#1 Confirmation Biases: Agree on Agree, similar views / taste, push-off different views.
#2 Gamblers Falacy: Too much importance on previous events, lucky, hot-handed.
#3 Post Purchase Realization: Useless, Expensive and try to make it valid but is not at all. Make it
fell better with bad decisions. In order to stay cosistent!
#4 Neglect of probability: Fear to fly but okay to drive, even car has more acidents.
Accident odds: CAR crash: 1-84, Plane crash: 1-20000 -> Overrate / Overstate Risks.
#5 Observational Selection Biases: Buy a car once, see it everywhere. Pregnat, songs. Increase
Frenquency feelings are wrong.
#6 Status Quo Biases: We don`t like to change, chooises to remain the same. If don`t broke don`t
fix. “Time que esta ganhando não se mexe” – Conservative trends
#7 Negativity Biases: More attention on Bad News, percive as more important and profound,
more credibility to bad news.
#8 Bandwagon effect: “Group Think”, follow the crowd, social norms, memes, desire do fit,
desire to not be excluded of something. Cloud happen is small groups.
#9 Projection: Hard to think outside of our mind, since we are trapped 24/7 in us. Hard to get
out of our preferernces. False consensuos: people are think/agree with us, overestimate
consensus in a group.
#10 The current moment: Hard to think about the future, healthy, econony, hard to change to
good thinks like eat fruits or save money.
#11 Anchoring Effect: Relativity Trap. Comparison on a limited set of variables, reastaurant
traps, we tend to get the middle option, not the most expensive, not the most cheap.