An MBA project about health leaving and the benefits of the Bulgarian yogurt


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An MBA project about health leaving and the benefits of the Bulgarian yogurt

  1. 1. BULGARIAN YOGURT YOUR HEALTH IS IN YOUR HANDS Daniela Dalbokova Anna Volodina
  2. 2. INTERACTIVE EDUCATIONAL TOOL We created this interactive platform to share the knowledge about such an ancient and widely famous probiotic as Bulgarian yogurt. This nutritional tool is established to stimulate nutritional information exchange and discussions about healthy way of life and Bulgarian yogurt as an excellent instrument for that.
  3. 5. TARGET <ul><li>We target young people (teenagers) who are nowadays becoming more and more obese. Their natural way of communication - social network will allow us to reach them more easily. </li></ul><ul><li>We created this community for their mothers as well as for parents of young children to assure the preventive care from the very young age. </li></ul>
  4. 6. WHY IS IT COOL TO EAT YOGURT? <ul><li>BECAUSE IT IS </li></ul><ul><li>A TOP HEALTHY FOOD! </li></ul>
  5. 7. IT MAKES YOUR SHAPE BETTER <ul><li>Consumption of yogurt favours digestion, contributes in eliminating of “bad” bacteria and so regulates weight status </li></ul>
  6. 8. IT BOOSTS YOUR IMMUNITY <ul><li>Probiotics contains live bacterial cultures such as Lactobacillus Acidophilus, which fight the growth of harmful intestinal bacteria, thus improving the body’s immune functions and strengthening its defences against infection and disease. </li></ul>
  7. 9. IT GIVES YOU FORCES <ul><li>It is a great source of high quality protein – the main constructing material for your muscles </li></ul>
  8. 10. IT MAKES YOU SMARTER <ul><li>Yogurt is a rich source of minerals as calcium, potassum, magnesium, zinc as well as vitamins of B group. </li></ul><ul><li>All of them contribute in health: your body functions well, so then your mind does the same ! </li></ul>
  9. 11. DO YOU KNOW HOW THE ADULTES GREW? <ul><li>All of them used to be babies as well, can you imagine? </li></ul><ul><li>* Yogurt is a &quot;grow food“: help children with intestinal absorption problems grow: the easier digestibility of the proteins and the fact that the lactic acid in yogurt increases the absorption of minerals. </li></ul>
  10. 12. WEBSITE TOOLS Educational information about Bulgarian yogurt
  11. 13. WEBSITE TOOLS Interactivity and participation: Forum Discussion place Those community places allow inviting friends, uploading cooking and art of table videos, participating in recipes’ contests, exchanging advices and tricks how to make children eat more yogurt, how to replace musturd with yogurt in recipes, how to eat more healthy with everyday consumpltion of yogurt etc etc…
  12. 14. WEBSITE TOOLS Personal page Everyone can create his own page, gather information, recipes, links and bookmarks
  13. 15. WEBSITE TOOLS Events Here you can find the latest information about events, promo actions, presentations, yogurt’s innovative recipes, degustations with our partner restaurants
  14. 16. WEBSITE TOOLS Links Useful links for nutrition research
  15. 17. WEBSITE TOOLS Periodical animations As a part of the community, you will receive tests, games, activities on a regular basis
  16. 18. FUTHER TOOLS <ul><li>As part of our community, you have acces to complementary tools, as: </li></ul><ul><ul><li>Tests about yogurts </li></ul></ul><ul><ul><li>“ Calendar’ with a recipe by day </li></ul></ul><ul><ul><li>Puzzle for children </li></ul></ul><ul><ul><li>Morning alert that remind you to take your yogurt. </li></ul></ul><ul><ul><li>Beauty advice of a day (masks with yogurt for skin and hair etc) </li></ul></ul>
  17. 19. Exemple <ul><li>Test </li></ul>
  18. 20. ENJOY YOUR TODAY’S YOGURT ! <ul><li>WWW.NULUXE.NING.COM </li></ul>
  19. 21. REFERENCES <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>