GEE GROUP
DANIJELA/JOACIM/JEROME/LINNEA/DIEGO

Thursday, November 28, 13
thehome.se
CLIENT

affordable good design

Thursday, November 28, 13
Thursday, November 28, 13
BRIEF

Thursday, November 28, 13

.
customers
turnover/sales/revenue
inspiration
insights

.

Thursday, November 28, 13
audit
hboards
das
insights
&

GOOGLE ANALYTICS

Thursday, November 28, 13
AUDIT
Thursday, November 28, 13
This is what we found to be OK

Thursday, November 28, 13

Improvements and Recommendations
2nd. meeting
Thursday, November 28, 13
2nd. meeting
clear direction

Thursday, November 28, 13
dashboards
sales

marketing

content

+
usability test.
Thursday, November 28, 13
SALES.
SHOW DASHBOARDs
talk about it

Thursday, November 28, 13
SALES.

SHOW DASHBOARDs
talk about it
top performing adwords
revenue
product revenue

Thursday, November 28, 13
CONTENT.
SHOW DASHBOARDs
talk about it

Thursday, November 28, 13
CONTENT.
SHOW DASHBOARDs
talk about it
bounce rate/page
visits/search term
social media referrals
unique mobile visitors

...
HOOTSUITE

. .

IKEA
Thursday, November 28, 13

PEPSI

VIRGIN
MARKETING.
SHOW DASHBOARDs
talk about it

Thursday, November 28, 13
MARKETING.
SHOW DASHBOARDs
talk about it
revenue/keywords
revenue/source
visits/source

Thursday, November 28, 13
Thursday, November 28, 13
SALES
CONTENT
MARKETING
Thursday, November 28, 13
SALES
CONTENT
MARKETING
Thursday, November 28, 13
insights

Thursday, November 28, 13
returning visitors

69%

of all

successful transactions and spend

40%

more than new visitors

Thursday, November 28, 13
unique mobile visitors

37%

Thursday, November 28, 13
no revenue from social
media this past month

Thursday, November 28, 13
some adwords have
high ROI while others
are making a loss.
Thursday, November 28, 13
bounce rate for some
pages is

Thursday, November 28, 13

high.
UI/UX test

Thursday, November 28, 13
usability hub

Thursday, November 28, 13
usability hub

“v
i wasn’
wa
i’d buy if

Thursday, November 28, 13

ery blocky
t inspired by it
y cluttered
it was discoun...
usability test
-open & guided questions -

Thursday, November 28, 13
“I feel nothing”

“fractured”

“No context”

“not inviting”
“inspiration: pinterest, tumblr, blogs”

“They have a showroom...
inspiration
more than being sold to
welcomed
great experience

.

- most people believe the
website is the whole product-
...
INSPIRATION
Thursday, November 28, 13
Thursday, November 28, 13
Thursday, November 28, 13
Thursday, November 28, 13
CONCLUSION
Thursday, November 28, 13
optimize adwords
explore social
UX/UI - AB testing
great experience
think mobile, also
-a window into what the
company sta...
AWARENESS

social
mobile
adwords

TRAFFIC
CONVERSION
RETENTION
Thursday, November 28, 13

relevant
campaigns

inspiration
...
AWARENESS

social
mobile
adwords

TRAFFIC
CONVERSION
RETENTION
Thursday, November 28, 13

relevant
campaigns

inspiration
...
customers
turnover/sales/revenue
inspiration
insights

Thursday, November 28, 13
Thursday, November 28, 13
THANK YOU
Thursday, November 28, 13
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Transcript of "thehome.se Google Analytics presentation"

  1. 1. GEE GROUP DANIJELA/JOACIM/JEROME/LINNEA/DIEGO Thursday, November 28, 13
  2. 2. thehome.se CLIENT affordable good design Thursday, November 28, 13
  3. 3. Thursday, November 28, 13
  4. 4. BRIEF Thursday, November 28, 13 .
  5. 5. customers turnover/sales/revenue inspiration insights . Thursday, November 28, 13
  6. 6. audit hboards das insights & GOOGLE ANALYTICS Thursday, November 28, 13
  7. 7. AUDIT Thursday, November 28, 13
  8. 8. This is what we found to be OK Thursday, November 28, 13 Improvements and Recommendations
  9. 9. 2nd. meeting Thursday, November 28, 13
  10. 10. 2nd. meeting clear direction Thursday, November 28, 13
  11. 11. dashboards sales marketing content + usability test. Thursday, November 28, 13
  12. 12. SALES. SHOW DASHBOARDs talk about it Thursday, November 28, 13
  13. 13. SALES. SHOW DASHBOARDs talk about it top performing adwords revenue product revenue Thursday, November 28, 13
  14. 14. CONTENT. SHOW DASHBOARDs talk about it Thursday, November 28, 13
  15. 15. CONTENT. SHOW DASHBOARDs talk about it bounce rate/page visits/search term social media referrals unique mobile visitors Thursday, November 28, 13
  16. 16. HOOTSUITE . . IKEA Thursday, November 28, 13 PEPSI VIRGIN
  17. 17. MARKETING. SHOW DASHBOARDs talk about it Thursday, November 28, 13
  18. 18. MARKETING. SHOW DASHBOARDs talk about it revenue/keywords revenue/source visits/source Thursday, November 28, 13
  19. 19. Thursday, November 28, 13
  20. 20. SALES CONTENT MARKETING Thursday, November 28, 13
  21. 21. SALES CONTENT MARKETING Thursday, November 28, 13
  22. 22. insights Thursday, November 28, 13
  23. 23. returning visitors 69% of all successful transactions and spend 40% more than new visitors Thursday, November 28, 13
  24. 24. unique mobile visitors 37% Thursday, November 28, 13
  25. 25. no revenue from social media this past month Thursday, November 28, 13
  26. 26. some adwords have high ROI while others are making a loss. Thursday, November 28, 13
  27. 27. bounce rate for some pages is Thursday, November 28, 13 high.
  28. 28. UI/UX test Thursday, November 28, 13
  29. 29. usability hub Thursday, November 28, 13
  30. 30. usability hub “v i wasn’ wa i’d buy if Thursday, November 28, 13 ery blocky t inspired by it y cluttered it was discounted”
  31. 31. usability test -open & guided questions - Thursday, November 28, 13
  32. 32. “I feel nothing” “fractured” “No context” “not inviting” “inspiration: pinterest, tumblr, blogs” “They have a showroom, feels solid” Thursday, November 28, 13
  33. 33. inspiration more than being sold to welcomed great experience . - most people believe the website is the whole product- Thursday, November 28, 13
  34. 34. INSPIRATION Thursday, November 28, 13
  35. 35. Thursday, November 28, 13
  36. 36. Thursday, November 28, 13
  37. 37. Thursday, November 28, 13
  38. 38. CONCLUSION Thursday, November 28, 13
  39. 39. optimize adwords explore social UX/UI - AB testing great experience think mobile, also -a window into what the company stands for - Thursday, November 28, 13
  40. 40. AWARENESS social mobile adwords TRAFFIC CONVERSION RETENTION Thursday, November 28, 13 relevant campaigns inspiration UX/UI newsletters GA dashboards
  41. 41. AWARENESS social mobile adwords TRAFFIC CONVERSION RETENTION Thursday, November 28, 13 relevant campaigns inspiration UX/UI newsletters GA dashboards
  42. 42. customers turnover/sales/revenue inspiration insights Thursday, November 28, 13
  43. 43. Thursday, November 28, 13
  44. 44. THANK YOU Thursday, November 28, 13
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