Mobext Mobile Marketing

HAVAS DIGITAL Mobile Marketing Division Expertise and cases 2008 2008 www.mobext.mobi

Feel free to use these slides and flaunt your style by quoting Mobext as your source quot;NOTICE: Proprietary and Confidential. All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to Havas Digital. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of Havas Digital. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of Havas Digitalquot; More info: Diana García Havas Digital© & Artemis®. All rights reserved 11/11/2008 ::2 diana.garcia@mobext.mobi

About Mobext • Mobile Marketing Consultancy within the HAVAS Group. Mobext aims to: Help its Clients make better use of the great possibilities of new media. Gain additional business. Differentiate from competitors through new marketing actions. • Mobext Locations: Argentina, Brazil, France, Mexico, Spain, UK, US and Portugal • Services WAP development and advertising (Mobile Internet) 3G Videoportals Advanced messaging services (SMS, MMS) Bluetooth (proximity) M-commerce strategy Mobile applications More info: Diana García 11/11/2008 ::3 diana.garcia@mobext.mobi

What is Mobile Marketing? • Mobile Marketing is the use of mobile phones as a content broadcasting and direct response channel, integrated with other media or as a unique channel for a campaign. • Mobile marketing includes: MESSAGING PROXIMITY MOBILE INTERNET • SMS • Bluetooth • MMS • Geomarketing (LBS) • WAP Sites • WAP Advertising COUPONING CONTENT Display Search • On the phone • JAVA Applications • Read by the phone • Advergaming More info: Diana García 11/11/2008 ::4 diana.garcia@mobext.mobi

Mobile Internet Mobext Cases: More info: Diana García 11/11/2008 ::5 diana.garcia@mobext.mobi

JAVA Applications Mobext Cases: More info: Diana García 11/11/2008 ::8 diana.garcia@mobext.mobi

MMS and Advergaming Mobext Cases: “Logohunter” of Yosport (Pascual) 5881 YOSPORT More info: Diana García 11/11/2008 ::12 diana.garcia@mobext.mobi

MMS and Advergaming Mobext Cases: http://www.mobext.mobi/yosport/ More info: Diana García 11/11/2008 ::13 diana.garcia@mobext.mobi

Bluetooth and JAVA Application Mobext Cases: More info: Diana García 11/11/2008 ::14 diana.garcia@mobext.mobi

MMS Mobext Cases: Te ofrece gratis el vídeo 3D contigo como protagonista: www.download ... Envía MMS al 5884 More info: Diana García 11/11/2008 ::17 diana.garcia@mobext.mobi

Mobile couponing Mobext Cases – BIDI Codes: More info: Diana García 11/11/2008 ::18 diana.garcia@mobext.mobi

Mobile couponing Mobext Cases – BIDI Codes: More info: Diana García 11/11/2008 ::19 diana.garcia@mobext.mobi

According to McKinsey & Co EFFECTIVENESS OF TV CAMPAIGNS IN 2010 WILL BE A THIRD OF WHAT IT WAS IN THE 90’s More info: Diana García 11/11/2008 ::20 diana.garcia@mobext.mobi

MYSPACE MOBILE : 7 MILLION UU IN 6 MONTHS More info: Diana García 11/11/2008 ::21 diana.garcia@mobext.mobi

1 MILLION IPHONES SOLD IN JUST ONE WEEKEND More info: Diana García 11/11/2008 ::22 diana.garcia@mobext.mobi

THERE ARE MORE MOBILE DEVICES THAN: Mp3 players 1 MILLION IPHONE SOLD IN JUST ONE PC’s WEEKEND TVs More info: Diana García 11/11/2008 ::23 diana.garcia@mobext.mobi

WHAT ELSE ARE YOU WAITING FOR ? More info: Diana García 11/11/2008 ::24 diana.garcia@mobext.mobi

diana.garcia@ .mobi !! T H A N K S !! More info: Diana García 11/11/2008 ::25 diana.garcia@mobext.mobi

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Mobext Mobile Marketing

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Mobext Mobile Marketing — Presentation Transcript