0
HAVAS DIGITAL Mobile Marketing Division
                     Expertise and cases
                                   2008
 ...
Feel free to use these slides and flaunt your style by quoting
                    Mobext as your source




      quot;NO...
About Mobext

• Mobile Marketing Consultancy within the HAVAS Group.
  Mobext aims to:

         Help its Clients make bet...
What is Mobile Marketing?

• Mobile Marketing is the use of mobile phones as a content broadcasting and direct
  response ...
Mobile Internet
Mobext Cases:




                                      More info: Diana García
                  11/11/20...
Mobile Internet
Mobext Cases:




                                      More info: Diana García
                  11/11/20...
Mobile Internet
Mobext Cases:




                                      More info: Diana García
                  11/11/20...
JAVA Applications
Mobext Cases:




                                   More info: Diana García
               11/11/2008 :...
JAVA Applications
Mobext Cases:




                                   More info: Diana García
               11/11/2008 :...
JAVA Applications
Mobext Cases:




                                    More info: Diana García
               11/11/2008 ...
JAVA Applications
Mobext Cases:




                                    More info: Diana García
               11/11/2008 ...
MMS and Advergaming
  Mobext Cases:




“Logohunter” of Yosport (Pascual)



                  5881
                 YOSPO...
MMS and Advergaming
Mobext Cases:


 http://www.mobext.mobi/yosport/




                                      More info: ...
Bluetooth and JAVA Application
Mobext Cases:




                                     More info: Diana García
            ...
Bluetooth and JAVA Application
Mobext Cases:




                                     More info: Diana García
            ...
Bluetooth and JAVA Application
Mobext Cases:




                                     More info: Diana García
            ...
MMS
             Mobext Cases:




Te ofrece gratis
  el vídeo 3D
 contigo como
 protagonista:
www.download
       ...    ...
Mobile couponing
Mobext Cases – BIDI Codes:




                                    More info: Diana García
              ...
Mobile couponing
Mobext Cases – BIDI Codes:




                                    More info: Diana García
              ...
According to McKinsey & Co

EFFECTIVENESS OF TV CAMPAIGNS IN
  2010 WILL BE A THIRD OF WHAT IT
          WAS IN THE 90’s

...
MYSPACE MOBILE : 7
MILLION UU IN 6 MONTHS




                             More info: Diana García
        11/11/2008 ::21...
1 MILLION IPHONES SOLD IN
    JUST ONE WEEKEND




                                More info: Diana García
           11/1...
THERE ARE MORE MOBILE DEVICES THAN:

                Mp3 players
1 MILLION   IPHONE SOLD IN         JUST ONE
             ...
WHAT ELSE
ARE YOU WAITING FOR ?




                             More info: Diana García
        11/11/2008 ::24   diana.g...
diana.garcia@                      .mobi




!!    T   H   A       N             K   S   !!
                              ...
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Mobext Mobile Marketing

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Transcript of "Mobext Mobile Marketing"

  1. 1. HAVAS DIGITAL Mobile Marketing Division Expertise and cases 2008 2008 www.mobext.mobi
  2. 2. Feel free to use these slides and flaunt your style by quoting Mobext as your source quot;NOTICE: Proprietary and Confidential. All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to Havas Digital. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of Havas Digital. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of Havas Digitalquot; More info: Diana García Havas Digital© & Artemis®. All rights reserved 11/11/2008 ::2 diana.garcia@mobext.mobi
  3. 3. About Mobext • Mobile Marketing Consultancy within the HAVAS Group. Mobext aims to: Help its Clients make better use of the great possibilities of new media. Gain additional business. Differentiate from competitors through new marketing actions. • Mobext Locations: Argentina, Brazil, France, Mexico, Spain, UK, US and Portugal • Services WAP development and advertising (Mobile Internet) 3G Videoportals Advanced messaging services (SMS, MMS) Bluetooth (proximity) M-commerce strategy Mobile applications More info: Diana García 11/11/2008 ::3 diana.garcia@mobext.mobi
  4. 4. What is Mobile Marketing? • Mobile Marketing is the use of mobile phones as a content broadcasting and direct response channel, integrated with other media or as a unique channel for a campaign. • Mobile marketing includes: MESSAGING PROXIMITY MOBILE INTERNET • SMS • Bluetooth • MMS • Geomarketing (LBS) • WAP Sites • WAP Advertising COUPONING CONTENT Display Search • On the phone • JAVA Applications • Read by the phone • Advergaming More info: Diana García 11/11/2008 ::4 diana.garcia@mobext.mobi
  5. 5. Mobile Internet Mobext Cases: More info: Diana García 11/11/2008 ::5 diana.garcia@mobext.mobi
  6. 6. Mobile Internet Mobext Cases: More info: Diana García 11/11/2008 ::6 diana.garcia@mobext.mobi
  7. 7. Mobile Internet Mobext Cases: More info: Diana García 11/11/2008 ::7 diana.garcia@mobext.mobi
  8. 8. JAVA Applications Mobext Cases: More info: Diana García 11/11/2008 ::8 diana.garcia@mobext.mobi
  9. 9. JAVA Applications Mobext Cases: More info: Diana García 11/11/2008 ::9 diana.garcia@mobext.mobi
  10. 10. JAVA Applications Mobext Cases: More info: Diana García 11/11/2008 ::10 diana.garcia@mobext.mobi
  11. 11. JAVA Applications Mobext Cases: More info: Diana García 11/11/2008 ::11 diana.garcia@mobext.mobi
  12. 12. MMS and Advergaming Mobext Cases: “Logohunter” of Yosport (Pascual) 5881 YOSPORT More info: Diana García 11/11/2008 ::12 diana.garcia@mobext.mobi
  13. 13. MMS and Advergaming Mobext Cases: http://www.mobext.mobi/yosport/ More info: Diana García 11/11/2008 ::13 diana.garcia@mobext.mobi
  14. 14. Bluetooth and JAVA Application Mobext Cases: More info: Diana García 11/11/2008 ::14 diana.garcia@mobext.mobi
  15. 15. Bluetooth and JAVA Application Mobext Cases: More info: Diana García 11/11/2008 ::15 diana.garcia@mobext.mobi
  16. 16. Bluetooth and JAVA Application Mobext Cases: More info: Diana García 11/11/2008 ::16 diana.garcia@mobext.mobi
  17. 17. MMS Mobext Cases: Te ofrece gratis el vídeo 3D contigo como protagonista: www.download ... Envía MMS al 5884 More info: Diana García 11/11/2008 ::17 diana.garcia@mobext.mobi
  18. 18. Mobile couponing Mobext Cases – BIDI Codes: More info: Diana García 11/11/2008 ::18 diana.garcia@mobext.mobi
  19. 19. Mobile couponing Mobext Cases – BIDI Codes: More info: Diana García 11/11/2008 ::19 diana.garcia@mobext.mobi
  20. 20. According to McKinsey & Co EFFECTIVENESS OF TV CAMPAIGNS IN 2010 WILL BE A THIRD OF WHAT IT WAS IN THE 90’s More info: Diana García 11/11/2008 ::20 diana.garcia@mobext.mobi
  21. 21. MYSPACE MOBILE : 7 MILLION UU IN 6 MONTHS More info: Diana García 11/11/2008 ::21 diana.garcia@mobext.mobi
  22. 22. 1 MILLION IPHONES SOLD IN JUST ONE WEEKEND More info: Diana García 11/11/2008 ::22 diana.garcia@mobext.mobi
  23. 23. THERE ARE MORE MOBILE DEVICES THAN: Mp3 players 1 MILLION IPHONE SOLD IN JUST ONE PC’s WEEKEND TVs More info: Diana García 11/11/2008 ::23 diana.garcia@mobext.mobi
  24. 24. WHAT ELSE ARE YOU WAITING FOR ? More info: Diana García 11/11/2008 ::24 diana.garcia@mobext.mobi
  25. 25. diana.garcia@ .mobi !! T H A N K S !! More info: Diana García 11/11/2008 ::25 diana.garcia@mobext.mobi
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