HAVAS DIGITAL Mobile Marketing Division
Expertise and cases
2008
2008
www.mobext.mobi

Feel free to use these slides and flaunt your style by quoting
Mobext as your source
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whichever is the format used (paper or electronic), is confidential and proprietary to Havas Digital. This
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of Havas Digital. For these reasons, this material shall not be used, reproduced, copied, disclosed,
transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties
to the public, without the express and written consent of Havas Digital\" More info: Diana García
Havas Digital© & Artemis®. All rights reserved
11/11/2008 ::2 diana.garcia@mobext.mobi

About Mobext
• Mobile Marketing Consultancy within the HAVAS Group.
Mobext aims to:
Help its Clients make better use of the great possibilities
of new media.
Gain additional business.
Differentiate from competitors through new marketing
actions.
• Mobext Locations: Argentina, Brazil, France, Mexico, Spain,
UK, US and Portugal
• Services
WAP development and advertising (Mobile Internet)
3G Videoportals
Advanced messaging services (SMS, MMS)
Bluetooth (proximity)
M-commerce strategy
Mobile applications
More info: Diana García
11/11/2008 ::3 diana.garcia@mobext.mobi

What is Mobile Marketing?
• Mobile Marketing is the use of mobile phones as a content broadcasting and direct
response channel, integrated with other media or as a unique channel for a
campaign.
• Mobile marketing includes:
MESSAGING PROXIMITY
MOBILE INTERNET • SMS • Bluetooth
• MMS • Geomarketing (LBS)
• WAP Sites
• WAP Advertising
COUPONING CONTENT
Display
Search
• On the phone • JAVA Applications
• Read by the phone • Advergaming
More info: Diana García
11/11/2008 ::4 diana.garcia@mobext.mobi

Mobile Internet
Mobext Cases:
More info: Diana García
11/11/2008 ::5 diana.garcia@mobext.mobi

Mobile Internet
Mobext Cases:
More info: Diana García
11/11/2008 ::6 diana.garcia@mobext.mobi

Mobile Internet
Mobext Cases:
More info: Diana García
11/11/2008 ::7 diana.garcia@mobext.mobi

JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::8 diana.garcia@mobext.mobi

JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::9 diana.garcia@mobext.mobi

JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::10 diana.garcia@mobext.mobi

JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::11 diana.garcia@mobext.mobi

MMS and Advergaming
Mobext Cases:
“Logohunter” of Yosport (Pascual)
5881
YOSPORT
More info: Diana García
11/11/2008 ::12 diana.garcia@mobext.mobi

MMS and Advergaming
Mobext Cases:
http://www.mobext.mobi/yosport/
More info: Diana García
11/11/2008 ::13 diana.garcia@mobext.mobi

Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::14 diana.garcia@mobext.mobi

Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::15 diana.garcia@mobext.mobi

Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::16 diana.garcia@mobext.mobi

MMS
Mobext Cases:
Te ofrece gratis
el vídeo 3D
contigo como
protagonista:
www.download
... Envía MMS
al 5884
More info: Diana García
11/11/2008 ::17 diana.garcia@mobext.mobi

Mobile couponing
Mobext Cases – BIDI Codes:
More info: Diana García
11/11/2008 ::18 diana.garcia@mobext.mobi

Mobile couponing
Mobext Cases – BIDI Codes:
More info: Diana García
11/11/2008 ::19 diana.garcia@mobext.mobi

According to McKinsey & Co
EFFECTIVENESS OF TV CAMPAIGNS IN
2010 WILL BE A THIRD OF WHAT IT
WAS IN THE 90’s
More info: Diana García
11/11/2008 ::20 diana.garcia@mobext.mobi

MYSPACE MOBILE : 7
MILLION UU IN 6 MONTHS
More info: Diana García
11/11/2008 ::21 diana.garcia@mobext.mobi

1 MILLION IPHONES SOLD IN
JUST ONE WEEKEND
More info: Diana García
11/11/2008 ::22 diana.garcia@mobext.mobi

THERE ARE MORE MOBILE DEVICES THAN:
Mp3 players
1 MILLION IPHONE SOLD IN JUST ONE
PC’s
WEEKEND
TVs
More info: Diana García
11/11/2008 ::23 diana.garcia@mobext.mobi

WHAT ELSE
ARE YOU WAITING FOR ?
More info: Diana García
11/11/2008 ::24 diana.garcia@mobext.mobi

diana.garcia@ .mobi
!! T H A N K S !!
More info: Diana García
11/11/2008 ::25 diana.garcia@mobext.mobi