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Some thoughts around new business processes and innovation as built in functionality
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Some thoughts around new business processes and innovation as built in functionality


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Some themes around interactive business structures and processes.

Some themes around interactive business structures and processes.

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  • Talk about shared value and impacts – when creating managing products are we giving shared value or dishing out.
  • Talk about shared value and impacts – when creating managing products are we giving shared value or dishing out.
  • Talk about shared value and impacts – when creating managing products are we giving shared value or dishing out.
  • Areas Of Opportunities For Digital AnalystsWith the evolution from “web analytics” to “digital intelligence”, there is no doubt digital analysts should gradually shift from website-centricity and channel specific tactics – as experts as we are - to a more strategic, business oriented and (Big) Data expertise.The primary focus of digital analysts should not be on the lower-layers of infrastructure and tools development. The following points are strong areas of opportunities:Processing: Mastering the proper tools for efficient analysis under different conditions (different data sets, varied business environments, etc.). Although current web analysts we are undoubtedly experts at leveraging web analytics tools, most lack some broader expertise in business intelligence and statistical analysis tools such as Tableau, SAS, Cognos and such.NLP: Developing expertise in unstructured data analysis such as social media, call centre logs and emails. From the perspective of Processing, the goal should be to identify and master some of the most appropriate tools in this space, be it social media sentiment analysis or more sophisticated platforms.Visualization: There is a clear opportunity for digital analysts to develop an expertise in areas of dash boarding and more broadly, data visualization techniques (not to be confused with the marketing frenzy of “infographics”).
  • Transcript

    • 1. ThemesA number of themRichard Adams@dickyadams
    • 2. HypeProcessThe BIG IssueBig DataShared valueFunctionality
    • 3. HypeAnd reality
    • 4. Hype Cycle In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are A technology reaches the "plateau typically more failures. of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market. Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. Technologies enter the "trough of disillusionment" because they fail to The first phase of a hype cycle is the meet expectations and quickly become "technology trigger" or unfashionable. Consequently, the press breakthrough, product launch or other usually abandons the topic and the event that generates significant press and technology. interest.
    • 5. We often hype things to ridiculous lengths. The press andhings do fly particularly the trade press do this. Reading the trade press you’d be forgiven for thinking your plans were stupidly behind. They arent. It takes years for most tech and services to become mainstream. But, like mobile, which was hyped for a decade, it took a disruptor, Apple, to change things. Even after the iPhone I 2007, it was at least 3 years before we hit critical; mass. Now it’s mainstream.
    • 6. ProcessFlexibility
    • 7. “Agile” click Stage/gate and waterfall processes were too inflexible for new media businesses so Agile appeared…but Agile is a developers approach not a business process approach. Agile is now being replaced by new mutant offspring allowing businesses to be truly agile and to operate in an iterative world.
    • 8. Innovation new.New processes can combine innovation, agiledevelopment and iteration as part of product development. They needn’t be onerous and arcane. These processes encourage experimentation, iteration and learning products.
    • 9. Pros and consFrom Wikipedia New businesses can combine multiple processes to develop something that is their own. All the above are rapid. For the knew learning organisations use of these processes is crucial.
    • 10. Big DataNumbers and more
    • 11. Big Data Big data is poised to become real and somesectors are better placed to use it. The financial and health sectors forexample already collect mass data and so does retail.
    • 12. Data & People Daily Usage Reads Weekly Comments/ Usage Tags Monthly Edits/ Usage Organises Rare Advocate/ usage Partner Businesses need to gather data and use it by connecting the dots to understand what type of interactive customer they are dealing with The social graph describes the relationships between individuals online, as opposed to the concept of For um For a social network, which describes s um relationships in the real world. the s challenge is how to map this and meaningfully use it.
    • 13. Data & Behaviour 1. Government using nudge behaviour to reduce fraud 2. Using big data to predict someone’s health 3. How work will change Learning what the data tells us about people is what gives us chance to develop new insights and understanding and much more accurately predict behaviour, needs and wants.
    • 14. The BIG IssueThat concerns us all
    • 15. “Never has so much been known by so many people about so many other people.” But how far do we or should we go?“Privacy”The Dead Past Find anyone’s email address
    • 16. Shared ValueReal social stuff
    • 17. Shared Impact “Haydn Shaughnessy, who helped put this Infographic together, describes the three included social strands, as follows. #1 Technology — Has been pushing businesses towards greater openness and collaboration for a decade. It has its roots in open source, reaching back to the early 1990s. #2 Marketing — Since the 1990s, marketers have been trying to go social, first with loyalty programs and now with social media. #3 And then there’s the pure strand: The Social Enterprise — is reflected in good corporate social responsibility. That reaches back to the oldInfographic Source: mutuals, organizations that did pretty wellGlobal Dawn through the The implications are that companies need to think more broadly about their social business strategies, and not just confine themselves to doing social media in the enterprise. In essence, they need to look at what additional rewards employees and customers might be looking for, in return for participation with brands. The added reward we call “shared value,” indicating that in a world where the “share” is king (not “content”), sharing has to have tangible value.” business-and-the-growth-of-shared-value- infographic
    • 18. Shared Impact
    • 19. Shared Impact
    • 20. FunctionalityImpacts of everything
    • 21. SMLXL? The rise of apps has caused designers and companies to revisit their design approaches. The reduced functionality set seen on apps has had a noticeable effect on website design where many more web apps are now being used. The issue when faced with design is now what services do people need or want? Build iteratively and learn.
    • 22. New Economies Mobile Apps Cost Capability Cost Capability Mobile Websites Of course we now have sites, portals, phone apps, web apps, smart TV apps and more… companies now have to do value equations to work out whether to spend more or less to build more or less functionality. The days of just build a site are gone..
    • 23. It’s not just mobile Comparison And simplification, rationalisation and better design are coming in all areas of interactive, not just sites. The new windows desktop compared to the old desktop illustrate this perfectly.
    • 24. Thank you “You have zero privacy anyway. Get over it.” •Scott MacNealy, Sun co-founder, 1999 “Real artists ship.” •Steve Jobs “The best way to predict the future is to invent it.” •Alan Kay, PARC, 1971 “I’d shut it down and give the money back to the shareholders.” •Michael Dell, 1997, referring to Apple
    • 25. * Opportunities Areas Of With the evolution from “web Areas Of With the evolution from stage/gate Opportunities analytics” to “digital intelligence”, to a Opportunities through Agile to JFDI the opportunity For Digital more strategic, business oriented and For PM’s will to become more of a producer. Analysts (Big) Data expertise. The primary focus of digital analysts Providing a creative wrapper around should not be on the lower-layers of projects infrastructure and tools development. The Processing: tools such as Tableau, The following Coding: Learn to understand code following SAS, Cognos and such. points are points are strong areas of strong areas opportunities: NLP: Developing expertise in DATA: Learn to understand trends of unstructured data analysis and analysis of numbers opportunities : Visualization: dash boarding and Behaviour: Learn about human more broadly, data visualization behaviour.Anthropology. techniques
    • 26. * Extra!!! Gartner predictions in 2012 1. By 2016, most consumers in mature markets will consider in-vehicle Web access a key criterion in their automobile purchase. 2. By 2014, major national defaults in Europe will lead to the collapse of more than one-third of European banks. 3. By 2015, new, external social Web and cloud-based services will generate 25 percent of consumer-driven banking products and services. 4. By 2013, iPad penetration among pharma sales reps will reach 85 percent, then shift to applications that improve delivery and interaction tracking. 5. By 2016, the iPad will gain less than 50 percent of the K-12 market as CIOs favor devices that are deployed more readily. 6. By 2015, 30 percent of smart grid projects will leverage cloud services to address big data from converging technologies. 7. By 2015, 20 percent of integrated delivery systems will be investing in new healthcare-targeted customer relationship management (CRM) systems. 8. By 2014, 30 percent of U.S. private healthcare payers will acquire providers, forcing integration of application suites as delivery and finance merge. 9. By year-end 2014, at least one social network provider will become an insurance sales channel. 10. By 2016, more than 5 percent of searches will be integrated using mobile devices video/audio sensors instead of typed or spoken phrases. 11. Through 2015, 80 percent of multichannel implementations will fail because retailers will retain channel- and product-centric strategies. 12. By 2013, government financial sustainability will join cost containment as the top driver and constraint for government IT spending. 13. By 2015, context-aware promotions will comprise 10 percent of convenience item promotional activity among consumer goods manufacturers in developed markets. 14. Until 2015, ineffective IT/OT management will risk serious failures in more than 50 percent of enterprises, and critical failures in asset- dependent ones. 15. By 2014, the five largest PLM software providers will make social networking an integral part of their solution.
    • 27. * Extra!!!