FACEBOOK 51% 76% PEOPLE WHO PLAY GAMES BY SN ORKUT 59% FACEBOOK 42% SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  11. 11. TOP GAMES IN BRASILTOP THREE “SOCIAL TOP THREE MOBILE TOP THREE CASUAL GAMES” GAMES 1. Cityville 1. Sudoku 1. UOL Games 2. Cafemania 2. Angry Birds 2. Tetris 3. Mini Fazenda 3. Paciência 3. BilliardsSOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  12. 12. LESS PEOPLE PAY
  13. 13. FB CREDITS BOUGHT FB CREDITS? ARGENTINA 3% BRASIL 2% COLOMBIA 3% MEXICO 4% HOW DID YOU PAY? ARGENTINA BRASIL COLOMBIA MEXICO Credit/Debit Card 65% 70% 52% 58% SMS 27% 10% 19% 19% Offerwall 9% 10% 11% 7% Pre-paid Card 0% 5% 11% 9%SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  14. 14. PURCHASES PER TYPE OF GAME DID YOU SPEND MONEY IN THE LAST 6 MONTHS? (from those who said they play each type of game) 27% 12% 8% 6% Console PC/MAC Mobile 3% Social Portable Consoles 2% Casual Game Sites 2%SOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS) MMOs
  15. 15. MOBILE IS HEATING UP
  16. 16. MOBILE PHONES IN LATIN AMERICA LATIN AMERICA MOBILE AND INTERNET USERS (IN MILLIONS) MOBILE + 165% 451 INTERNET +319% TOP PHONE BRANDS IN LATAM 355 1 NOKIA 285 2 SAMSUNG 205 170 3 LG & MOTOROLA 68 2005 2010 2015 Internet Users Mobile UsersSOURCE: BCG, Forrester, Livra Panels & Jampp
  17. 17. EL SMARTOFONO Around 45% of Internet users have a smartphone MEXICO BRASIL Other/Don’t know Android Android 22% 25% 30% Other/Don’t know 42% Symbian 12% iOS 13% iOS Windows 7% 6% Blackberry 5% Blackberry Windows 23% Symbian 6% 11% 17% are planning to switch to Iphone in the next 3 months, 13% to AndroidSOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  18. 18. SPENDING ON MOBILE 20% OF ANDROID 56% OF iOS USERS USERS HAVE HAVE BOUGHT BOUGHT APPs APPS FREE TO PLAY OR DOWNLOAD? SPENT MONEY BUYING GAMES 23% SPENT MONEY IN IN-APP 5% PURCHASESSOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  19. 19. APP BUYING & DISCOVERY TOP REASONS FOR NOT BUYING APPS DIDN’T SEE ANY THAT I WANTED TO BUY TOO EXPENSIVE NO DEBIT/CREDIT CARD TOP PLACES WHERE APPS ARE FOUND TOP LISTS FRIEND RECOMMENDATIONS REVIEWSSOURCE: LIVRA PANELS & JAMPP MAY 2012 (5,000 ONLINE INTERVIEWS)
  20. 20. THE CONQUISTADOR’S GUIDE
  21. 21. A CONQUISTADOR’S GUIDELOCAL COMPANIES COULDN’T ADAPTFOREIGN COMPANIES WITH LOCAL CONTENTYOU CAN MONETIZE, GET PAYMENTS RIGHTA LOT OF GROWTH COMINGBRAZIL VS THE REST OF LATAM
  22. 22. WHAT IS ?WE ARE AN ALTERNATIVE MONETIZATION /OFFERWALL COMPANY FOCUSED 100% IN LATIN AMERICA HTTP://JAMPP.COM
  23. 23. @DIEMEL¡GRACIAS! DIEGO@JAMPP.COM PHOTO CREDITS Palermo, Buenos Aires - Luis Argerich http://www.flickr.com/photos/lrargerich/3642030224/ CRISTO - MARCIOFLEURY http://www.flickr.com/photos/marciofleury/4326678706/ Sky - Monkeyatlarge http://www.flickr.com/photos/monkeyatlarge/16645379/ Mexico Skyline - El Nagual http://www.flickr.com/photos/elnagual/66450715/ Craig Bellamy - Shawdm http://www.flickr.com/photos/shawdm/84741285/ Hablo Español - peterpunk77 http://www.flickr.com/photos/peterpunk/506328470/in/photostream/ Registradora1 - juantiagues http://www.flickr.com/photos/juantiagues/5496872192/ N97: Console - bfishadow http://www.flickr.com/photos/bfishadow/3591928186/ Sir Dano - Joriel "Joz" Jimenez http://www.flickr.com/photos/joriel/2845792224/sizes/o/in/photostream/ Local Heroes - John Spooner http://www.flickr.com/photos/johnspooner/2297191042/in/photostream/

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