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Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
Emmbedding Oracle
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Emmbedding Oracle

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  • 1. <Insert Picture Here> Embedding Oracle Laurent ZELMANOWICZ laurent.zelmanowicz@oracle.com Senior Sales Director EGBU EMEA South Kamil GUCLU kamil.guclu@oracle.com Regional Sales Manager
  • 2. Definitions • OEM, Original Equipment Manufacturer. • A company that sells products (including software) under its own label that include technology licensed from another vendor. • The original product name may or may not be retained. • Embedded (IDC) • Embedded DBMS are sold to independent software vendors ISVs for inclusion in their software products. • Unvisible to the end user, with management functions handled either automatically or through an API so that the client ISV can handle them in the context of normal product operation. • They are typically designed and tuned for performance and a small footprint rather than flexibility or ease of use.” Oracle Corporation – Internal and Confidential 2
  • 3. Oracle: Focus on Embedded • Growing opportunity for embedded $US Millions, CAGR 16.4% Source: IDC 1800 Embedded in equipment 1600 Embedded in mobile devices & systems 1400 Embedded in applications 1200 1000 800 600 400 200 0 2005 2006 2007 2008 2009 2010 • 17 billion devices on the Internet by 2012 (source: IDC 1) • Not all in the datacenter at the “edge” • Need to be autonomic and self-managing embedded • Oracle offers a full range of embeddable databases/products • Provides choice & flexibility for developers – reduced development time, cost & risk • Oracle strongly committed to the embedded space => EGBU 1. IDC estimates the embedded DBMS market was $1.3 billion in 2005 and will grow to $2.2 billion by 2010. Oracle Corporation – Internal and Confidential 3
  • 4. Embedded Software License Distribution Agreement • Dedicated Distribution contract describing the application which embeds Oracle technology • OPN membership grants you • Access to all Oracle products for development • Online Support via Metalink • Marketing program • Flexible pricing models • Per CPU • Royalty base • Financing options Oracle Corporation – Internal and Confidential 4
  • 5. Oracle #1 Embedded Databases 23.2% Progress 14.1% Other 20.9% IBM 11.8% Microsoft Sybase 9.5% InterSystems 10.3% 10.2% Oracle Growth 23.3% vs. Industry Growth 11.7% #2 player Progress shrank by 0.4% Source: IDC, Dec 2007 – “Worldwide Embedded DBMS 2007-2011 Forecast and 2006 Vendor Shares”
  • 6. Oracle Embedded Platform High Tech Defense Manufacturing Healthcare Automotive Telco/NEMS Pervasive Security Real-Time Data Mgmt Telematics CGF Hardware Software e.g. Mobile Devices, Consumer Electronics, Appliances, e.g. Mobile Services, OSS/BSS, Asset Management, Telecom Equipment, Point-of-Sale, Defense Systems Monitoring, Enterprise Infrastructure Software, Oracle Embedded Platform Oracle Fusion Middleware Oracle Databases 6
  • 7. EGBU ESL Market Oracle Corporation – Internal and Confidential 7
  • 8. Oracle Addresses the Full Range of Customers’ Needs Mobile Devices Telematics Field Force Telecom Billing Gateways / Routers Automation Healthcare Equipment IP Multimedia Systems Storage & Systems Mgmt Point-of-Sale Devices Industrial Systems Core Networking Security / Authentication Distrib Asset Mgmt Manufacturing Systems Systems Mobile Services Software Telco Softswitches Semiconductor Appliances Equipment Call Centers / CRM Communications Systems Mobile Applications Edge Applications Data Center Applications Oracle Corporation – Internal and Confidential 8
  • 9. Wireless Voice Embedded Network Sensors Telemetry RFID A day in your life with Mobility Spatial The only limit is your M2M Security imagination ! Location Biometrics Oracle Corporation – Internal and Confidential 9
  • 10. Booking your hotel around the world with BerkeleyDB : A day in your life with Oracle Inside • Millions of secured transaction, • Registered users and profiles management • Real time availability,offering and pricing changes Oracle Corporation – Internal and Confidential 10
  • 11. Retail and Banking: A day in your life with Oracle Inside • Trading platforms, Fraud detection, clearance • ATM, Point of sales, self service kiosks • Warehouse/food orders management • Billing, Security, Confidentiality and Reports • RFID, NFC Oracle Corporation – Internal and Confidential 11
  • 12. SMS handling, a real time process with TimesTen : A day in your life with Oracle Inside • SMS Traffic routing, billing and delivering • Load balancing • Batch and queue management TT TT Oracle Corporation – Internal and Confidential 12
  • 13. Watching Television on your mobile phone with Oracle 10g A day in your life with Oracle Inside • Program encoding and indexation, • Service access control and delivery • Traffic management, charging and billing Oracle Corporation – Internal and Confidential 13
  • 14. Homeland Security, Criminology, Access Control : A day in your life with Oracle Inside • multi-biometric matching architecture (fingerprint, palmprint, facial, iris, etc...) Oracle Corporation – Internal and Confidential 14
  • 15. Transport, Oracle gets you safely to your destination A day in your life with Oracle Inside • Rail and Bus traffic control, • Tracks / roads monitoring, signalling • Digital imaging systems, passenger counting and security • Billboard displays at the stations AVM Main System AVM Main System Oracle Corporation – Internal and Confidential 15
  • 16. Healthcare, Oracle takes care of you: A day in your life with Oracle Inside • Paper Free HospitalsTM, Alert MedicalTM • Digital imagery storage (Scanners, x-Rays, MRI…) • Cardio monitors • Micro biology and sensors Oracle Corporation – Internal and Confidential 16
  • 17. Geology, finding new sources of petrol: A day in your life with Oracle Inside • On board real time analysis systems using BerkeleyDB • Sensors capturing high volume of informations • Intensive post-treatment Oracle Corporation – Internal and Confidential 17
  • 18. Defense and Aerospace: A day in your life with Oracle Inside • Classified developments… • Embedded secured field communications and informations systems • Topology and guiding systems with Oracle SpatialTM • Control and command center • Air traffic control • Radar monitoring Oracle Corporation – Internal and Confidential 18
  • 19. Example Embedded Database Partners
  • 20. Oracle Fusion Middleware Certified ISVs Financial Services Healthcare Manufacturing Retail Education Tools Content Mgmt Integration Identity Mgmt Government
  • 21. Key messages • Build your application in confidence with the #1 • Strategy • Offer the widest selection of embeddable products • Continue to innovate and integrate • Committed to help partners succeed • Quality assurance and support are key to your success • Dedicated pre sales architect exclusive to the Embedded market • Focus on your own core competencies and competitive edge • Quicker go to market • Use unbreakable technology to develop faster • Very competitive pricing Oracle Corporation – Internal and Confidential 21
  • 22. Useful links • Visit Oracle Embedded Technology portal at : http://www.oracle.com/technologies/embedded/index.html • OPN Portal – the central access point for information • Skills Assesment and Training – OPN Competency Center on- line tool • Solutions Catalogue – Your window to Oracle markets • Open Market Model – partner referral initiative • OPN Interaction Center – the resource for You on any questions related on partnering with Oracle If you are not an OPN Member join today at http://partner.oracle.com Oracle Corporation – Internal and Confidential 22
  • 23. Oracle Corporation – Internal and Confidential 23

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