1. 2010 FIFA World Cup Sponsorship

2. 2010 FIFA World Cup FIFA World Cup 2010, the biggest event of the world’s most popular sport With less than 100 days away to the opening of FIFA World Cup 2010, the football fever is spreading all over the world as well as in Hong Kong MSN HK offers you one of the best opportunities to celebrate this global tournament together with all the Hong Kong passionate football fans and admirers

3. MSN HK gives audience a full experience of World Cup

4. Become the prestigious sponsor of MSN World Cup Channel MSN HK provides you the opportunity to connect with the audience all day during World Cup event High engagement and strong brand association with Hong Kong Jockey Club and World Cup Enhance brand awareness Strong relationship building with Hong Kong football fans and more than 2.7 million users in MSN HK and Windows Live Connect to the mass and target audience in the best way

6. Logo-Fully branded - 100% SOV

7. A rich, engaging environment for branding MSN World Cup Channel –Home Layout MSN World Cup Channel – Article Layout

9. MSN HK Homepage editorial placements

13. Alerts – How it works (1) User can subscribe the Alert on : 1. MSN portal (Mock up only) (2) Pressing the "Add MSN Alerts" button brings the customer to a Welcome screen. 2. Windows Live Alerts Tab on Windows Live Messenger, click on ‘Go to site’

14. Alerts – How it works (4)Customer chooses which alert they want to subscribe (3)Sign in to Passport (6) That's it... finished! Next time RSS feed is updated, customer will automatically get an MSN Alert. (5) User to decide where to receive the Alert (Messenger / Hotmail

17. Option for integration with Facebook to share the fun and score with friends in Facebook. Double the attention and exposure by capturing both Windows Live Messenger and Facebook users

21. Customized Messenger World Cup Game

22. Massive – Winning 11 with 5,000,000 impressions

23. Co-Branded in-house promotion- Ad inventories Entitlement - MSN HK Homepage Large Rectangle : 1,200,000 impressions - MSN HK Homepage Textlink : 10 days - MSN HK Run of Channels : 1,000,000 impressions - Windows Live Sharing Large Rectangle : 1,500,000 impressions - Windows Live Messenger Half Banner : 7,000,000 impressions - Windows Live Messenger Textlink : 5,000,000 impressions - MSN HK Homepage Editorial : 4 days - Windows Live Messenger Today Editorial : 3 days