Branded Games Overview

@dickyadamsMe

@dickyadams Standard View1. Advertising in Games Is About Engagement, Not Eyeballs2. Social Games Reach the Facebook Audience3. Some Games Have Bigger Audiences Than Prime Time TV4. Brands Can Be Part of the Experience5. Brands Can Reward Players for Interacting With Them

@dickyadams

@dickyadams Changing Demographics• Women are more likely to play games with a social element or that test their brain power.• Half the women surveyed admitting to be fans of such games compared to just 25% of men.• Women download apps, solve problems or exchange bushels of hay on the popular Facebook app Farmville, Read more: http://www.dailymail.co.uk/femail/article-2014821/Women-play-games-just-men--prefer-gaming-sex-survey- reveals.html#ixzz1caQCaHgk Brilliant for marketers!

@dickyadamsForecasts

@dickyadams Wide access "almost half >2/3 of all mobile phone purchases of young are now smart people aged phones between 12 43.8 per cent of and 15 (47%) Britons owns one. now own a smartphone" Android operating system on 49.9 %http://www.reuters.com/article/2011/08/03/us-britain-smartphone- http://www.telegraph.co.uk/technology/mobile-phones/8863068/Nearly-half-idUSTRE7727AX20110803LONDON | Wed Aug 3 of-Britons-own-smartphones-with-Android-ahead.html Nov 1

@dickyadams Social layerParticipation and Sharing

@dickyadamsReal - time 3:28:46 AM

@dickyadams SimpleProposition

@dickyadamsEngage

@dickyadams Engage TimeTwitter Campaign Game Premium Extras Facebook

@dickyadamsData

@dickyadams

@dickyadams Conflict/EnergyShort term return vs. long game Length of campaigns based around games

Branded Games Overview

by Richard Adams on Nov 04, 2011

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